Reza Amiri-Garroussi: The Dynamic British-Iranian Entrepreneur and Head of Media at LiveRamp

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Who Is Reza Amiri-Garroussi?

Reza Amiri-Garroussi is a British-Iranian entrepreneur, television personality, and senior digital-media executive best known for his work as Head of Media for the UK, Ireland, and the Middle East & Africa at LiveRamp. Alongside his corporate success, he is widely recognised from the reality series Made in Chelsea and as co-founder of the premium eyewear brand Dinelli. His career bridges the worlds of technology, advertising, entertainment, and lifestyle, reflecting an ability to combine analytical leadership with creative flair.

Early Life and Education of Reza Amiri-Garroussi

Born on 21 May 1986, Reza Amiri-Garroussi is currently 39 years old. He grew up in the United Kingdom in a family of Iranian heritage, shaping both his cultural perspective and his strong sense of identity. While his parents’ names are not publicly known, sources note that his family encouraged education, sport, and ambition—values that would later underpin his success.

He attended Epsom College, a leading independent school in Surrey, before enrolling at the University of Kent, where he studied Film and History of Art at undergraduate level. His involvement in sport was equally distinguished; he played for the University of Kent Men’s 1st XV Rugby Team, serving as scrum-half and vice-captain. After completing his bachelor’s degree, he pursued a Master’s in Business and Marketing at the same university, graduating with Merit.

Many profiles also list that he undertook additional professional studies at Imperial College London, further consolidating his understanding of business and technology management.

Rugby and Early Interests

Before entering the media and technology sector, Reza Amiri-Garroussi played competitive rugby as a scrum half for Canterbury Rugby Club, competing in the National 2 League. Rugby taught him teamwork, leadership, and discipline—qualities that remain visible in his corporate approach today. The blend of sport and business would become a recurring motif throughout his career: performance, precision, and partnership.

Professional Career and Rise in Digital Media

The Early Years: Amika London and Martini Media

Reza Amiri-Garroussi began his professional journey in public relations and brand development. At Amika London, a Mayfair-based boutique hospitality group, he worked as PR & Brand Director from 2010 to 2014, helping the venue achieve awards such as Best New Boutique Club 2012 and Best Events 2011. His role encompassed event strategy, sponsorships, and marketing collaborations with elite luxury brands, including Café Opera Stockholm and Salon Privé.

He later joined Martini Media, where he advanced from Business Development Executive to Director of Publisher Development EMEA. Martini Media specialised in reaching affluent digital audiences through programmatic and video advertising. This experience introduced him to the dynamic world of digital ecosystems—a foundation that would define his next decade.

Select Media Ltd and Nexxen

In 2015, Reza Amiri-Garroussi became Director of Business Development EMEA at Select Media Ltd, a company known for delivering rich, cross-device brand experiences. The following year, he joined Unruly, later rebranded as Nexxen under Tremor International. Over six years he rose to Vice President of Business Development EMEA, managing teams across five regions (UK, Germany, Netherlands, Sweden, and Norway) and developing monetisation strategies for major broadcasters and publishers. His leadership helped Nexxen expand its connected-TV and video-advertising footprint across Europe.

LiveRamp: Data Collaboration and Privacy Leadership

In 2022, Reza joined LiveRamp, a global leader in data collaboration and identity resolution. As Head of Connectivity & Ecosystem UK, he spearheaded the deployment of LiveRamp’s Authenticated Traffic Solution (ATS) and Google PAIR integration, connecting brands with publishers in privacy-safe environments. By April 2025, he was promoted to Head of Media for the UK, Ireland, and MEA, overseeing strategic partnerships with premium media owners and helping clients unlock the value of their first-party data.

His mission at LiveRamp is clear: to create a transparent, people-based advertising ecosystem that balances marketing performance with consumer privacy. With more than a decade in programmatic advertising, he is considered one of the UK’s most respected voices in digital transformation.

Entrepreneurship: Co-Founder of Dinelli Eyewear

Beyond corporate life, Reza Amiri-Garroussi channels his creative energy into entrepreneurship. He co-founded Dinelli, a London-based premium eyewear label offering unisex frames with minimalist design. Partnering with his long-time friend and Made in Chelsea co-star Sam Thompson, Reza applies both his marketing expertise and aesthetic eye to the brand. Dinelli emphasises sustainability, individuality, and timeless style, attracting attention from fashion editors and influencers across the UK.

