Alice Hedworth – The Powerhouse Behind Oracle Red Bull Racing’s Communications
Who is Alice Hedworth?
Alice Hedworth is an accomplished British communications professional currently serving as the Senior Communications Manager at Oracle Red Bull Racing and Red Bull Technology. With over a decade of experience in sports media and journalism, she has built a stellar reputation for her precision, leadership, and charisma within the Formula 1 paddock.
Known for her dynamic presence “on a plane or in a pit lane,” Hedworth has become a vital figure in shaping the public image of one of the most dominant teams in Formula 1. Her career path demonstrates how strong communication, journalistic discipline, and passion for motorsport can merge to create a powerful professional legacy.
Alice Hedworth’s Early Career and Education
Academic Background
Alice Hedworth’s journey began with a strong academic foundation. She earned a Bachelor of Laws (LLB) from Northumbria University, demonstrating her early commitment to analytical and structured thinking. Following this, she pursued a Master’s Degree in Broadcast Journalism at City, University of London, where she graduated with Merit.
This combination of legal precision and media expertise equipped her with the skills needed to navigate the complex, high-pressure world of broadcasting and public relations.
Early Journalism Experience
Before entering the fast-paced world of motorsport, Hedworth made her mark in journalism. Her early career includes experience with Sky Tyne and Wear (2012–2013) and BBC North West (2013–2014), where she worked as a reporter and production journalist. She also gained valuable newsroom experience with ITV Tyne Tees and Border, and later at IMG Media, covering Premier League Productions.
Her work across these prominent media organisations gave her first-hand exposure to storytelling, live reporting, and the rigours of the media industry—skills that continue to define her success in Formula 1 communications.
Transition into Sports Communications
Rangers Football Club – A Six-Year Tenure
In 2014, Alice joined Rangers Football Club in Glasgow, where she spent over six years (2014–2020) developing and executing high-impact content strategies. She began as a Content Producer, before rising to the position of Content & Communications Executive.
During her tenure, she managed digital storytelling, press engagement, and public relations, helping enhance the club’s visibility across various media platforms. Her work at Rangers FC marked a turning point — a transition from pure journalism to strategic sports communications.
Role at 9024 Media
Before joining Red Bull, Hedworth briefly worked at 9024 Media (2020–2021) as a Relationship and Social Education Manager. Here, she gained further expertise in digital brand storytelling, social engagement, and audience development—skills that proved invaluable when she entered the global stage of Formula 1.
Alice Hedworth at Oracle Red Bull Racing
Joining Red Bull Racing and Red Bull Technology
In September 2021, Alice Hedworth joined Red Bull Racing & Red Bull Technology as a Communications Manager, stepping into one of the most high-profile roles in the world of motorsport. Her strategic communication skills, media acumen, and ability to manage press relations during high-pressure race weekends made her an instant asset to the team.
Her promotion to Senior Communications Manager in January 2024 is a testament to her exceptional contribution. In this role, she oversees all aspects of communications strategy for the team, ensuring that Red Bull Racing’s global image remains sharp, professional, and fan-focused.
Working with the Team and Drivers
As part of Red Bull’s communications leadership, Hedworth has worked closely with team principal Christian Horner, drivers like Max Verstappen and Sergio “Checo” Pérez, and the wider F1 media network. Her professionalism, calm under pressure, and strong relationships with journalists have earned her widespread respect across the paddock.
Notably, her farewell message to Checo Pérez in late 2024 became a viral moment within the F1 community — reflecting both her professionalism and personal rapport with team members.
Personality, Social Media Presence, and Public Image
Twitter and Instagram
Alice maintains an active social media presence, reflecting her fast-paced lifestyle and love for Formula 1.
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Twitter (X): [@AliceHedworth] — 48.6K followers
Bio: “⚡️On a plane / in a pit lane. Born May 6.” -
Instagram: [@alicelucindamarie] — 87.8K followers
Bio: “⚡️ on a plane or in a pitlane.”
Her profiles are vibrant yet professional, offering glimpses into her travels, race weekends, and the world behind Red Bull’s communications team. Her consistent branding—both visually and textually—shows her mastery of personal and corporate storytelling.
Media Recognition
Alice Hedworth is often featured in F1-focused publications and fan communities, recognised for her composure and dedication. A memorable moment came during the 2025 Australian Grand Prix, when young driver Liam Lawson was praised for his gentlemanly gesture of holding an umbrella for her—a small yet viral instance that spotlighted her presence within the paddock.
Alice Hedworth’s Age and Personal Life
While Alice’s birthday is 6 May, she has not publicly disclosed her birth year, and hence, her exact age remains private. This discretion reflects her professional boundary between public visibility and personal privacy.
Similarly, no verified information is available regarding her partner or marital status. She maintains a low profile on personal matters, focusing her public communication on professional milestones and Formula 1 engagements.
Legacy and Influence in Motorsport Communications
Breaking Barriers in Formula 1
Formula 1 communications is traditionally male-dominated, but professionals like Alice Hedworth are changing that narrative. Her success at Oracle Red Bull Racing stands as an example of excellence, leadership, and innovation in sports media.
Her work extends beyond press releases—she helps shape global narratives, manage driver media relations, and ensure consistent, engaging brand communication. Alice embodies the bridge between technical achievement and public perception in Formula 1.
Inspiration to Young Professionals
Alice’s career is an inspiring roadmap for aspiring journalists and communicators who wish to enter sports media. From her early journalism days in local British networks to the international stage of Formula 1, her rise demonstrates that dedication, adaptability, and authenticity can lead to global success.
FAQs
1. Who is Alice Hedworth?
Alice Hedworth is the Senior Communications Manager at Oracle Red Bull Racing & Red Bull Technology, based in the United Kingdom. She oversees the team’s media strategy, press relations, and brand communications within the global Formula 1 environment.
2. What is Alice Hedworth’s role at Red Bull Racing?
At Oracle Red Bull Racing, Alice leads communication planning, media engagement, and press briefings for the team. She works closely with senior management, including team principal Christian Horner, and drivers like Max Verstappen and Sergio “Checo” Pérez.
3. How old is Alice Hedworth?
Alice Hedworth was born on May 6, but she has not disclosed her birth year publicly. Therefore, her exact age is not confirmed. She maintains professional privacy regarding personal details.
4. Is Alice Hedworth married or does she have a partner?
There is no verified public information about Alice Hedworth’s partner or relationship status. She keeps her personal life private and focuses her public presence on her professional achievements in Formula 1.
5. How long has Alice Hedworth been with Red Bull Racing?
Alice joined Red Bull Racing & Red Bull Technology in September 2021 as a Communications Manager. She was promoted to Senior Communications Manager in January 2024, marking over four years of service with the team to date.
Conclusion – The Voice of Red Bull Racing
Alice Hedworth has transformed from a journalist into one of the most influential communication professionals in Formula 1. Her career at Oracle Red Bull Racing showcases her talent for connecting people, managing narratives, and maintaining composure in one of the world’s most intense sporting environments.
With every race, every press briefing, and every story told from the pit lane, Alice Hedworth continues to prove that effective communication is just as vital to Formula 1 success as speed, precision, and engineering excellence.
