Laura Mallows: The Inspiring Founder Behind Mallows Beauty
In the modern beauty industry, few stories are as inspiring as that of Laura Mallows, the founder of Mallows Beauty. From creating skincare products on her dining table to running a multi-million-pound business with an international presence, Laura’s journey is one of resilience, determination, and vision. Her brand has become synonymous with body positivity, self-love, and authenticity, breaking away from the unrealistic ideals often promoted by traditional beauty companies.
This article explores Laura Mallows’ life, her business journey, the philosophy behind Mallows Beauty, and how she turned her personal struggles into a thriving empire that empowers thousands across the globe.
Early Life and Education of Laura Mallows
Childhood and Passion for Fashion
Laura Mallows grew up in Cowbridge, South Wales. From a young age, she developed a strong passion for creativity, fashion, and design. These early interests shaped her academic and professional journey, eventually leading her towards the fashion and beauty industries.
Academic Achievements
Laura pursued her education at Bath Spa University, where she graduated with a BA (Hons) in Fashion Design. Her final collection, “Banned Obsolescence,” received widespread recognition and was featured on the Vogue Italia Instagram as well as the Graduate Fashion Week website. She was praised for her creative use of waste denim and sustainability themes.
Before her degree, she also studied at Cardiff Metropolitan University and attended Cowbridge Comprehensive School, where she excelled in subjects such as History, Art, and English Literature.
Career Before Mallows Beauty
Building Experience in Fashion
Before launching her own brand, Laura Mallows worked in several prestigious fashion companies. She held positions at Jane Norman, All Saints, Topshop, Peacocks, and The Dune Group. Over the years, she progressed from sales assistant to design assistant, and later into buying roles.
Life in London and Mental Health Struggles
Working in the fashion industry in London exposed Laura to the intense pressures of beauty and perfection. While she learned about product development and consumer buying patterns, she also faced immense personal struggles. She suffered from anxiety, acne, and body image issues, eventually experiencing a breakdown. These personal challenges later became the foundation for her business vision — a company that embraced real skin, real bodies, and real people.
The Birth of Mallows Beauty
From Dining Table to Global Stage
In 2020, during a difficult period of self-reflection, Laura began experimenting with skincare products from her dining room table in Llantrisant. What started as a personal project quickly grew into a business idea. She wanted to create skincare that was kind, effective, and honest — skincare that empowered people to love themselves rather than feel pressured by unrealistic ideals.
Her first products launched in August 2020 and quickly attracted attention from major retailers such as Harrods and Skinny Dip. Within months, Mallows Beauty was stocked in major high street chains.
Philosophy of Mallows Beauty
The brand’s philosophy is simple yet powerful:
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Real skin, real bodies, real results
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Body positivity and mental wellbeing
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No filters, no lies
Every product comes with an empowering message, reminding customers: “I am enough. I am beautiful. I am confident.”
Growth and Success of Mallows Beauty
Expansion into Major Retailers
Mallows Beauty quickly established itself as a major player in the beauty industry. Its products are now sold in Superdrug, Sephora, Urban Outfitters, Oliver Bonas, River Island, and Harrods. The company also has its own store at St David’s shopping centre in Cardiff and exports globally to the USA, Australia, and Europe.
Social Media Power
Laura has mastered the power of TikTok and Instagram to grow her brand. With hundreds of thousands of followers, her relatable and authentic content has turned her into a social media powerhouse. Remarkably, she has revealed that a single TikTok post can earn as much as £30,000, demonstrating the immense commercial influence of her digital presence.
Revenue and Business Growth
By 2023, Mallows Beauty was forecast to generate £2.3 million in revenue, and by 2024 that number had jumped closer to £6 million. Reports in 2025 suggest the company is now worth over £11 million in turnover, with continued growth expected.
