Acne Studios: The Rise of a Global Luxury Fashion House from Stockholm

Acne Studios is one of the most influential names in modern Scandinavian fashion, blending creative expression, premium craftsmanship, and minimalist aesthetics. Founded in 1996 in Stockholm, Sweden, the brand has grown from a small creative collective into a global luxury fashion house recognised for its forward-thinking designs and multidisciplinary approach. With a strong emphasis on ready-to-wear, denim, footwear, accessories, and artistic collaborations, Acne Studios has become a powerful force within the international fashion landscape.

The Origins of Acne Studios

Founding of Acne Studios in Stockholm

Acne Studios was founded in Stockholm, Sweden, by Jonny Johansson along with partners including Jesper Kouthoofd. Originally part of a creative collective known as “Ambition to Create Novel Expressions,” the name ACNE reflected a mindset focused on innovation rather than conventional fashion. What began as a multidisciplinary creative group soon evolved into a focused fashion house as Johansson’s passion for design took centre stage.

The Early Breakthrough of Acne Studios

The brand’s first major breakthrough came in 1997 when Johansson created a limited collection of raw denim jeans. These jeans, characterised by their distinct minimalist construction and premium quality, quickly attracted attention from international fashion editors. This early success established Acne Studios as a brand to watch and laid the foundation for its future expansion into full ready-to-wear collections.

Acne Studios Brand Philosophy and Creative Identity

A Multidisciplinary Approach to Fashion

One of the key elements that sets Acne Studios apart is its multidisciplinary foundation. Jonny Johansson draws inspiration from photography, architecture, art, and contemporary culture, infusing these elements into each collection. This creative blend results in fashion pieces that feel both practical and artistic, merging Scandinavian simplicity with experimental design.

Signature Aesthetic of Acne Studios

The Acne Studios aesthetic is defined by:

• Clean, minimalist silhouettes

• Luxurious yet understated materials

• Architectural lines and structured forms

• Subtle but impactful colour palettes

• A balance between creativity and wearability

This distinctive style has earned the brand a dedicated following across Europe, Asia, and North America.

Acne Studios Headquarters and Global Expansion

The Iconic Acne Studios Headquarters in Östermalm

The Acne Studios headquarters is located in Östermalm, Stockholm County, inside a striking brutalist building that once housed the Czechoslovakian Embassy. The structure has been fully restored and transformed into a creative fashion hub designed to resemble a modern design school. The building itself reflects the brand’s identity—artistic, unconventional, and deeply connected to contemporary culture.

International Offices and Global Presence

In addition to its Stockholm headquarters, Acne Studios also operates offices in:

• Paris

• Empoli

• New York

• Shanghai

• Tokyo

This international presence allows the brand to maintain strong relationships across different markets while ensuring global consistency in creative direction.

Worldwide Retail Stores and Distribution

Acne Studios has grown into a major player in luxury retail with over 60 directly operated stores worldwide. These include flagship locations in:

• Stockholm

• Paris

• Milan

• London

• New York City

• Los Angeles

• Seoul

• Tokyo

• Beijing

Each store showcases a unique architectural design, yet all share signature Acne Studios elements—clean lines, artistic installations, and a premium retail experience. The brand also works with selected wholesale partners to maintain global accessibility.

Product Range and Luxury Offerings at Acne Studios

Ready-to-Wear Collections

Acne Studios produces seasonal ready-to-wear collections for both men and women. These collections often feature contemporary tailoring, oversized silhouettes, and pieces that blend function with creativity. The craftsmanship and attention to detail elevate each garment to luxury status.

The Iconic Denim Heritage

Although the brand has evolved significantly, denim remains at the heart of Acne Studios. The early jeans that sparked fame are still reflected in today’s collections, offering high-quality denim with modern fits and refined finishes.

Accessories, Shoes, and Lifestyle Products

Acne Studios also excels in designing:

• Premium leather handbags

• Signature boots and trainers

• Scarves, hats, and small accessories

• Eyewear with a contemporary edge

In addition, the brand has expanded into magazines, books, furniture, and exhibitions—further proving its multidisciplinary DNA.

Leadership and Company Structure of Acne Studios

Leadership Under Jonny Johansson

As founder and Creative Director, Jonny Johansson remains the primary visionary behind the brand. His ongoing influence ensures that Acne Studios continues to evolve creatively while staying true to its roots.

CEO Mattias Magnusson

Since February 2011, Mattias Magnusson has served as CEO of Acne Studios. Under his leadership, the company has achieved consistent double-digit growth in most years and expanded significantly across global markets.

Sustainability and Ethical Achievements of Acne Studios

Fair Wear Foundation Leader Status

Acne Studios has made strong commitments to ethical production and long-lasting supplier partnerships. Its sustainability achievements include being recognised as a “Leader” by the Fair Wear Foundation for six consecutive years, demonstrating the brand’s dedication to improving labour conditions.

Focus on Longevity and Responsible Production

The company prioritises:

• Responsible sourcing

• Quality materials

• Long-term supplier relationships

• Transparency in production

This long-term approach supports both environmental sustainability and product durability.

Membership in the Fédération de la Haute Couture et de la Mode

Since 2013, Acne Studios has been an official member of France’s leading fashion authority, acknowledging its status within the luxury fashion world.

Acne Studios in the Modern Fashion Industry

A Global Luxury Label with a Distinct Identity

Acne Studios has positioned itself as a unique luxury fashion house through its balance of creativity and simplicity. Its Scandinavian roots continue to guide the brand’s vision while global expansion strengthens its influence.

Cultural Impact and Continued Growth

Through its multidisciplinary focus, artistic collaborations, and strong store presence, Acne Studios continues to inspire designers, creatives, and fashion lovers worldwide. The brand remains committed to growth, offering modern luxury through a thoughtful, design-centred approach.

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Conclusion

Acne Studios has evolved from a small creative collective in Stockholm to a globally recognised luxury fashion house celebrated for its artistic identity, refined craftsmanship, and innovative design philosophy. With strong leadership, sustainable commitments, and a diverse product range, the brand maintains its position as one of the most respected names in the international fashion world.

Its multidisciplinary spirit, architectural headquarters, iconic stores, and dedication to quality make Acne Studios a true symbol of modern Scandinavian luxury.

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