Charlotte Davies – The Driving Force Behind Mercedes-AMG Petronas Formula One Team’s Communications Success
Who Is Charlotte Davies?
In the fast-paced and high-pressure world of Formula One, precision, timing, and communication are as critical off the track as they are on it. At the heart of Mercedes-AMG Petronas Formula One Team’s public presence stands Charlotte Davies, the team’s Communications Manager. Known for her calm professionalism and strategic media handling, Charlotte has become a recognised figure in the Formula One paddock—often seen coordinating press briefings and supporting star drivers such as Lewis Hamilton during global race weekends. Her steady rise within one of the world’s most successful motorsport organisations reflects hard work, adaptability, and passion for the sport.
Charlotte Davies – Career Overview
Early Foundations in Communication
Charlotte Davies’ story is one of steady progression through determination and competence. She completed her History degree at Cardiff University between 2015 and 2018, graduating with a 2:1 classification. Her university years were not just academic; she was actively involved in societies such as netball and demonstrated early leadership potential as Student Lead for the University’s Paris Trip, where she managed logistics, itineraries, and group communication for her peers.
Before venturing fully into motorsport, Charlotte honed her skills in marketing and communications through a series of internships and assistant roles. At NewLink Wales, she developed marketing plans, crafted press releases, and managed social media channels. Her short but insightful work experience with the Earl Mountbatten Hospice on the Isle of Wight further deepened her understanding of media relations, local radio advertising, and internal communications. These early experiences provided her with a strong grounding in public messaging, brand alignment, and event planning—skills that would later define her success in Formula One.
Breaking into Motorsport
From Cardiff Racing to the Motorsport Industry Association
Charlotte Davies’ first formal step into motorsport came in 2018 with Cardiff Racing, the university’s Formula Student team. There, she managed sponsorships, coordinated events, created sponsorship prospectuses, and handled team communications. Her ability to blend strategic thinking with enthusiasm for motorsport caught attention early on.
Following this, she gained professional exposure as a Project Assistant at the Motorsport Industry Association (MIA) in 2018. Working briefly with the MIA offered her valuable insight into the operational and promotional aspects of motorsport on a broader scale, establishing her reputation as a promising young professional in racing communications.
Charlotte Davies and Mercedes-AMG Petronas Formula One Team
A Journey of Growth and Dedication
Charlotte joined the Mercedes-AMG Petronas Formula One Team in October 2018 as a Communications Apprentice, marking the beginning of a remarkable ascent within one of Formula One’s most prestigious teams. Over the next several years, she advanced through four distinct roles:
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Communications Apprentice (Oct 2018 – Oct 2020)
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Communications Coordinator (Oct 2020 – Mar 2022)
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Communications Executive (Mar 2022 – Sep 2022)
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Communications Manager (Oct 2022 – Present)
This trajectory is a testament to both her professional growth and the trust Mercedes placed in her expertise. Over seven years, she transitioned from supporting communication logistics to overseeing and shaping the public voice of one of the most high-profile teams in global sport.
Responsibilities and Role within the Team
As Communications Manager, Charlotte Davies holds a pivotal role in ensuring that Mercedes’ image and messages are consistent, credible, and compelling. Her duties include:
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Media Liaison: Coordinating interviews, press briefings, and media appearances for drivers and team executives.
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Strategic Messaging: Managing the tone and alignment of all communications, both external and internal, ensuring Mercedes’ brand integrity is maintained.
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Crisis Management: Handling high-pressure situations—whether addressing post-race controversies or managing team announcements—with professionalism and discretion.
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Social Media Oversight: Collaborating with digital teams to ensure accurate and engaging representation across official platforms.
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Event Support: Managing communications during Grand Prix weekends, including driver media sessions and sponsor events.
Her ability to balance the intensity of race weekends with the diplomacy of media relations has made her indispensable within the Mercedes communications structure.
Public Presence and Recognition
Charlotte’s professionalism and frequent appearances alongside Lewis Hamilton during interviews and media sessions have made her a familiar face among fans. Many F1 enthusiasts first noticed her at races where she was often seen managing media interactions. While some social media speculation surfaced about her connection with Hamilton, it has been consistently clarified that her role is strictly professional, serving as part of Mercedes’ official communications team.
Her composed demeanour under the spotlight represents the modern Formula One communications ethos—efficient, informed, and understated. Publications such as GP Fans and other motorsport outlets have even profiled her as “the woman behind the pink phone,” symbolising her constant readiness to manage the dynamic communication environment of F1.
Charlotte Davies’ Professional Ethos
A Blend of Strategy and Authenticity
Charlotte Davies stands out not merely for her position but for how she embodies it. Her progression reflects a balance of strategic skill, empathy, and adaptability—traits crucial for navigating the fast-changing media landscape in Formula One. As the sport expands across continents and digital platforms, her approach ensures Mercedes maintains a voice that is both globally coherent and locally resonant.
Her background in history and communication gives her an analytical edge, while her practical experience brings precision and calm to every engagement. Colleagues often describe her as organised, forward-thinking, and unflappable under pressure—qualities that distinguish effective communications professionals from great ones.
Estimated Age and Personal Insights
Based on her academic timeline—completing her degree in 2018 and joining Mercedes immediately afterward—Charlotte Davies is estimated to be in her mid-to-late 20s (likely around 26 to 28 years old). There is no verified public information about her marital status or private life, as she maintains a professional and low-profile presence online, reflecting a preference for privacy over publicity.
The Future of Charlotte Davies in Motorsport
In an industry driven by innovation and competition, Charlotte Davies’ rise is both inspiring and instructive. Her journey underscores how communication—when executed with precision, consistency, and authenticity—can be a decisive factor in shaping a team’s public perception.
With Formula One evolving rapidly through digital storytelling, global sponsorships, and social engagement, professionals like Charlotte are crucial in ensuring that teams like Mercedes remain leaders not just on the track, but in the narrative of motorsport excellence.
Conclusion
Charlotte Davies represents a new generation of communications leaders in Formula One—smart, grounded, and strategically aware. Her journey from Cardiff University to the Mercedes-AMG Petronas Formula One Team illustrates how dedication, education, and clarity of purpose can lead to extraordinary success.
As she continues to drive the team’s communication strategy forward, Charlotte Davies stands as both a role model for aspiring professionals and a vital contributor to Mercedes’ ongoing dominance in Formula One’s ever-evolving world.
FAQs
1. Who is Charlotte Davies?
Charlotte Davies is the Communications Manager at the Mercedes-AMG Petronas Formula One Team in the United Kingdom. She oversees media relations, press coordination, and communication strategy for the team and its drivers, including Lewis Hamilton.
2. How long has Charlotte Davies worked for Mercedes?
She joined Mercedes-AMG Petronas F1 in October 2018 as a Communications Apprentice and has progressed through several roles. As of 2025, she has worked there for over seven years.
3. What is Charlotte Davies’s estimated age?
Based on her education and career timeline, Charlotte Davies is estimated to be in her mid- to late 20s, approximately 26 – 28 years old.
4. What is her educational background?
She graduated from Cardiff University with a BA in History (2:1) and previously attended Sir Thomas Picton School, completing A-levels in History, Biology, Religious Studies, and the Welsh Baccalaureate.
5. Is Charlotte Davies married or dating anyone?
There is no verified public information regarding Charlotte Davies’s marital or relationship status. She keeps her private life out of the public eye and focuses on her professional role at Mercedes.
