Laura Crombie – The Inspiring Journey of QVC Presenter, Crufts Commentator and Content Director

Who Is Laura Crombie?

Laura Crombie is a well-known British presenter, content director, editor, and journalist celebrated for her versatility across media, lifestyle, and broadcasting. She has built an impressive career that bridges television presenting, home and lifestyle publishing, and pet commentary. Based in Worcestershire, she represents the modern blend of creativity, professionalism, and authenticity — admired both for her expertise and her relatable family-centred personality.

Laura Crombie QVC Presenter

Laura Crombie is one of the dynamic faces of QVC UK, where she hosts live broadcasts on QVC, QVC Style, and QVC Beauty. Since May 2023, she has charmed viewers with her warm presentation style and extensive knowledge of lifestyle products. Whether she’s introducing a new beauty line, showcasing home décor, or discussing practical solutions for everyday living, her authenticity and professionalism stand out.

Her role involves connecting with diverse audiences across television, Freeview, online platforms, and the QVC app. Laura’s QVC work reflects her natural ability to engage viewers, making her a familiar and trusted presence in British homes.

Laura Crombie Crufts Commentator

Outside of home and lifestyle media, Laura Crombie is equally recognised for her passion for animals. As a Crufts commentator since 2020, she contributes expert analysis to Channel 4’s national coverage of the world-famous dog show. Working with Sunset+Vine, she brings warmth, insight, and enthusiasm to the event, narrating the excitement of the judging and celebrating the unique bond between dogs and their owners.

Laura has shown dogs since she was eleven years old and is an approved Championship judge of Irish Setters. Her lifelong dedication to dogs has shaped her public persona as both a media professional and a genuine animal lover. Her regular involvement with Crufts and pet charities such as Woodgreen Pets Charity reinforces her reputation as an advocate for animal welfare.

Laura Crombie at Future plc – Content Director

Alongside her presenting career, Laura Crombie serves as a Content Director at Future plc, one of the UK’s leading media companies. She oversees several flagship lifestyle and home-interest brands, including Ideal Home, Country Homes & Interiors, 25 Beautiful Homes, Period Living, Homebuilding & Renovating, Livingetc, and Gardeningetc.

Her responsibilities include managing SEO, digital growth, website development, video strategy, e-commerce initiatives, and content creation. Laura is also part of the Future Leadership Team, helping to guide editorial direction and train new staff members.

Her earlier work as Brand Development Editor at Future led to the creation of The Real Homes Show, an innovative online home-improvement programme that grew YouTube subscribers by almost fifty per cent within three months. This success highlighted Laura’s ability to combine editorial insight with digital storytelling — a hallmark of her career.

Laura Crombie Real Homes and Editorial Career

Before her current leadership role, Laura Crombie was Editor of Real Homes magazine and realhomes.co.uk, managing a team of editors and freelancers. Her vision helped transform Real Homes into one of the UK’s most influential platforms for renovation and design enthusiasts.

Earlier still, she worked as a Content Editor at Centaur Media, producing digital and print content for Homebuilding & Renovating and Period Living. At TUI Travel PLC, Laura served as Editorial Manager, overseeing written content for Europe’s largest travel company and transforming its editorial strategy from print-first to digital-first.

Her earlier career included journalism roles with The Journal, Express & Star, and Local World Media, where she honed her storytelling, editing, and communication skills. These years of reporting laid the foundation for her versatile career across multiple media formats.

Laura Crombie Age and Early Life

As of 2025, Laura Crombie is approximately 39 years old. She was born around 1985–1986, according to a 2020 interview that described her as 34 at the time.

She studied Geography at the University of Birmingham, graduating with First-Class Honours in 2007. Before university, she attended Haybridge High School in Hagley, Worcestershire — the same region she still calls home today. Her academic background reflects her analytical approach to storytelling and her appreciation for detail, traits that shine through in both her broadcasting and writing.

Laura Crombie Husband and Family

Laura is married to Rian Crombie, a pilot. The couple live in Worcestershire with their two daughters. Laura’s family life is often reflected in her social-media presence, where she shares moments from home renovation projects, family travel, and everyday parenting adventures.

Rian frequently features indirectly in her posts — whether helping with DIY tasks or travelling with their children. Their partnership represents a supportive and down-to-earth family dynamic, balancing demanding careers with a love for home life.

Laura Crombie Daughters

Laura is a proud mother of two daughters — Sophie and Amelia Grace Crombie. Her younger daughter, Amelia Grace, was born in February 2022, a moment Laura described in a heartfelt Instagram post introducing her “rainbow baby.” The family’s older daughter, Sophie, is a bright and creative child who often appears in Laura’s family-oriented posts, whether helping decorate for Halloween or enjoying Disney adventures.

Her social media radiates genuine family warmth, offering a glimpse into a balanced life that combines professional success with motherhood. Laura’s relatable “mum next door” personality endears her to followers who admire her ability to manage career, creativity, and parenting.

Home Renovation and Lifestyle Influence

A self-described renovator and DIY enthusiast, Laura Crombie often documents her ongoing home-improvement projects. Her audience enjoys following her transformation of a Worcestershire home, where she blends traditional charm with modern functionality.

From practical renovation hacks to design inspiration, her approach embodies accessible, family-friendly interior styling. Her posts under hashtags like #renovationlife, #renovatingourhome, and #retrobathroom inspire followers who see her as both an expert and a relatable homeowner learning through experience.

Social Media Presence

Laura Crombie’s social-media accounts reflect the range of her career:

• Instagram (@lauraccrombie) — A digital creator profile combining family, DIY, charity work, and brand collaborations. With over 15,000 followers, her posts feature home décor, pets, lifestyle partnerships, and parenting insights.

• Twitter/X (@Laura_Crombie) — Professional updates on QVC, Crufts, home trends, and journalism.

• LinkedIn — Professional record of her editorial and content-strategy experience with Future plc.

Her online persona remains approachable, humorous, and sincere, making her a trusted voice in British lifestyle media.

Laura Crombie’s Charity Work

Laura frequently partners with charities supporting animal welfare. In collaboration with Skechers UK and Woodgreen Pets Charity, she has helped raise over £300,000 for animals in need. Her genuine affection for dogs — especially her Irish Setters — underpins her charitable work and on-screen credibility as a Crufts commentator.

Recognition and Professional Reputation

Over nearly two decades, Laura Crombie has become recognised for her:

• Expertise in digital content strategy and SEO.

• Charismatic and authentic TV presentation style.

• Thoughtful leadership within Future plc’s home and lifestyle brands.

• Consistent advocacy for ethical storytelling, pet welfare, and practical home design.

Her ability to juggle multiple professional roles while remaining relatable to everyday audiences has made her one of the most respected voices in the UK home and lifestyle sector.

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Conclusion

Laura Crombie exemplifies the modern British media professional — a QVC presenter, Crufts commentator, and content director who blends creativity with authenticity. Her journey from journalism to broadcasting, from DIY renovator to digital leader, illustrates a career built on passion, expertise, and perseverance.

As a wife, mother, and professional, Laura continues to inspire audiences by showing that success is not about perfection but about purpose, balance, and staying true to one’s passions.

Her work across television, digital platforms, and home-interest media ensures that Laura Crombie remains a trusted and admired figure — a voice of warmth, professionalism, and relatable brilliance in British lifestyle broadcasting.

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