Tilly Robertson – The Rising Star of Social Media Marketing and Brand Strategy
Who is Tilly Robertson?
Tilly Robertson is a talented young professional making waves in the world of social media marketing and public relations. Originally from England and now based between London and Sydney, Australia, Tilly embodies the new generation of global creatives who blend storytelling, data, and digital innovation to shape how brands connect with their audiences.
With a background in marketing, media relations, and digital content creation, she has built an impressive portfolio across multiple industries—from fashion and retail to corporate communications and creative media. Despite her young age, Tilly has already established herself as a versatile marketer with a keen eye for emerging trends and an ability to translate them into measurable impact.
Early Life and Education
Born and raised in the United Kingdom, Tilly Robertson grew up surrounded by creativity and communication. Her education reflects a strong foundation in media and business, which later became the cornerstone of her career in digital marketing.
She began her schooling at Benenden School, one of Britain’s leading boarding schools, where she completed her GCSEs from 2017 to 2020. Known for encouraging independence and leadership, Benenden was instrumental in shaping Tilly’s early communication and teamwork skills.
Continuing her academic journey, she attended Hurtwood House, an institution famous for producing young talent in creative and performance fields. There, she completed her A Levels in Business, Media, and Photography between 2020 and 2022. Her studies perfectly aligned with her growing interest in storytelling, visual branding, and marketing strategy, preparing her for the career that followed.
Career Beginnings: A Foundation in Creativity
Before stepping into major marketing roles, Tilly Robertson started out with hands-on retail and customer service experiences. She worked as a Retail Assistant at Bod & Ted in Kent in 2021, developing her people skills and learning the fundamentals of brand presentation and customer engagement.
Her curiosity for creative branding soon led her to Three Birds Renovations in 2022, where she joined the marketing team on a contract basis. During this time, Tilly contributed to social media campaigns, developed visual content, and refined her storytelling approach to align with the brand’s aesthetic identity. She utilised tools such as Adobe Photoshop and InDesign, mastering visual design and digital engagement strategies.
Expanding Horizons in Australia
In 2022, Tilly relocated to Australia, marking a new chapter in her professional journey. This move proved pivotal in expanding her expertise and international outlook.
Her first major role in Australia was as a Sales Assistant at Universal Store, where she strengthened her communication and customer relations skills. Shortly after, she was hired by The Works, part of Capgemini, as a Social Media Marketing Assistant. In this role, Tilly contributed to campaigns for some of Australia’s most recognised clients, including Vivid Sydney, Destination NSW, LEGO, and Five:am Yogurt.
Her key responsibilities included:
-
Researching and identifying social media trends
-
Creating and scheduling branded content
-
Assisting with influencer outreach and community management
-
Supporting campaign analytics and reporting
This experience provided her with an in-depth understanding of integrated marketing campaigns and data-driven storytelling.
Building Expertise in Social Media and PR
In 2023, Tilly Robertson continued to explore diverse opportunities in the creative and marketing industries. She briefly worked as a Fruit Packer at Radevski Coolstores in Victoria, demonstrating her willingness to stay grounded and hardworking even outside her professional comfort zone.
Later, she joined The Palms Sydney as a Freelance Waitress, further sharpening her interpersonal and time-management abilities—qualities she often applies to her client relations work.
By 2024, Tilly had successfully transitioned into public relations. She worked with THEY, a Sydney-based creative agency, first as a Public Relations Intern and later as a Public Relations Assistant.
Her responsibilities included:
-
Supporting press release development and media distribution
-
Coordinating events and media outreach campaigns
-
Managing client and journalist relationships
-
Developing engaging social media content to complement PR initiatives
These roles cemented her understanding of brand storytelling, crisis communication, and influencer collaboration—skills crucial for modern PR professionals.
Professional Growth and New Ventures
By 2025, Tilly Robertson had grown into a confident and strategic marketer. She joined DISSH, a renowned Australian fashion label, as a Retail Stylist, combining her marketing knowledge with a love for fashion and design. She was responsible for curating outfits, advising customers, and maintaining the brand’s stylistic consistency.
Simultaneously, she founded her own startup, Muse App, an innovative fashion platform designed to do for style what Instagram did for photography. The app focuses on real-life fashion inspiration, connecting users through authentic outfit sharing. Tilly described Muse as “a dedicated space where fashion isn’t just one part of a platform; it’s the entire platform.”
