Maddie Borge: The Rising London-Based Social Media Creator, Entrepreneur, and Founder of Pastael
In the rapidly expanding world of digital creators, few stand out with as much charm, professionalism, and authenticity as Maddie Borge. Known across Instagram, YouTube, and TikTok for her aesthetically pleasing travel and lifestyle content, Maddie has built a powerful brand rooted in creativity, storytelling, and business acumen. As the founder of the travel-accessories company Pastael and a former First-Class graduate from King’s College London, she is a shining example of a modern digital entrepreneur who has successfully blended content creation with product innovation.
Who Is Maddie Borge?
Maddie Borge—also known online as Macerly—is a Norwegian-born, London-based lifestyle and travel content creator. With hundreds of thousands of followers on Instagram and a strong presence on TikTok and YouTube, Maddie has positioned herself as a leading voice in feminine lifestyle content, small-space living, aesthetic travel, wellness, and modern femininity.
Her warm personality, visually pleasing editing style, and keen eye for design have made her content instantly recognisable. Beyond her creator career, she is also the founder of Pastael, a travel-accessories brand offering high-quality packing cubes and organisational products for travellers worldwide.
Maddie Borge Age: How Old Is She?
One of the most widely searched questions online is: How old is Maddie Borge?
Maddie recently celebrated her 25th birthday in October 2025. She shared a birthday vlog with her followers, confirming her age publicly. As a young creator and entrepreneur in her mid-twenties, she represents the new generation of business-minded women building careers through creativity and digital storytelling.
Where Is Maddie Borge From?
Although she is now based in London, Maddie was originally raised in Norway. Her background, education, and early life in Scandinavia influence her content aesthetic, which often features soft pastels, clean spaces, calm lifestyle routines, and minimalist design—qualities commonly associated with Scandinavian culture.
Her move to London marked a significant transition in her creative and professional journey. The city not only became her home but also the backdrop of much of her content, from daily vlogs to fashion, travel, and entrepreneurial updates.
Maddie Borge Education
A defining aspect of Maddie’s professional credibility is her strong academic background. She completed her Bachelor of Science in Business Management from King’s College London, graduating with First Class Honours. During her studies, she excelled in modules such as Digital Marketing, Consumer Behaviour, and Qualitative Organisational Research.
Her educational achievements reflect her intelligence, discipline, and business-oriented mindset—qualities that play a major role in her career today.
Following her undergraduate degree, Maddie further enhanced her skill set by earning a Branding and Identity diploma from the University of the Arts London. This programme helped refine her design sense and strategic thinking, making her even more capable of building a personal brand and launching her own product line.
Maddie Borge Career Journey: From Creator to Founder
Social Media Content Creator – The Beginning of Maddie Borge’s Digital Success
Maddie’s content creation journey began in 2016, long before she officially entered the professional world. Over the years, she carved out a niche in travel, lifestyle, and London-based content.
Her social media accounts, particularly Instagram (@maddieborge), showcase her daily life as a “20-something girly in London”, which has become her signature phrase. With more than 392,000 Instagram followers, a dedicated YouTube audience, and active engagement across platforms, Maddie has built a loyal community that values her gentle, relatable approach to storytelling.
She regularly produces vlogs, organisation videos, travel guides, fashion reels, and wellness-centred content. Maddie’s followers admire her consistency, creativity, and ability to stay authentic rather than chasing trends. Her editing style—soft, minimalistic, and feminine—has become a recognizable brand in itself.
Founder of Pastael – Maddie Borge’s Entrepreneurial Rise
One of Maddie’s greatest achievements is launching Pastael, her own travel-accessories company, in April 2025. What began as an idea influenced by her love for travel and organisation turned into a full-scale business offering stylish packing cubes and travel essentials.
Her brand focuses on combining functionality with soft, aesthetic pastel colours—elements that reflect Maddie’s personal style. Pastael aims to “bring the fun back to packing,” a mission that resonates with travellers who value both beauty and practicality.
Maddie oversees the brand’s creative direction, product development, visual identity, and marketing, making Pastael an authentic extension of her personal brand. This entrepreneurial step solidifies her position not just as a creator, but as a modern businesswoman.
Maddie Borge Partner: Who Is She Dating?
Many followers are curious about Maddie Borge’s partner, and while she keeps her relationship relatively private, she has openly shared glimpses of her personal life. Maddie has mentioned and shown her boyfriend in multiple posts and vlogs over the years.
Her earlier posts reveal that her partner’s name is Théo Kvandal Sevestre, whom she described affectionately in birthday posts. More recent content simply refers to him as “my boyfriend”, showing that she chooses to protect certain aspects of her relationship while still sharing her happiness with viewers.
Is Maddie Borge Married?
As of now, Maddie Borge is not married. She refers to her partner as her boyfriend, not her husband, and there is no public information indicating marriage.
Maddie Borge Net Worth
There is no official public statement about Maddie’s net worth, and like most creators, she maintains privacy about her finances. However, based on her social media presence, brand partnerships, YouTube revenue, TikTok reach, Instagram growth, and her entrepreneurial ventures, it is reasonable to estimate that:
Maddie Borge’s net worth is likely in the mid-six-figure range.
Creators with her follower base typically earn income through:
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Sponsored content
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YouTube monetisation
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Affiliate marketing
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Brand collaborations
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Product sales (via Pastael)
This diversified income places her among the more financially successful lifestyle creators in her age group.
Why Is Maddie Borge So Popular?
Authenticity and Relatability
Maddie’s gentle, feminine, and nuanced approach to content helps her stand out. She does not rely on shock value or viral gimmicks; instead, she shares real moments from her life.
Strong Branding and Aesthetic
Her Scandinavian-inspired minimalistic, pastel-themed visuals align perfectly with her brand Pastael.
Educational and Inspirational Content
From organisation tips to small-space living solutions, Maddie offers value beyond entertainment.
Conclusion: The Ever-Growing Influence of Maddie Borge
Maddie Borge represents the modern multi-hyphenate woman—creator, entrepreneur, storyteller, and business graduate. Her journey from a Norwegian student to a London-based content creator and brand founder exemplifies ambition, creativity, and authenticity.
With her growing brand Pastael, her flourishing creator career, and her strong personal values, Maddie continues to build a meaningful presence online. She inspires thousands through her calm aesthetic, relatable personality, and dedication to quality content.
As she continues to evolve, there is no doubt that Maddie Borge will remain an influential figure in the world of travel, lifestyle, and digital entrepreneurship for years to come.
FAQs
1. Who is Maddie Borge?
Maddie Borge is a Norwegian-born, London-based social-media content creator and entrepreneur. She is best known for her travel and lifestyle videos and for founding the travel-accessories brand Pastael.
2. How old is Maddie Borge?
Maddie Borge is 25 years old. She celebrated her 25th birthday in October 2025, as shown in her “25th birthday vlog” shared on social media.
3. Who is Maddie Borge’s partner or husband?
Maddie Borge is in a relationship with her long-time boyfriend Theo, whom she occasionally features in her vlogs and Instagram posts. She is not married.
4. What is Maddie Borge’s education?
She holds a First-Class Honours BSc in Business Management from King’s College London and a Branding and Identity diploma from the University of the Arts London.
5. What is Maddie Borge’s net worth and income source?
While her exact net worth is undisclosed, estimates place it in the mid-six-figure range. Her income comes from social-media brand collaborations, YouTube revenue, and sales from her company Pastael.
