James Starkie: Political Adviser, Communications Strategist, and Podcast Host
In the complex world of British politics and communications, few figures combine frontline government experience with reputation management and public engagement as effectively as James Starkie. From his early days as a newsreader in Iraq to his role as Chief of Staff in the Home Office, and now as Founding Partner at 5654 & Co., Starkie has built a reputation for strategic insight, political communications, and bridging the gap between policymaking and public perception. Alongside his consultancy work, he co-hosts the popular podcast Inside Whitehall and campaigns for better access to mental health services.
This article explores his career journey, achievements, and current roles, offering a detailed portrait of a man who continues to influence politics, business, and advocacy in the UK.
Early Life and Education Of James Starkie
London Metropolitan University and the foundations of political interest
James Starkie studied Politics and International Relations at London Metropolitan University between 2002 and 2006. His academic foundation laid the groundwork for a career focused on political communication, governance, and reputation. The choice of degree reflected his early interest in public affairs, global dynamics, and political decision-making.
Early Career Path
Broadcasting beginnings in Kurdistan
Before entering British politics, James Starkie gained unique international experience. Between 2003 and 2004, he worked as a newsreader for KurdSat Broadcasting Corporation, an Iraqi Kurdish satellite channel. He presented English-language news, gaining first-hand exposure to geopolitical communication in a conflict-affected region.
Political administration and early consultancy roles
Starkie also served as an Administrative Assistant for the Patriotic Union of Kurdistan from 2004 to 2006. After returning to the UK, he entered the world of research and consultancy. At YouGov, he became a Research Manager (2006–2011), handling both qualitative and quantitative research projects in Iraq, London, and Dubai. This role honed his skills in polling, stakeholder engagement, and evidence-based communication.
Professional Growth in Communications
Brand, PR, and marketing expertise
From 2011 to 2012, James Starkie headed Brand, PR, and Marketing Agencies for Canadean Consumer (later part of GlobalData). Here he oversaw brand strategies and managed PR agencies, preparing him for a career that would consistently balance media relations with political communication.
Consultancy roles with Populus and YouGov
Starkie expanded his consultancy expertise at Populus (2012–2014) and YouGov (2014–2015), specialising in reputation, political research, and stakeholder engagement. These roles allowed him to advise businesses, policymakers, and organisations on how to navigate complex political and social landscapes.
Political Career
Vote Leave campaign
In 2015, James Starkie entered the heart of one of the most consequential campaigns in modern British history: Vote Leave. Serving as Network Manager, he headed the regional press team, drafted press releases, coordinated PR agencies, and built business networks in support of the campaign. His role also included delivering high-profile launch events.
Conservative Party and election strategy
Following the referendum, Starkie was part of the Prime Minister’s grid team during the 2017 General Election campaign. His experience in forward planning and media coordination contributed to his growing reputation as a skilled strategist.
Special Adviser at DEFRA
From October 2017 to December 2018, James Starkie served as a Special Adviser at the Department for Environment, Food and Rural Affairs (DEFRA). In this capacity, he worked on messaging, stakeholder relations, and political communication in one of the UK’s most important government departments.
Senior roles in leadership campaigns and government
In 2019, Starkie worked as a Communications Advisor on Dominic Raab’s leadership campaign, holding a senior role in messaging strategy. Later that year, he became Chief of Staff to the Home Secretary, a critical role that placed him at the centre of government decision-making until March 2020.
Consultancy and Business Career
Founding Partner at 5654 & Co.
In April 2020, James Starkie co-founded 5654 & Company, a consultancy focused on reputation, strategy, and communications. Based in London, the firm works with businesses contributing to the UK economy, helping them understand how reputation is built and guiding them to act in ways that earn trust.
The consultancy distinguishes itself by linking corporate reputation with strategic objectives, reflecting Starkie’s belief that reputation is not managed passively but earned through consistent action and communication.
Media and Public Engagement
Inside Whitehall Podcast
Since April 2023, James Starkie has co-hosted the podcast Inside Whitehall with MP Jonathan Gullis. The podcast seeks to demystify British politics, exploring questions like:
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What really happens inside a Cabinet meeting?
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How is legislation made?
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What role do Special Advisers play?
Through interviews across the political spectrum, Inside Whitehall offers listeners unique insights into modern British politics.
Advocacy and Social Impact
Campaign for Mental Health – #NoTimeToWait
Beyond consultancy and politics, James Starkie campaigns for better mental health services. His work with #NoTimeToWait advocates for faster access to treatment and increased support for individuals struggling with mental health challenges.
This reflects a growing trend among political figures who use their experience and networks to push for social reform in areas where the public faces daily struggles.
Other Roles and Contributions
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Board Advisor at The Centre for Progressive Change (since 2023).
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Consultant at Stonehaven in 2019, providing part-time advisory services.
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Associate Director at Portland (2016–2017), a leading strategic communications consultancy.
Skills and Expertise
Political strategy and communications
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Campaign messaging and media relations.
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Stakeholder engagement across politics, business, and society.
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Reputation and brand management.
Cross-sector experience
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Private sector consultancy and brand strategy.
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Public sector advisory roles in government.
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International exposure through media and research in Iraq, London, and Dubai.
Personal and Professional Reputation
James Starkie is widely recognised for his ability to combine political experience with communications expertise. His work demonstrates how reputation, policy, and public engagement are interconnected. By advising ministers, leading PR teams, and founding a consultancy, he has established himself as a versatile strategist.
Conclusion
From broadcasting in Iraq to advising Cabinet ministers in London, and from campaigning in national referendums to co-hosting a political podcast, James Starkie has carved out a distinctive career path. His professional journey highlights the importance of communication in politics and business alike. Today, as Founding Partner of 5654 & Co., a podcast host, and a mental health campaigner, he continues to influence public life in the UK.
His story is a reminder that reputation is not merely managed — it is earned through consistency, transparency, and genuine engagement.
