Justin Mountstephens: The Visionary Behind MSM Global and the Rise of Modern Sports Marketing
Who Is Justin Mountstephens?
Justin Mountstephens is a British entrepreneur, sports marketing executive, and wellness advocate who has built an impressive reputation as the President and CEO of MSM Global Group (Mountstephens Sports Marketing Limited). Known for his dynamic leadership, innovative partnerships, and commitment to health-driven business performance, Justin represents the new generation of corporate leaders who merge commercial excellence with personal wellbeing.
Justin Mountstephens Age
Born in September 1976, Justin is currently 49 years old. He resides in London, England, and his career spans more than two decades across media, technology, motorsport, and entertainment marketing. Through his agency MSM, he has established himself as a respected name in the global sports and entertainment sponsorship landscape.
Early Life and Education
Justin Mountstephens grew up in England and demonstrated an early interest in communication, leadership, and international business. He attended Horizon High School between 1990 and 1994, where he built the foundation for his academic and professional journey.
He later pursued higher education at the University of Essex, completing a Master of Business Administration (MBA) in International Business from 1994 to 1998. His MBA equipped him with the global mindset and strategic thinking that would later define his career in sales, partnerships, and leadership.
Justin’s educational background reflects a consistent focus on international markets, negotiation, and cross-sector collaboration — skills that have remained central to his success in both corporate and entrepreneurial roles.
Professional Journey: From Media to Motorsport and Beyond
Early Career in Media Sales
Justin began his career in the British media industry, where he held several commercial positions at some of the UK’s biggest publishing houses.
He worked at the Daily Mirror, Daily Mail, and Metro.co.uk, where he rose through the ranks as a Senior Sales Executive and later as a Client Sales Manager in automotive and technology sectors. These early years helped him develop deep expertise in client relations, advertising strategy, and brand storytelling — essential tools for the future entrepreneur.
By the early 2010s, Justin joined eBay UK, serving as Senior Vertical Sales Manager. There, he specialised in digital sales innovation and partnership growth, contributing to the platform’s expansion into lifestyle and technology-driven advertising.
Career at Williams Racing (Formula 1)
In 2015, Justin transitioned into one of the world’s most prestigious sports organisations: Williams Racing, the legendary Formula 1 team.
He initially served as Senior Commercial Manager before becoming Head of Commercial in 2018. During his nearly five-year tenure at Williams, Justin oversaw sponsorship strategies, brand collaborations, and high-value commercial negotiations with international clients.
His experience in Formula 1 was transformative — combining precision, performance, and global marketing. It provided the perfect foundation for launching his own enterprise in sports and entertainment sponsorship.
The Birth of MSM Global Group
In March 2020, Justin Mountstephens founded MSM Global Group, officially registered as Mountstephens Sports Marketing Limited, headquartered in Essex, England. He assumed the role of President and CEO, with a clear mission:
“To build the best brand partnerships in sport and entertainment, no matter the size — just the best.”
Vision and Operations
Under Justin’s leadership, MSM has evolved into a strategic agency that connects brands, sports leagues, entertainment venues, athletes, and influencers with commercial partners. The company focuses on aligning emotional engagement with measurable business outcomes.
MSM helps corporations integrate sports and entertainment more effectively into their marketing mix — nurturing partnerships that resonate deeply with audiences while delivering tangible commercial impact.
Its services include:
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Sponsorship and partnership strategy
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Brand alignment and activation
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Content creation and experiential marketing
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Naming rights and commercial consulting
Justin’s leadership style is entrepreneurial yet collaborative, driven by a belief that sport and entertainment have unparalleled power to inspire and connect people globally.
Leadership Philosophy and the Corporate Athlete Mindset
Beyond the boardroom, Justin Mountstephens champions the idea of the “Corporate Athlete.”
Through his personal platform, @corporateath1ete, he documents his journey to overcome corporate burnout and promote health-driven leadership. His philosophy blends mental resilience, physical training, and mindfulness as tools for sustainable success in high-pressure business environments.
He often shares motivational posts highlighting how fitness, consistency, and discipline can transform both professional performance and personal happiness. His followers — now in the thousands — see him as an example of balance between entrepreneurial ambition and holistic wellbeing.
