Sarah Jossel: A Complete Biography of the Beauty Director, Journalist, Author, TV Presenter and Modern Media Icon
Few names in British beauty journalism carry as much warmth and credibility as Sarah Jossel. Beauty Director-at-Large at The Sunday Times Style and a beloved presenter on ITV’s This Morning, she has built a career defined by authenticity, insight, and charm. Whether she is testing new skincare products, interviewing industry pioneers, or sharing family moments with her followers, Sarah Jossel’s ability to connect makes her a rare and enduring figure in modern media.
This in-depth profile explores Sarah Jossel’s age, husband, children, parents, siblings, education, career, and her ongoing influence in journalism and television.
Who Is Sarah Jossel?
Sarah Jossel is a British journalist, author, broadcaster, and beauty expert based in London. Known affectionately as “The Beauty Boss”, she has spent more than a decade shaping the UK’s beauty conversation through her newspaper columns, live television features, and social-media storytelling.
Her professional identity combines the precision of an editor with the warmth of a communicator. As a columnist for The Sunday Times Style and a familiar face on This Morning, she bridges print, broadcast, and digital media — bringing the world of beauty to everyday audiences in a relatable way.
Sarah Jossel Age
Born in June 1986, Sarah Jossel is 39 years old as of 2025. She has spoken openly about growing older with confidence and perspective. On her 39th birthday she wrote, “I quite like 39-year-old me — clearer on my yeses, firmer on my nos.”
Her attitude to age reflects the same philosophy that defines her work: embracing authenticity and finding beauty in realism rather than perfection.
Sarah Jossel Parents and Family Background
Vanessa Jossel – The Mother Who Inspired Her
Sarah’s mother, Vanessa Jossel, plays a pivotal role in her life. In a light-hearted Mother’s Day post, Sarah called herself her mum’s “mini-me” and celebrated their shared sense of humour and style. She often thanks Vanessa for the example she set, saying that if she can be “half the mum to Grace that my mum has been to me”, her daughter will be lucky indeed.
Their relationship is characterised by laughter, honesty, and mutual admiration — a bond Sarah frequently shares with her followers.
Neville “ Nev ” Jossel – Her Father
Sarah’s father, Neville (Nev) Jossel, celebrated his 70th birthday in 2024. Sarah described the occasion as “a gift to celebrate this milestone with you”, thanking him for his health, love, and joy. Her posts reveal a deep affection for her father — a devoted dad and proud grandfather who continues to “twirl his daughters” at family events.
Together, Vanessa and Neville raised three children: Jonathan, Victoria, and Sarah Jossel.
Jonathan Jossel
Sarah’s elder brother, Jonathan Jossel, is a respected hotel executive in Las Vegas. She affectionately calls him “Jonny Vegas” and has written movingly about his journey as a husband, father, and leader. Their sibling bond evolved from playful rivalry into genuine friendship.
In a 2024 post she wrote, “Our childhood was shouting matches and wrestling matches — until one day we shifted gear into the best kind of friendship I could ever ask for.”
Victoria Jossel Nurtman
Sarah’s sister, Victoria Jossel Nurtman, is another key figure in her life. The sisters appear together in family celebrations, and Sarah’s captions often highlight Victoria’s humour and strength.
The Jossels are clearly a close-knit family rooted in affection, gratitude, and shared creativity.
Sarah Jossel Education
While Sarah Jossel has kept her formal educational background private, her professional trajectory speaks for itself. She entered journalism through hands-on editorial work rather than celebrity influence — starting at the bottom and learning every aspect of magazine production.
Her sharp writing, understanding of brand language, and natural curiosity suggest an education rich in communication, culture, and visual storytelling, developed through real-world newsroom experience.
Sarah Jossel Career Journey
Early Years at Glamour Magazine
Sarah began her career at GLAMOUR Magazine in 2009 as a Beauty Assistant. She spent the next six years mastering the craft of journalism within Condé Nast’s editorial world, progressing through key roles:
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Beauty Assistant (2009 – 2012)
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Beauty Writer (2012 – 2013)
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Deputy Beauty Editor (2013 – 2015)
These early years gave her a strong grounding in product research, interview techniques, and editorial styling — skills that continue to shape her work today.
The Sunday Times Style and News UK
In 2015, Sarah Jossel joined The Sunday Times Style, part of News UK. Her progress within the publication was rapid and well-earned:
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Deputy Beauty Editor (2015 – 2016)
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Beauty Editor (2016 – 2017)
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Beauty Director (2017 – 2023)
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Beauty Director-at-Large (2023 – Present)
In her current position, Sarah shapes the beauty narrative for one of Britain’s most influential lifestyle supplements. Her columns focus on skincare science, sustainability, cosmetic innovation, and honest product evaluation.
