Vivrelle: The Members-Only Gateway to Luxury Living

Vivrelle stands as one of New York’s most innovative luxury platforms — a members-only club that redefines the way people experience high-end fashion. Founded in 2018, Vivrelle provides access to designer handbags, jewellery, watches, and diamonds through a flexible subscription model, combining the allure of exclusivity with the practicality of shared luxury.

The company operates within the Retail Luxury Goods and Jewellery industry, headquartered in New York, NY, and employs between 51 and 200 professionals. With its distinctive approach to ownership, Vivrelle has become a sought-after name among fashion enthusiasts who prefer versatility over permanence.

The Vision Behind Vivrelle

Vivrelle was co-founded by Blake Cohen Geffen and Wayne Geffen, a dynamic duo whose shared vision was to make luxury more accessible. The idea was conceived during their honeymoon when Blake realised that most people adore luxury accessories but rarely have the opportunity to enjoy a wide variety of them without enormous financial commitment.

Thus, Vivrelle was born — a membership-based ecosystem where fashion lovers could borrow or purchase authentic luxury pieces for a monthly fee, starting at $49 per month. This model bridged the gap between aspiration and affordability while maintaining the glamour associated with premium brands.

Meet the Founders

Blake Geffen — Founder and CEO

Blake Geffen’s career began in public relations, a background that shaped her understanding of branding and luxury storytelling. Before launching Vivrelle, she spent several years at LaForce and LaForce + Stevens, rising from Junior Account Executive to Account Supervisor. Her work involved managing communications for top clients, executing strategic campaigns, and nurturing strong media relationships — skills that later became instrumental in shaping Vivrelle’s identity.

Her experience at LaForce taught her the nuances of consumer engagement and the evolving relationship between fashion, image, and lifestyle. This understanding, combined with her entrepreneurial drive, laid the foundation for Vivrelle’s success.

Blake holds a Bachelor of Science degree in Speech-Language Pathology from Boston University (2008–2012). Her academic background in communication and empathy translates seamlessly into Vivrelle’s brand ethos — a company built on accessibility, connection, and luxury re-imagined for the modern consumer.

Wayne Geffen — Co-Founder

Wayne Geffen complements Blake’s creative and branding expertise with a strong financial background. A graduate of New York University with a degree in Economics, Wayne brings analytical rigour and strategic insight to Vivrelle’s operations.

Before co-founding Vivrelle in September 2018, he was (and remains) the Managing Member at First Serve Asset Management, a position he has held since 2011. His experience in investment and asset management ensures Vivrelle’s financial sustainability and growth scalability.

Together, Blake and Wayne form a partnership that merges creative branding and financial strategy, positioning their venture as a trailblazer in the luxury membership space.

How Vivrelle Works

Vivrelle’s appeal lies in its unique subscription-based model that challenges the traditional concept of luxury ownership. Members apply to join and, once approved, can choose from multiple membership tiers:

• Premier – starting at around $49/month, offering access to selected jewellery pieces.

• Classique – providing access to higher-value handbags and accessories.

• Couture – granting full access to the entire Vivrelle closet, including top-tier designer brands.

Members can borrow, use, and return items at their leisure, swapping them for new ones as often as they like. If a member falls in love with a particular piece, Vivrelle provides the option to purchase it at a discounted member price.

This system not only promotes sustainability through shared use but also enables members to experience the excitement of variety without the constraints of ownership.

Unique Value Proposition

Luxury Democratized

Vivrelle allows members to enjoy coveted designer brands such as Chanel, Dior, Louis Vuitton, and Cartier without the need to purchase each item. It dismantles the exclusivity barrier that often surrounds luxury fashion.

Sustainability and Conscious Consumption

By encouraging borrowing instead of constant purchasing, Vivrelle promotes a more sustainable fashion cycle. This resonates with eco-conscious consumers who seek responsible ways to indulge in luxury.

Flexibility and Variety

Members can keep items as long as they wish, making Vivrelle ideal for both short-term fashion needs and long-term enjoyment. The ever-evolving inventory ensures a steady flow of new styles and designs.

Authenticity and Trust

Every piece undergoes expert authentication, ensuring genuine luxury quality. Vivrelle emphasises transparency and ethical sourcing, assuring members of legitimacy and peace of mind.

Company Overview

The Growing Influence

Since its inception, Vivrelle has attracted thousands of members, a strong presence on social media, and partnerships with fashion influencers and stylists. Its “closet culture” concept has redefined how millennials and Gen Z approach luxury consumption — prioritising access over ownership and sustainability over status.

The company’s rapid rise reflects the shifting attitudes of modern consumers who value experiential luxury and environmental awareness. In an era when conscious consumption is gaining momentum, Vivrelle offers an elegant solution that satisfies both desire and ethics.

The Future of Luxury: Vivrelle’s Continuing Evolution

As Vivrelle expands, its founders aim to integrate new product categories, such as fine watches and diamonds, into its membership tiers. Plans for international partnerships and regional showrooms are reportedly under exploration, which could mark the brand’s entry into global markets.

Blake Geffen’s leadership continues to drive the company’s innovation. Her combination of creative vision and strategic discipline positions Vivrelle at the forefront of luxury subscription services — a brand where elegance meets accessibility.

FAQs

1. Who founded Vivrelle?

Vivrelle was founded by Blake Geffen and Wayne Geffen in 2018. Their shared goal was to make luxury accessories more accessible through a flexible membership model.

2. How does Vivrelle work?

Members pay a monthly fee starting at $49 to borrow authentic luxury handbags, jewellery, and accessories. They can keep an item for as long as they like and swap it for another whenever they wish.

3. What are Vivrelle’s specialties?

Vivrelle specialises in luxury, membership, and accessories, providing members access to a range of designer brands including Chanel, Dior, and Cartier.

4. Where is Vivrelle headquartered?

Vivrelle’s headquarters are located in New York, NY, United States, where it also operates a physical showroom for members to explore the collection in person.

5. What inspired Blake and Wayne Geffen to start Vivrelle?

Blake and Wayne Geffen were inspired by the idea that luxury should be experienced — not limited by ownership. Their vision was to create a sustainable, community-driven platform that gives everyone a chance to indulge in designer elegance without long-term commitment.

Conclusion

Vivrelle exemplifies a modern re-imagining of luxury — where access, sustainability, and exclusivity coexist harmoniously. Founded by Blake Cohen Geffen and Wayne Geffen in 2018, the company has grown from a boutique idea into a thriving business that empowers its members to explore luxury on their own terms.

With its headquarters in New York and a team of over fifty dedicated professionals, Vivrelle’s influence continues to expand. Its unique combination of fashion, technology, and sustainability ensures that the brand not only thrives in the present but shapes the future of the luxury experience.

NewsDip.co.uk