Vritika Parekh: The UK Beauty, Fashion and Lifestyle Creator Building a Modern Career Across Audit, Influence and Business

Vritika Parekh is a UK-based beauty, fashion and lifestyle creator with a growing presence across Instagram, TikTok and YouTube. Her digital identity centres on style, beauty routines, outfit inspiration, lifestyle moments and brand-led content. With a polished personal brand and a strong audience base, she has positioned herself as a modern creator who connects fashion, beauty and commercial collaboration with professional credibility.
On Instagram, she uses the handle vritika.parekh under the name Vritika. Her bio presents her as a UK beauty, fashion and lifestyle creator. The account details shared show 409 posts, 118K followers and 705 following, with the business contact email [email protected]. This places her within the creator economy, where visual branding, audience trust and consistent content style are essential.
Her TikTok presence uses the handle vritikaparekh_. The account details show 263.4K followers, 17.6M likes and a focus on fashion, beauty and lifestyle. Her TikTok bio also carries the same business contact email and links to her YouTube channel, youtube.com/@vritika.parekh. This creates a joined-up creator identity across major social platforms.
Vritika Parekh Age
Vritika Parekh was born in April 2002, making her 24 years old in 2026. She is a UK-based beauty, fashion and lifestyle content creator and finance professional with audit experience.
Vritika Parekh as a Fashion, Beauty and Lifestyle Creator
Vritika’s creator work is built on a visually engaging mix of fashion, beauty and lifestyle content. Her content style fits the current demand for creators who can present products naturally while maintaining a personal and aspirational tone. In the fashion and beauty sector, successful creators do more than post product images. They create a mood, a lifestyle and a sense of trust.
Brand Partnerships and Commercial Collaborations
The professional experience details connected to her TikTok work describe her as a social media content creator from February 2021 to the present. This means her creator journey has developed over more than five years. During this period, she has worked alongside established multinational corporations and presented marketing ideas to brands.
Her brand partnership experience includes names such as L’Oréal, Space NK, Boohoo, Boots x Braun, Scribbler x FujiFilm, Shein, Oh Polly, Medicube and others. These collaborations show her ability to work across beauty, skincare, fashion, retail and lifestyle campaigns.
Her LinkedIn-style experience also states that she has grown her personal branding with 370,000 followers. This figure aligns with the combined scale of her social platforms and highlights the strength of her audience reach. For brands, this type of creator offers both visual content and access to an engaged community.
Content Style and Audience Appeal
Vritika’s content focuses on outfit details, beauty products, lifestyle moments and personal presentation. One example includes an outfit post featuring brands such as Club L London, Prya Official, Lovisa Jewellery, Bohomoon, Primark and River Island. The comments on that post show strong audience engagement, with followers praising the outfit and birthday look.
This type of content works well because it combines personal life moments with product discovery. Instead of feeling like a traditional advert, the content becomes part of a lifestyle narrative. That is one reason beauty and fashion creators remain valuable to brands targeting younger audiences.
Vritika Parekh and Dream Bay Group
Vritika’s creator contact email is [email protected], connecting her public creator presence with Dream Bay Group. For a creator working across beauty, fashion and lifestyle, agency representation can support brand negotiations, campaign management and commercial growth.
Why Agency Representation Matters
In the creator economy, talent management plays an important role. Agencies help creators handle brand enquiries, pricing, campaign deliverables, contracts and long-term partnerships. For brands, agency-backed creators can offer a more structured collaboration process.
Vritika’s use of a Dream Bay Group email gives her creator brand a professional contact route. This supports her positioning as more than a casual influencer. It shows a commercial operation with business communication, campaign handling and professional representation.
Vritika Parekh and Her Professional Career in Audit
Alongside her creator work, Vritika Parekh has also built experience in accounting, audit and finance. Her professional details identify her as an Audit Associate at Grant Thornton UK LLP in the United Kingdom. This gives her a dual-career identity: one side rooted in finance and audit, and the other in social media, fashion and lifestyle.
Grant Thornton UK LLP Experience
Her experience includes an Audit Associate role at Grant Thornton UK LLP from September 2024 to January 2025, lasting five months in a hybrid working arrangement. The skills connected with this role include accounting, analytical skills and other audit-related competencies.
