Maddie Wahdan: The British-Palestinian Beauty Queen Making Her Mark in Pageantry and Marketing
Maddie Wahdan, whose full name is Madeleine Ehab Wahdan, is a British-Palestinian pageant titleholder, marketing professional and brand partnerships specialist. She is best known for being crowned Miss Great Britain 2023/24, a title that brought her wider public attention in the UK beauty and pageant world.
She has built a strong image as a modern public figure who combines beauty, confidence, business experience and international ambition. Her profile is not limited to pageantry. She has also developed a serious professional career across sports, culture, beauty, fintech, entertainment, brand partnerships and creative marketing.
In recent years, she has been based in Dubai, United Arab Emirates, where she works in commercial strategy and partnerships. Her career reflects a blend of UK experience and Middle Eastern market knowledge, making her a strong example of someone who has successfully moved between pageantry, business and international marketing.
Maddie Wahdan Age and Full Name
Maddie Wahdan’s full name is Madeleine Ehab Wahdan. She is publicly known as Maddie Wahdan, which is the shorter version of Madeleine. She was born in October 1993, which makes her 32 years old as of 2026. She will turn 33 in October 2026. Her name is sometimes written as Madeleine Wahdan in professional settings, while Maddie Wahdan is more commonly used on social media and in pageant-related spaces. Both names refer to the same public figure.
Maddie Wahdan Nationality and Heritage
Maddie Wahdan is British and proudly identifies as Palestinian British. Her heritage is an important part of her public identity. She represents both her British nationality and Palestinian background, which gives her profile a distinctive cultural connection.
Her international outlook can also be seen in her professional career. She has worked across the UK, EMEA and Middle East markets, and her current career is linked with Dubai. This global experience has helped her build a strong presence in brand partnerships and commercial marketing.
Maddie Wahdan and Miss Great Britain
One of the biggest achievements in Maddie Wahdan’s public career is becoming Miss Great Britain 2023/24. This title placed her among recognised British pageant winners and gave her a wider platform in the beauty and pageant industry.
Miss Great Britain is one of the UK’s most established beauty competitions. Winning the title is a major achievement for any contestant, as it involves confidence, presentation, personality, public image and community involvement.
Maddie used her title to build a stronger public profile and continue her connection with the pageant world. Her reign helped establish her as a respected name in British pageantry, while also supporting her wider work in branding, events and women-focused platforms.
Miss Universe Great Britain Finalist 2026
Maddie Wahdan is also publicly listed as a Miss Universe Great Britain Finalist 2026. This shows that her journey in pageantry has continued beyond Miss Great Britain. Miss Universe Great Britain is linked to one of the most recognised international pageant systems in the world. Being a finalist adds another important achievement to her pageant career and shows her continued ambition in the beauty and modelling industry.
Founder of The British Pageant Association
Maddie Wahdan is the founder of The British Pageant Association. This role shows her interest in supporting and developing the pageant community beyond her own competitions. Her work as a founder gives her profile a leadership angle. She is not only a titleholder, but also someone helping to create opportunities and visibility in the pageant space. This fits well with her background in events, partnerships and commercial growth.
The British Pageant Association also reflects her understanding of branding and community building. With her own pageant experience and professional marketing knowledge, Maddie is well placed to support others in the industry.
Professional Career of Maddie Wahdan
Maddie Wahdan has more than 10 years of experience in partnerships, marketing, sales, events and commercial development. Her professional background covers beauty, sport, fintech, lifestyle, entertainment and consumer brands. She currently works as Commercial Director at R5 in Dubai. Her role focuses on sports, culture, creative marketing, partnerships, growth and brand strategy across the Middle East and EMEA.
As a commercial director, her work involves connecting brands with audiences through meaningful campaigns and partnerships. She helps brands create experiences that feel authentic, memorable and commercially valuable.
Her professional style is based on relationship building, strategic thinking, creative ideas and strong stakeholder management. These skills are important in industries such as sport, entertainment and brand marketing, where long-term partnerships matter.