Her role as Founder and Creative Director at Muse highlights her entrepreneurial mindset, vision for digital community building, and deep understanding of fashion technology trends.
Current Roles and Global Presence
As of late 2025, Tilly Robertson works as a Content Specialist at Linq, a creative agency that helps brands strengthen their digital voice through content marketing and storytelling. Operating in a hybrid role between London and Sydney, Tilly brings a global perspective to her projects.
Her skill set includes:
-
Social Media Strategy
-
Content Creation and Copywriting
-
Market Research and Data Analysis
-
Video Editing and Visual Storytelling
-
Influencer Collaboration
-
Brand Development and PR Integration
Through Linq, she continues to work with clients on campaigns that merge creativity with measurable performance outcomes. Her combination of analytical thinking and creative flair positions her as a standout young marketer in the international scene.
Tilly Robertson’s Work Philosophy
Tilly describes herself as “a passionate, hardworking individual with an interest in marketing and public relations.” Her philosophy revolves around connection—between brands, audiences, and ideas.
She believes that digital marketing should not just sell products but also build relationships and tell meaningful stories. Her career so far demonstrates that belief, as she consistently takes on roles that involve both creativity and strategy.
Her ability to adapt across different environments—from the UK to Australia—also showcases her cultural intelligence and resilience, two attributes that make her well-suited for global marketing and PR industries.
Skills and Expertise
Throughout her journey, Tilly Robertson has mastered an impressive array of skills that make her a versatile and valuable asset in marketing and communications:
-
Canva and Adobe Creative Suite
-
Copywriting and Brand Storytelling
-
Strategic Market Research
-
Trend Analysis and Consumer Insights
-
Social Media and Digital Campaigns
-
Video Editing and Visual Branding
-
Communication and Team Collaboration
Her multidisciplinary expertise allows her to move seamlessly between creative ideation and analytical reporting—an increasingly essential combination in today’s data-driven marketing landscape.
Personal Life and Personality
Although Tilly Robertson is best known for her professional achievements, she also values balance and authenticity in her personal life. Friends and colleagues often describe her as empathetic, curious, and motivated.
Having spent time in both the UK and Australia, she enjoys travel, fashion, photography, and outdoor activities. Her approachable personality and genuine passion for people make her stand out not only as a marketer but also as a communicator.
She is the daughter of television presenter Davina McCall and producer Matthew Robertson, though she has built her own independent career path outside her family’s fame. Her journey reflects determination, creativity, and a strong sense of identity—qualities that define her success.
FAQs
Q1. How old is Tilly Robertson and Tilly Robertson age?
Tilly Robertson is 22 years old as of 2025.
Q2. When and where was Tilly Robertson born?
She was born on 23 September 2003 in Surrey, United Kingdom.
Q3. Who are Tilly Robertson’s parents?
Her parents are Davina McCall, the famous British television presenter, and Matthew Robertson, a television host and producer.
Q4. Does Tilly Robertson have any siblings?
Yes, she has two siblings — Holly Robertson and Chester Robertson.
Q5. Who is Tilly Robertson’s mother?
Her mother is Davina McCall, best known for hosting Big Brother UK, Long Lost Family, and My Mum, Your Dad.
Q6. Where did Tilly Robertson study?
She attended Benenden School for her GCSEs and Hurtwood House for her A Levels in Business, Media, and Photography.
Q7. What does Tilly Robertson do for a living?
Tilly works in Social Media Marketing and Public Relations, specialising in brand storytelling, content creation, and digital communication.
Q8. Where does Tilly Robertson work now?
She is currently a Content Specialist at Linq and Founder of Muse App, based between Sydney, Australia, and London, UK.
Q9. What is Tilly Robertson known for?
She is recognised for her expertise in social media marketing, her creative brand strategies, and as the daughter of Davina McCall.
Q10. Is Tilly Robertson active on social media?
Yes, she shares glimpses of her life and work on Instagram (@_tillyrobertson), where she often posts about travel, fashion, and lifestyle.
Conclusion
Tilly Robertson represents the next generation of marketing leaders: globally minded, creatively inspired, and digitally fluent. From her early education in the UK to her international career in Sydney, she continues to expand her horizons in media, public relations, and entrepreneurship.
Her story serves as an inspiration for young professionals pursuing creative careers across borders. With her evolving portfolio, innovative mindset, and leadership potential, Tilly Robertson is poised to become one of the most influential voices in the world of social media marketing and digital brand storytelling.