Before that, she completed an Audit Intern role at Grant Thornton UK LLP from June 2023 to July 2023 in Liverpool, England. This internship was on-site and involved skills such as attention to detail and analytical ability.
Audit work requires discipline, accuracy and strong numerical judgement. These qualities can also strengthen creator work, especially when handling brand contracts, campaign data, invoices, partnerships and business development.
Early Work Experience of Vritika Parekh
Vritika’s professional background includes roles that helped her develop customer service, finance, communication and practical workplace skills before entering audit and content creation at a larger scale.
Trainee Accounting Assistant
In August 2021, she worked as a Trainee Accounting Assistant with Sterling Accountant Services in Coventry, England. This was an indirect contract role lasting one month. Her responsibilities included posting purchase and sales invoices on an Excel IT system under senior guidance.
She also assisted with bookkeeping and VAT calculations, which helped her expand her financial accounting abilities. The role exposed her to payroll calculations and adjusting entries. These tasks form part of core accounting practice and demonstrate her early engagement with finance.
Post Office Counter Clerk
From November 2020 to August 2021, Vritika worked part-time as a Counter Clerk at Post Office Ltd in Manchester, England. This role involved handling large sums of money through live bank and electronic transactions. It also required high standards of customer service, accuracy and responsibility. The position helped her build confidence in cash handling, transaction balancing, record accuracy and public-facing communication. These skills are valuable in both finance and business environments.
Teaching Assistant Role
In October 2019, she worked as a Teaching Assistant at Greswell Primary in Manchester, England. This indirect contract role involved assisting with mathematics teaching for Year 6 pupils, including pupils with learning difficulties such as dyslexia and autism.
The role required emotional intelligence, patience and communication. She also helped young students understand complex mathematical equations through new techniques. This experience adds a human and educational dimension to her early career.
Barnardo’s Sales Assistant
From November 2017 to February 2018, Vritika worked part-time as a Sales Assistant at Barnardo’s in Manchester, England. Her responsibilities included engaging with members of the public, building trust-based relationships, monitoring budget variances and supporting customer satisfaction. This role helped her develop teamwork, sales ability and communication skills. It also fits naturally into her later creator career, where relationship-building and persuasive presentation are central.
Vritika Parekh Education at the University of Leicester
Vritika studied Accounting and Finance BSc at the University of Leicester from September 2021 to June 2024. She achieved First Class Honours, a strong academic result that reflects commitment and performance in a demanding subject area.
Academic Focus and University Activities
Her degree focused on accounting and finance, with skills connected to accounting, auditing and financial understanding. During university, she also took part in student life through societies and sport. Her activities included membership of the Hindu Society and competing in national netball tournaments while representing her university.
This combination of academic achievement, sports participation and society involvement shows a well-rounded university experience. It also helps explain her ability to balance professional development with personal branding and content creation.
Vritika Parekh and Companies House Appointments
Companies House appointment details identify Vritika PAREKH, born in April 2002, as British and resident in England. She has two company appointments connected to her name.
VP COLLABORATIONS LTD
VP COLLABORATIONS LTD, company number 17143744, is active. Vritika holds the role of Director, appointed on 8 April 2026. Her identity verification requirements are complete. The company appointment details connect the business with a correspondence location in Dukinfield, England.
The name VP Collaborations fits naturally with creator-led commercial work, brand campaigns and professional partnerships. For a fashion, beauty and lifestyle creator, a company structure can support invoicing, contracts, brand deals and long-term business planning.
AURASKN LTD
AURASKN LTD, company number 15467601, is dissolved. Vritika held the role of Director, appointed on 5 February 2024. The company appointment details also connect this company with a correspondence location in Dukinfield, England.
The name AURASKN carries a beauty and skincare feel, which aligns with her wider beauty-focused creator identity. Even though the company is dissolved, it forms part of her business background and shows interest in the beauty sector beyond content alone.
Final Overview
Vritika Parekh is a UK beauty, fashion and lifestyle creator with a strong social media presence across Instagram, TikTok and YouTube. She has built a significant follower base, worked with major brands and developed a professional creator identity through Dream Bay Group.
Her education at the University of Leicester, First Class Honours achievement, audit experience at Grant Thornton UK LLP and business appointments through VP COLLABORATIONS LTD and AURASKN LTD add depth to her public career story. Together, these details present a young UK creator and finance professional with ambition, commercial awareness and a growing place in the modern digital economy.



