Nancy Baker: Powering the Rise of Women’s Football Through Media, Coaching and Community

Who Is Nancy Baker?

Nancy Baker is a London-based Women’s Sport Host, Presenter, Creative and Content Creator who has become one of the most recognisable voices in the modern women’s football landscape. Working at the intersection of elite sport, digital media and grassroots development, Nancy Baker is widely respected for her ability to tell authentic stories, elevate female athletes and connect fans more closely to the women’s game.

With a background rooted in football coaching and education, Nancy Baker has built a career that blends professional sport media, brand partnerships and community-focused initiatives, making her an influential figure in the women’s sport sector.

Nancy Baker Age and Early Life

Nancy Baker was born on 28 July 1995, which makes Nancy Baker age 30. A proud Leo, her leadership qualities, confidence and passion for community are consistently reflected in both her professional work and personal brand.

Growing up in England, Nancy developed a deep connection with football from a young age. This early involvement laid the foundation for a career that would later span coaching, education, social media management and presenting within women’s sport.

Education and Sporting Foundations

University of Chester and Academic Background

She studied at the University of Chester, where she completed a Bachelor of Applied Science in Physical Education, Teaching and Coaching between 2014 and 2018. During her time at university, she was actively involved in women’s football, combining academic learning with hands-on coaching experience.

This educational background gave Nancy a strong understanding of athlete development, safeguarding, and performance pathways—knowledge that continues to inform her work in both elite media environments and grassroots programmes.

Nancy Baker Football Journey

Coaching Experience in Women’s Football

Before becoming a recognised media figure, Nancy Baker football experience began on the pitch as a coach. She worked across multiple age groups, from U10 to U18, supporting players through key developmental stages and the challenging transition from youth to senior football.

Her coaching roles included positions with community and club organisations in London, where she focused on creating inclusive, positive environments for young female players. This direct experience with players has shaped her authentic voice and credibility within women’s football media.

Outside The Box Football CIC

Creating Safe Spaces for Young Girls

One of Nancy Baker’s most impactful contributions is her role as Founder of Outside The Box Football CIC, a community initiative based in West London. The organisation was created to provide a safe, free and empowering space for girls aged 8–16 to participate in football and personal development workshops.

Mission and Impact

• Encouraging confidence and self-expression through sport

• Supporting young females both on and off the pitch

• Addressing barriers to participation in grassroots football

Outside The Box reflects Nancy’s long-term commitment to ensuring that women’s football is not only visible at the elite level but accessible at the community level too.

Professional Media and Digital Career

UEFA and #WePlayStrong

She gained international recognition through her freelance work with UEFA, where she managed social media for the #WePlayStrong campaign. This role involved leading creative content across platforms such as Instagram, TikTok, YouTube and X, while working closely with professional players, ambassadors and sponsors.

She also developed original content series, including live discussions with elite female footballers, aimed at educating fans and strengthening the connection between players and audiences.

Footballco, Rising Ballers and Women’s Football Media

Nancy later worked as a Social Media Manager at Footballco, contributing to Indivisa, one of the leading digital platforms dedicated to women’s football. Her work focused on content strategy, audience growth and storytelling that placed female athletes at the centre.

Previously, she played a key role in building the She’s A Baller brand under Rising Ballers, helping establish it as a respected voice in women’s football at a time when coverage was limited. Her ability to build trust with players across the WSL, international leagues and global tournaments set her apart within the industry.

Brand Collaborations and Event Leadership

Working With Major Sports Brands

Nancy Baker has collaborated with major brands in the sports and lifestyle sector, including high-profile project leadership roles during major tournaments. Her work has included hosting professional players, leading content activations and delivering campaigns that authentically showcase the power of women’s sport.

What distinguishes Nancy is her ability to balance commercial partnerships with genuine advocacy—ensuring that brand storytelling aligns with the values of women’s football.

Social Media Presence and Influence

Digital Creator and Presenter

On social media, Nancy Baker is known for bringing audiences closer to the world of women’s sport. Her content blends behind-the-scenes access, matchday experiences, interviews and personal reflections, all delivered in a tone that feels relatable and human.

Her platform has grown into a trusted space for fans, players and brands alike, reinforcing her role as both a presenter and cultural connector within women’s football.

Why Nancy Baker Matters in Women’s Sport

Nancy Baker represents a new generation of women’s sport professionals—individuals who understand the game from multiple perspectives: coach, educator, creator and host. Her work has contributed to greater visibility for female athletes, stronger grassroots pathways and more authentic media coverage.

As women’s football continues to grow globally, figures like Nancy play a crucial role in shaping how the sport is seen, discussed and valued.

Quick Info

Final Thoughts

At 30 years old, Nancy Baker has already built a career that spans elite football organisations, digital media leadership and meaningful community impact. Her journey in women’s football, both on and off the pitch, reflects passion, professionalism and purpose.

With her unique combination of experience and authenticity, Nancy Baker is not only part of the future of women’s sport—she is actively helping to build it.

FAQs

1. Who is Nancy Baker?

Nancy Baker is a London-based Women’s Sport Host, Presenter, Creative and Content Creator. She is widely known for her work in women’s football, combining media storytelling, social media strategy and grassroots coaching to elevate female athletes and bring fans closer to the women’s game.

2. How old is Nancy Baker?

Nancy Baker is 30 years old. She was born on 28 July 1995 and celebrates her birthday during the summer football calendar, which she often marks while working at major women’s sport events.

3. What is Nancy Baker known for in women’s football?

Nancy Baker is best known for her contributions to women’s football media and development. She has worked with major organisations on digital content and campaigns, hosted player interviews, and helped grow visibility for women’s football through storytelling, live formats and social media engagement.

4. Does Nancy Baker have a football background?

Yes, Nancy Baker football experience began as a qualified football coach, working with girls from U10 to U18. She has supported player development at grassroots and club levels, which gives her strong credibility and insight when covering the women’s game as a presenter and content creator.

5. What makes Nancy Baker influential in women’s sport?

Nancy Baker stands out because she combines elite-level sport media experience with grassroots impact. Her work not only highlights professional women’s football but also creates safe, empowering spaces for young girls to participate in the sport, making her a respected and trusted figure in women’s sport culture.

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