Autotron Rosmalen: A Complete Guide to the Netherlands’ Premier Event Venue

Autotron Rosmalen stands today as one of the most versatile and celebrated event venues in the Netherlands. Located in the scenic surroundings of ’s-Hertogenbosch, North Brabant, it is a destination known for its spacious indoor halls, extensive outdoor terrain, and a rich history that stretches back over five decades. Once designed as an automobile museum and theme park, Autotron Rosmalen has evolved into a modern, multifunctional hub where exhibitions, festivals, trade fairs, corporate gatherings, and sports events take place throughout the year. With thousands of annual visitors and a reputation for exceptional organisation, it continues to play a leading role in the Dutch events industry.

The Historic Origins of Autotron Rosmalen

The Foundation and Early Vision

Autotron Rosmalen originated from the vision of Max Lips, a Dutch industrialist and passionate car collector. His idea was to establish a dedicated automobile museum in the early 1970s, celebrating engineering heritage and innovation. In 1972, the Autotron museum officially opened its doors, showcasing an impressive collection of vintage and classic automobiles. This marked the beginning of the Autotron legacy, which would later expand far beyond a museum experience.

From Museum to Multifunctional Venue

As visitor numbers grew, so did expectations. The location gradually transformed, offering more attractions and experiences. With time, operations extended beyond static exhibitions to include interactive displays, themed attractions, and special automotive events. The Autotron theme park eventually closed in 2003, but this was not the end of its story. Instead, it marked a turning point.

Under the business leadership of the Lips family, particularly Dirk Lips, the Autotron estate transitioned into what we recognise today: a large-scale, flexible event venue capable of hosting gatherings of every size. This evolution laid the foundation for Autotron Rosmalen’s success in the events sector.

Autotron Rosmalen as a Modern Event Destination

Autotron Rosmalen Indoor Event Spaces

Autotron Rosmalen offers an impressive 16,000 square metres of indoor space, designed to accommodate exhibitions, trade fairs, corporate events, and music shows. The venue contains three major halls, supported by multiple conference and meeting rooms. These spaces are fully adaptable, making them ideal for both intimate gatherings and high-traffic public events.

Capacity and Functional Layout

With the ability to welcome up to 15,000 guests indoors, the venue is ideal for large expos, product launches, and industry conferences. Its modern amenities, generous layout, and professional facilities make it a popular choice for organisers seeking a dependable and well-equipped location.

Autotron Rosmalen Facility Features

• Spacious exhibition floors

• Professional staging and lighting capabilities

• Adaptable meeting and conference rooms

• Catering options for small and large groups

• Customer-oriented support and event management services

Autotron Rosmalen Outdoor Event Opportunities

Large-Scale Outdoor Events at Autotron Rosmalen

One of the most notable advantages of Autotron Rosmalen is its 45,000 square metres of outdoor grounds. This massive space allows for large-scale festivals, outdoor exhibitions, sports events, and entertainment gatherings. The natural green surroundings create an inviting atmosphere for both organisers and visitors.

Flexible Terrain for Multiple Event Types

The outdoor area is suitable for:

• Music festivals and concerts

• Sports tournaments, including tennis and motorsport-related events

• Seasonal fairs and open-air markets

• Community and cultural celebrations

High Visitor Capacity and Smooth Logistics

The outdoor venue can accommodate up to 30,000 attendees, supported by strategic entry and exit routes, professional event supervision, and accessible facilities. This combination of scale and organisation ensures that even the largest events run seamlessly.

Accessibility and Visitor Convenience

Getting to Autotron Rosmalen

Autotron Rosmalen is praised for its excellent location and accessibility. Situated close to major Dutch motorways, including the A59, A2, and A50, visitors can reach the venue easily from cities such as Eindhoven, Utrecht, Arnhem, and Breda. The venue also benefits from its own dedicated motorway exit, ensuring smooth traffic flow for large crowds.

Public Transport and Nearby Amenities

A nearby bus stop, only a short walk from the entrance, connects Autotron Rosmalen to ’s-Hertogenbosch central station. For international guests, Eindhoven Airport is roughly 30 minutes away, offering practical travel options for both visitors and exhibitors.

Parking and On-Site Facilities

Autotron Rosmalen has over 2,500 parking spaces, ensuring that even high-capacity events operate efficiently. Clear signage, helpful staff, and organised traffic control support a pleasant arrival experience.

Types of Events Hosted at Autotron Rosmalen

Popular Annual Events and Exhibitions

Autotron Rosmalen hosts a diverse calendar of events throughout the year. These include:

• Automotive shows and classic car exhibitions

• Lifestyle and interior design fairs

• Trade fairs and business expos

• Music festivals and entertainment events

• Collectors’ markets and hobby fairs

Automotive Heritage and Related Events

Although the original car museum no longer operates, the automotive spirit lives on. Events such as vintage car markets, oldtimer shows, and classic vehicle exhibitions continue to draw enthusiasts from across the country.

Corporate and Private Events

Companies frequently select Autotron Rosmalen for:

• Product launches

• Staff parties

• Conferences and seminars

• Workshops and trainings
  The venue’s versatility ensures a professional and comfortable atmosphere for all corporate needs.

Why Autotron Rosmalen Remains a Leading Venue

Autotron Rosmalen continues to thrive due to its combination of history, location, facilities, and adaptability. Its blend of indoor and outdoor capacity, professional management, and excellent accessibility creates a venue that can host almost any event, from small corporate functions to massive festivals. The heritage of the Lips family, who transformed the site into a landmark of Dutch event culture, adds further significance to its identity.

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Conclusion

Autotron Rosmalen is far more than a venue; it is a landmark shaped by history, innovation, and a deep connection to the Dutch events industry. With its extensive indoor halls, expansive outdoor grounds, exceptional accessibility, and the ability to host events of all scales, it remains a premier choice for organisers and visitors alike. Its story—from automobile museum to modern events centre—demonstrates its unique character, making Autotron Rosmalen a venue that continues to impress and evolve with every passing year.

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