Justin’s own transformation through fitness is evident: he frequently participates in endurance events such as marathons and HYROX competitions, demonstrating that age is no barrier to achieving peak performance. His motto encapsulates his mindset:
“Age is just a number — mine now comes with protein shakes and dodgy gym gear.”
Justin Mountstephens’ Age and Personal Life
According to official business records, Justin Mountstephens was born in September 1976, making him 49 years old in 2025. He lives in London and continues to lead MSM with a focus on innovation, partnerships, and team empowerment.
Outside of work, Justin is a dedicated father. MSM’s website notes his involvement in grassroots sports, where he serves as Vice-Chairman of a local football club and manages his son’s team, showcasing his commitment to youth development and community engagement.
Justin Mountstephens’ Partner and Relationship with Cherry Healey
In recent years, Justin Mountstephens’ personal life has attracted attention due to his relationship with Cherry Healey, the well-known BBC and Channel 5 television presenter.
Their relationship became public in 2024, when Justin shared a post on social media featuring Cherry during a joint run, captioned:
“Lovely run with this beautiful lady today ❤️♀️.”
The post received hundreds of supportive comments, describing them as a “gorgeous couple” and “perfect together.” Later, Justin referred to Cherry as his partner in another public post after they competed together at the HYROX UK event.
The couple shares common interests in wellbeing, health advocacy, and personal development, often reflecting similar values in their professional and personal pursuits.
While Justin has not publicly discussed details about his previous marriage or family life, his current partnership with Cherry Healey has been warmly received by colleagues and fans alike.
Justin Mountstephens’ Wife and Marital Status
There is no verified public record indicating that Justin Mountstephens is currently married. Publicly available information and his own posts refer to Cherry Healey as his partner, not his wife.
Previously, Justin may have been married, as suggested by brief mentions of co-parenting and family references on MSM’s site, but no confirmed details are available. Both he and Cherry have chosen to keep their private lives largely discreet, focusing public attention on their professional achievements and wellbeing initiatives.
Achievements and Influence
Under Justin’s direction, MSM has grown from a small consultancy into a recognised player in the sports and entertainment sponsorship industry. He has earned respect for his ability to merge creativity with strategy — delivering partnerships that not only build brands but also engage audiences authentically.
His reputation for integrity, energy, and forward-thinking has made him a sought-after speaker and collaborator in the field of sports marketing.
Justin Mountstephens Net Worth and Professional Impact
While Justin Mountstephens’ net worth is not publicly disclosed, his two-decade career in senior commercial roles — from leading Formula 1 partnerships to running his own agency — indicates significant professional success. His achievements suggest strong financial stability supported by a growing corporate portfolio through MSM Global.
More importantly, Justin’s true measure of wealth lies in his influence — as a mentor, leader, and advocate for combining business success with personal wellbeing.
Conclusion
Justin Mountstephens stands out as one of Britain’s most innovative and inspirational figures in modern sports and entertainment marketing. From his early media days to global motorsport leadership and entrepreneurial success, his journey embodies resilience, creativity, and reinvention.
At 49, Justin continues to redefine what it means to lead — championing balance, health, and authenticity in business. With MSM Global thriving under his direction and his partnership with Cherry Healey symbolising shared passion and purpose, Justin Mountstephens represents the future of conscious, high-performance leadership.
FAQs
1. How old is Justin Mountstephens?
Justin Mountstephens was born in September 1976, making him 49 years old as of 2025.
2. Who is Justin Mountstephens’ partner?
Justin Mountstephens’ current partner is Cherry Healey, the British television presenter known for Inside the Factory and 10 Years Younger in 10 Days.
3. Is Justin Mountstephens married?
There is no public record showing that Justin Mountstephens is married. He publicly refers to Cherry Healey as his partner, not his wife.
4. What does Justin Mountstephens do for a living?
He is the President and CEO of MSM Global Group, a London-based sports and entertainment marketing agency specialising in brand partnerships and sponsorship strategy.
5. What is Justin Mountstephens’ background?
Justin Mountstephens previously worked in senior commercial roles at Williams Racing F1, eBay UK, and major media outlets before founding MSM in 2020.