When readers search “Sarah Jossel The Times”, they discover her signature blend of wit, clarity, and authority — hallmarks of her long tenure at Style.
Television and Broadcast Work
Sarah’s reputation in print soon translated to the screen. As the resident beauty presenter on ITV’s This Morning, she demystifies beauty trends for a national audience. Her segments combine humour with practicality, showing viewers how to select products that genuinely work.
Viewers appreciate her openness, relatability, and refusal to be overly commercial. She represents the consumer, not the brand — a rare quality in the modern beauty landscape.
Author and Public Speaker
Sarah Jossel is also an accomplished author, credited with titles such as Beauty Matters and Diary of a Beauty Editor. Both capture her insider experience and down-to-earth approach.
As a public speaker, she frequently appears at beauty and wellness events, advocating for transparency, education, and the empowerment of women through self-expression rather than comparison.
Sarah Jossel Husband
A Private Partnership
Yes, Sarah Jossel is married. She wed her longtime partner in August 2021 in a beautifully intimate ceremony that she occasionally references online. Her wedding posts feature the now-famous gold dress of dreams and photographs by Charlie Dailey, with makeup by Lisa Eldridge and hair by Luke Hersheson.
Sarah Jossel is married and has referred to her partner publicly as ‘my husband, James’ in a column for The Times. She generally keeps his full identity and profession private, rarely featuring him on social media.
Her Husband “EG”
Sarah affectionately refers to her husband as EG or her “allergic-to-Insta husband.” She rarely shows him publicly, preferring to keep their relationship private while sharing moments of humour and gratitude. Their connection is characterised by laughter, friendship, and deep respect — the hallmarks of a stable, grounded marriage.
Sarah Jossel Children
Motherhood and Family Life
Sarah Jossel is a proud mother of two daughters, and her honest portrayal of motherhood has become an important part of her public voice.
Grace Mimi Gold
Her first daughter, Grace Mimi Gold, was born on 13 December 2022. Sarah’s posts about Grace are filled with love, laughter, and the challenges of parenting. From first birthdays to beach holidays, she captures the joy and exhaustion of early motherhood with humour and tenderness.
Ivy Gold
In late 2024, Sarah welcomed her second daughter, Ivy Gold. Her early posts describe the “magical chaos” of holidays with two children and the sweetness of hearing her daughters laugh together.
A Relatable Voice for Modern Parents
Sarah’s parenting updates — sleepless nights, family holidays, working-mum balance — resonate with a generation of mothers who admire her honesty and humour. She shows that success and family life can coexist, even amid beautiful chaos.
Sarah Jossel on Social Media
With more than 86 000 Instagram followers, Sarah uses her platform to blend professional insight with personal authenticity. Her feed includes:
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beauty recommendations
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fashion moments
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family life snapshots
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motherhood reflections
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travel diaries
Her writing voice online mirrors her editorial one: articulate, warm, self-aware, and funny. She also maintains a smaller presence on X (Twitter), where she shares columns, opinions, and press updates.
Sarah Jossel Wikipedia
As of 2025, Sarah Jossel does not yet have a dedicated Wikipedia page, though she is mentioned across multiple profiles, databases, and industry reports. Given her professional prominence, such a page is expected in the near future.
Sarah Jossel’s Influence and Philosophy
Authenticity in an Age of Influence
In an industry often driven by commercial promotion, Sarah stands out for her credibility. Her guiding principles are honesty, education, and empowerment. She celebrates individuality and urges women to find beauty in reality — not in perfection or filters.
Champion of Transparency
She is outspoken about responsible journalism and encourages brands to prioritise truth over trends. Her audience values her for this integrity, trusting her reviews and interviews as genuine reflections of experience.
Recognition and Legacy
After more than fifteen years in the beauty industry, Sarah Jossel has evolved from a print journalist to a multimedia authority. Her contributions have been recognised within News UK, Condé Nast, and the broader fashion and beauty community.
Her legacy lies in redefining what beauty journalism can be: intelligent, inclusive, and emotionally resonant.
Conclusion
Sarah Jossel’s life and career represent the best of modern media — talent, authenticity, family values, and professionalism. From her beginnings at GLAMOUR to her leadership at The Sunday Times Style and her national television platform, she has built a brand rooted in trust and humanity.
Beyond her titles, Sarah Jossel is a daughter, sister, wife, and mother who inspires women to embrace confidence at every stage of life. Her story reminds us that true beauty lies not in filters or fame, but in passion, honesty, and connection.