Television Career: Made in Chelsea

Reza Amiri-Garroussi joined the reality series Made in Chelsea in its later seasons, bringing authenticity and maturity to the cast. His appearances quickly gained popularity for his calm demeanour, charisma, and nuanced on-screen relationship with model and talent agent Ruby Adler. The pair’s on-off relationship became one of the show’s central storylines. Although their romance eventually ended, Reza remained a main cast member and friend of the group, appearing alongside Sam Thompson, Jamie Laing, and Miles Nazaire.

Through the show, audiences saw not just a reality-TV figure but a business professional balancing media fame with real-world corporate success.

Reza Amiri-Garroussi Age, Nationality, and Ethnicity

Age: 39 (As of 2025)
Date of Birth: 21 May 1986
Nationality: British (possibly dual UK–US citizenship)
Ethnicity: Iranian / Persian descent
Place of Residence: London, England

His multicultural background influences his global outlook, particularly in technology and marketing sectors that rely on cross-border collaboration.

Family, Parents, and Brother

Public information about Reza Amiri-Garroussi’s parents or siblings remains limited. He maintains a private stance regarding his immediate family, though interviews highlight his gratitude for a supportive upbringing and close family bonds. While online speculation occasionally mentions a possible brother in the London finance sector, this has not been confirmed.

Overall, his family background is characterised by discretion, aligning with his professional and measured public persona.

Personal Life and Girlfriend

Reza’s relationship with Ruby Adler was one of Made in Chelsea’s most talked-about narratives. Their chemistry, emotional honesty, and occasional clashes captivated audiences over several seasons. Although the pair eventually separated, they have both spoken respectfully of one another, and Reza is now believed to be focusing on career growth and business ventures rather than new public relationships.

Physical Appearance: Reza Amiri-Garroussi Height and Style

Standing at approximately 5 feet 10 inches (178 cm), Reza maintains an athletic build, a reflection of his rugby background. His dark hair, well-groomed beard, and sharp fashion sense have made him a recognisable figure both on-screen and across social media. His style leans towards classic tailoring with modern touches—often seen in tailored blazers, neutral palettes, and Dinelli eyewear.

Reza Amiri-Garroussi Net Worth and Income Sources

While Reza Amiri-Garroussi’s exact net worth has not been publicly confirmed, estimates range between £1 million and £2 million. His income is derived from three primary sources:

Corporate Salary: Senior executive roles in leading ad-tech companies including LiveRamp and Nexxen.
Entrepreneurship: Co-ownership of Dinelli Eyewear.
Television and Endorsements: Regular appearances on Made in Chelsea and related brand collaborations.

His combination of steady corporate leadership and high-profile entrepreneurship sets him apart from typical reality-TV personalities.

Social Media and Public Image

Under the handle @rezamcfly, Reza Amiri-Garroussi maintains a strong presence on Instagram, boasting more than 140 thousand followers. His feed blends lifestyle imagery, travel, fashion, friendship, and business promotion. Posts often feature Oxfordshire countryside events, London nightlife, or behind-the-scenes glimpses from Dinelli campaigns.

The tone of his social content reflects charm and humility—he engages warmly with fans while keeping his private life measured and respectful. His professionalism both online and offline makes him a sought-after collaborator for fashion and tech campaigns alike.

Reza Amiri-Garroussi’s Legacy and Outlook

Reza Amiri-Garroussi represents the new generation of British-Iranian professionals who bridge global cultures, creative industries, and digital innovation. Whether leading programmatic media strategies at LiveRamp, developing a sustainable eyewear line, or appearing on television, he demonstrates the ability to remain authentic while adapting to diverse audiences.

His story highlights that success in the modern age is multidimensional—anchored in education, enriched by cross-cultural understanding, and fuelled by constant learning. As technology and media continue to evolve, Reza Amiri-Garroussi stands out as a voice for integrity, privacy, and creativity in an increasingly data-driven world.

FAQs

1. How old is Reza Amiri-Garroussi?

Reza Amiri-Garroussi was born on 21 May 1986, which makes him 39 years old as of 2025.

2. What is Reza Amiri-Garroussi’s nationality and ethnicity?

He is British by nationality and of Iranian (Persian) heritage, combining British education with Middle Eastern cultural roots.

3. What is Reza Amiri-Garroussi’s net worth?

While not officially confirmed, his estimated net worth is between £1 million and £2 million, earned from his senior ad-tech role at LiveRamp, television career, and co-ownership of Dinelli Eyewear.