Career Before R5
Before joining R5, Maddie Wahdan worked as Sales and Marketing Manager at P11 Group. In this role, she focused on sports sponsorships, strategic partnerships and talent-led brand campaigns. Her work at P11 Group included tennis sponsorships, athlete partnerships, campaign planning and brand collaborations. She also helped develop a female talent division, working with athletes and personalities to build brand value and long-term commercial opportunities.
Before P11 Group, she worked at DECTA as Senior New Business Manager. This role involved fintech payment solutions, business development, commercial growth and strategic partnerships with premium brands. She also spent nearly two years at Klarna as Senior Account Manager. At Klarna, she managed enterprise-level client accounts, mainly in fashion and beauty. Her work included commercial negotiations, account strategy, international expansion and client relationship management.
Earlier in her career, Maddie worked at THG as Beauty Buyer and Business Development Manager for Lookfantastic. This role connected strongly with her beauty industry knowledge. She focused on new brand opportunities, international growth and account development, especially across the MENA region.
She also worked at CurrentBody as Global Partnership Manager, where she handled brand partnerships, account plans, contract negotiations and commercial performance. Before that, she worked at BEAUTY BAY as New Brand Buyer, helping develop skincare, wellness, hair care and beauty categories.
Her earlier experience also includes roles at Wowcher, where she worked in business development, account management and category development. She began her career journey with English Heritage as a Historical Properties Steward at Dover Castle.
Education Background
Maddie Wahdan studied at Canterbury Christ Church University, where she completed a bachelor’s degree in Management and Event Planning from 2012 to 2015. Her education fits closely with her career path. Event planning, management and communication are all important parts of her later work in marketing, brand partnerships and pageantry.
She also studied at Dover Grammar School for Girls and Dover Grammar School for Boys for A Levels. Her academic background helped prepare her for a career that combines business, creativity, communication and leadership.
Maddie Wahdan Husband and Relationship
Maddie Wahdan was previously married to Shane Nolan, also known as Shane Richie Jr. He is the son of television personalities Coleen Nolan and Shane Richie. Maddie and Shane married in July 2022 at Rushton Hall in Kettering after being together for several years. Their wedding attracted media attention because of Shane Nolan’s famous family background and Maddie’s own public profile.
The couple later reportedly separated. For careful wording, it is best to say that Maddie Wahdan was previously married to Shane Nolan and that reports later said they split.
Maddie Wahdan Parents
Maddie Wahdan has not publicly shared verified full details about her parents. Their names are not widely available in reliable public information.
What is known is that she identifies as Palestinian British, which reflects her family heritage and cultural background. Her parents’ private details should be treated respectfully unless she chooses to share more information publicly.
Maddie Wahdan Wikipedia
Maddie Wahdan does not currently appear to have a dedicated Wikipedia page. However, she is publicly known through her pageant career, professional profile, social media presence and public appearances.
Maddie Wahdan in Dubai
Maddie Wahdan is now associated with Dubai, UAE, where she works in a senior commercial role. Dubai is a major centre for sport, luxury, entertainment, events and brand partnerships, making it a natural fit for her career background.
Her move to Dubai also matches her professional focus on the Middle East and EMEA markets. With her experience in beauty, sport, fintech and entertainment, she has built a career that suits the region’s fast-growing creative and commercial industries.
Final Summary
Maddie Wahdan, also known as Madeleine Ehab Wahdan, is a British-Palestinian pageant titleholder and commercial marketing professional. She was born in October 1993 and is 32 years old as of 2026. She is best known as Miss Great Britain 2023/24 and is also a Miss Universe Great Britain Finalist 2026. She is the founder of The British Pageant Association and has built a strong professional career in sports, culture, beauty, fintech, events, partnerships and creative marketing.
Maddie currently works as Commercial Director at R5 in Dubai. She was previously married to Shane Nolan, but reports later said the couple separated. Her parents’ full names are not publicly confirmed, and she does not currently have a dedicated Wikipedia page.
Her story is a mix of beauty, ambition, business success and international identity. From winning a major British pageant title to building a senior career in Dubai, Maddie Wahdan continues to grow her name both inside and outside the pageant world.