Laura Mallows’ Personal Life
Relationship with Ronnie Bourne
Laura’s fiancé, Ronnie Bourne, has been a crucial part of her journey. Initially working outside the business, Ronnie later quit his job to join Mallows Beauty full-time. He believed in Laura’s vision even before the company was launched and has supported her through every challenge. Together, they now co-manage the growing enterprise, sharing both professional responsibilities and family life.
Becoming a Mother
In 2021, Laura became a mother to her daughter, Arabelle. Despite the demands of running a fast-growing company, she returned to work just three weeks after giving birth. Balancing business and motherhood has been challenging, but Laura has been candid about the difficulties and triumphs of this experience.
Her ability to run board meetings with Arabelle by her side is a testament to her resilience and determination. Arabelle has even become part of Laura’s public journey, often making appearances in social media posts and interviews, showing the real side of balancing entrepreneurship with parenthood.
A Supportive Family
Laura comes from a close-knit family who have played an important role in her success. Her father, Andy Mallows, is an entrepreneur in the beverages industry and has often expressed his pride in his daughter’s achievements. When Laura appeared on GMTV, Andy shared how he watched the broadcast with Arabelle, who jumped around with excitement at seeing her mother on live television. His heartfelt post reflected the deep pride and admiration the family holds for Laura, describing her as someone who has faced challenges but continues to stand tall.
Other family members, including Rhys Mallows and Abby Mallows, are also part of this entrepreneurial and supportive family network. Collectively, the Mallows family embodies resilience, creativity, and encouragement — values that clearly shine through Laura’s brand and personal ethos.
Unique Selling Points of Mallows Beauty
Skincare with a Message
What sets Mallows Beauty apart is not just the effectiveness of its skincare products but the emotional connection it creates with customers. The packaging contains affirmations and advice on mental wellbeing, skincare, and self-care, making the products more than just cosmetics.
Commitment to Mental Health
The brand donates 5% of its profits to mental health charities, reinforcing its commitment to wellbeing and social responsibility.
Vegan and Dermatologically Tested
All products are vegetarian, vegan-friendly, dermatologically tested, and made in the UK. This ethical stance aligns with consumer demand for cruelty-free and sustainable beauty products.
Challenges Faced by Laura Mallows
Like any entrepreneur, Laura has faced significant obstacles. From funding the initial stock with help from her parents to balancing motherhood with business pressures, her journey has been far from easy. She has been open about the challenges of anxiety, body image struggles, and imposter syndrome. However, her authenticity has only strengthened the loyalty of her customer base.
The Future of Mallows Beauty
Laura Mallows has set her sights high. With current turnover already in the multi-million range, she aims to expand further across the UK and internationally. Plans include:
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Pop-up stores in different UK cities
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Expanding distribution warehouses in Wales
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Increasing exports to the USA and other global markets
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Growing her social media community of empowered, self-loving customers
Her ultimate goal is to position Mallows Beauty as a global leader in body-positive, honest skincare.
Lessons from Laura Mallows’ Journey
Resilience
Laura’s story highlights the importance of resilience. From battling acne and anxiety to launching a business in a highly competitive market, she has never let setbacks define her.
Authenticity
Mallows Beauty thrives because of its honesty. Unlike many beauty brands that sell unattainable ideals, Mallows Beauty connects with people by embracing imperfection.
Innovation
By combining social media marketing with a strong product offering, Laura has created a brand that resonates with the digital generation. Her ability to leverage TikTok for both community building and sales has been revolutionary.
Conclusion
Laura Mallows is more than just the founder of Mallows Beauty; she is a role model for aspiring entrepreneurs, young women, and anyone battling personal struggles. Her journey from a dining table start-up to an international beauty brand shows what is possible with passion, hard work, and vision.
By combining business acumen with authenticity and a genuine desire to help others, Laura has created a company that not only sells products but also spreads positivity, confidence, and hope.
As Mallows Beauty continues to grow, Laura Mallows remains the face of a movement that proves real beauty is about being yourself. With her drive and vision, the future of Mallows Beauty looks brighter than ever.
