Phoebe Williams: The Cardiff-Trained Journalist Rising Through the Ranks at Sky News
In the rapidly evolving world of digital journalism, few emerging professionals demonstrate the same clarity of purpose, technical ability, and editorial promise as Phoebe Williams. Known for her sharp storytelling and well-crafted video journalism, she has quickly established herself as a rising Digital Video Producer at Sky News. Her journey — beginning with student journalism at Cardiff University and progressing into national newsrooms such as the BBC, Global, Bauer and now Sky News — is a testament to her dedication, resilience, and passion for reporting.
The Early Development of Phoebe Williams: A Journey Rooted in Cardiff
A Foundation Built at Cardiff University
Cardiff University played a defining role in shaping Phoebe Williams into the journalist she is today. She first joined the institution in 2019, enrolling in the BA Journalism and Communications programme. It was here that she gained her earliest exposure to media theory, news production, and practical reporting.
Throughout her undergraduate years, she immersed herself in student media — a sign of her early commitment to the craft. Her work as a Radio Host on Xpress Radio allowed her to develop on-air confidence and a clear broadcasting voice, while her position as Deputy Editor-in-Chief at Quench Magazine strengthened her editorial judgement and leadership skills.
Advancing to the MA Broadcast Journalism Programme
After completing her bachelor’s degree, Phoebe Williams continued her academic training by enrolling in Cardiff University’s prestigious MA Broadcast Journalism programme. This postgraduate course is widely recognised as one of the UK’s leading journalism training pathways, equipping students with both technical and editorial skills required by major national broadcasters.
Her training covered:
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Television news production
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Radio journalism and presenting
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Digital and multimedia storytelling
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Scriptwriting and reporting
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Technical software such as Adobe Premiere Pro, Photoshop, and Audition
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Newsroom systems including Burli and OpenMedia
Cardiff’s rigorous approach ensured she graduated industry-ready, with the confidence and technical capability to thrive in fast-paced news environments.
A Milestone Achievement: The Graduation Experience of Phoebe Williams
Celebrating Academic Success
One of the defining moments in Phoebe Williams’ early career came with her official graduation from Cardiff University. Her announcement reflected pride, gratitude, and a deep emotional connection to her academic journey.
Upon completing her master’s degree in Broadcast Journalism, Phoebe Williams expressed immense gratitude for the support of her lecturers, classmates, and friends who helped shape her academic experience. She described her time at Cardiff University as one of the most enriching periods of her life, offering both personal growth and the professional foundations needed for her career. Although she missed the rhythm of university life, she celebrated how much she had already achieved since leaving and looked forward to the opportunities ahead.
This milestone encapsulated her transition from student journalist to emerging industry professional — a journey that would soon lead her to national newsrooms.
Professional Development: The Journalism Career of Phoebe Williams
Gaining Momentum Through Early Industry Experience
Before joining Sky News, Phoebe Williams gained practical experience at some of the UK’s leading journalism organisations. These placements gave her the real-world newsroom exposure that shaped her editorial voice and technical abilities.
Her early professional roles included:
BBC Wales – Strengthening Editorial Accuracy
At BBC Wales, Phoebe worked across BBC Radio Wales and BBC Wales Live/Politics. Her responsibilities included researching political stories, gathering breaking news, sourcing contributors, conducting interviews, and assisting in the production of broadcast packages. This experience helped refine her understanding of public service journalism, impartial reporting, and political sensitivity.
Global Radio – Developing Strong Audio Journalism Skills
During her time at Global, she produced radio packages, crafted news scripts, recorded bulletins, and pitched original stories. This role enhanced her ability to deliver information clearly and concisely — a crucial skill in both broadcast radio and digital news.
Bauer Media – Building Experience in a Commercial Newsroom
Her placement at Bauer Media Group further expanded her editorial capabilities. Working on the news desk in Birmingham, she contributed to daily reporting operations, strengthening her ability to work under pressure and navigate breaking news cycles.
The Rise of Phoebe Williams at Sky News
Joining Sky News as a Digital Video Producer
In November 2023, Phoebe Williams took a significant step forward in her career by joining Sky News as a Digital Video Producer. Based in London, she contributes to the network’s fast-growing digital output, producing engaging visual stories that reach millions across online platforms.
Her role includes:
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Producing digital news videos
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Editing footage and crafting compelling narratives
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Researching and verifying information
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Writing scripts for short-form video content
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Turning complex stories into accessible visual explainers
This role demands speed, accuracy, creativity, and technical precision — qualities that Phoebe consistently demonstrates.
Notable Stories and Coverage
Phoebe has worked on several high-visibility pieces for Sky News, including coverage related to:
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Euro 2024 pitch invaders attempting selfies with Cristiano Ronaldo
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Safety guidance for UK fans travelling to Germany for the tournament
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UEFA disciplinary fines exceeding one million euros during group stages
These pieces highlight her ability to capture the urgency and excitement of major live events while delivering accurate and visually compelling journalism.
Skills and Professional Strengths of Phoebe Williams
Technical Expertise
Her technical portfolio includes:
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Adobe Premiere Pro
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Adobe Audition
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Adobe Photoshop
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Burli Newsroom
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OpenMedia
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Scriptwriting and digital production
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Radio presenting and editing
Editorial Capability
Editorially, Phoebe Williams is known for:
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Strong breaking news instincts
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Clear and concise writing
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Effective communication
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Public speaking
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Story pitching
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Interviewing and contributor management
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Cross-platform storytelling
This combination of technical and editorial skills positions her as a versatile multimedia journalist.
Conclusion: The Future of Phoebe Williams in UK Journalism
Phoebe Williams represents the new generation of British journalists — multi-skilled, digitally fluent, and deeply committed to storytelling. Her journey from Cardiff University to Sky News demonstrates ambition and exceptional professional growth. With experience across BBC, Global, Bauer, student media, and now a major national broadcaster, she has already built a portfolio that many journalists achieve only after years in the industry.
As she continues to produce compelling digital content and refine her craft, Phoebe Williams stands out as a rising talent with a promising future in UK broadcast journalism.
