Modella Capital: The Boutique Investment Firm Redefining Retail and Consumer Investment

In today’s fast-changing economic landscape, boutique investment firms are carving out a significant space in private equity and debt financing. Among these, Modella Capital stands out as a specialist retail and consumer investment boutique that has quickly become a recognised name in the financial services industry. With a dedicated team, a flexible investment approach, and a growing portfolio of successful acquisitions, Modella Capital has established itself as a powerful player in the retail and consumer markets across the UK and Western Europe.

This article explores the origins, values, structure, and expertise of Modella Capital. We will take a detailed look at its website, headquarters, founding history, specialties, and the highly experienced team driving its success.

The Website of Modella Capital

The official website of Modella Capital can be accessed at https://www.modellacapital.com. It offers an elegant yet straightforward digital presence, reflecting the firm’s philosophy of independence, reliability, and clear communication.

Visitors to the site can navigate through several sections, including:

• Home: An overview of the company’s mission and vision.

• Investment Criteria: Details on the type of businesses Modella Capital partners with, including turnover ranges, sectors, and geographies.

• Portfolio: A showcase of recent investments in retail and consumer companies.

• Our Team: Profiles of the leadership and advisory group behind the firm.

• Contact: Location details, including the firm’s current headquarters.

The website highlights the boutique’s focus on retail and consumer brands, as well as its ability to provide capital structures ranging from equity to debt.

Headquarters and Locations

One of the most notable aspects of Modella Capital’s short history is its movement of headquarters. Initially, the registered office was situated at 184–186 Regent Street, London, W1B 5TW, a prestigious address in the heart of the city. However, as the firm expanded and formalised its operations, it relocated to its current headquarters at Fourth Floor, 7 Cavendish Place, London, W1G 0QD.

This move signifies a step forward in its growth trajectory, placing the firm among other leading investment and advisory businesses in London’s financial district. The location is strategic, providing access to networks of retail companies, investors, and advisory services across the UK and Europe.

The Founding of Modella Capital

Modella Capital Limited was incorporated on 19 August 2022. Interestingly, the firm was originally named Tailer Debtco Limited before rebranding to Modella Capital in July 2023. The name change reflected a shift in vision, aligning the company more closely with its specialisation in retail and consumer investments.

Within just a few years, Modella Capital has already made a mark by engaging in high-profile acquisitions and restructuring deals. Its model is built on agility, independence, and deep sector expertise—qualities often lacking in larger, less specialised financial institutions.

Specialties of Modella Capital

Investment Focus

At its core, Modella Capital is a retail and consumer investment specialist. Unlike generalist private equity houses, its expertise lies in understanding the dynamics of the consumer market, brand value, and operational strategies that define success in the retail sector.

Turnover Range

The firm typically invests in companies with turnovers ranging from £10 million to £1 billion, ensuring flexibility to support both mid-sized and large businesses.

Investment Structures

Modella Capital offers equity and debt financing, allowing management teams to pursue:

• Buyouts and buy-ins

• Growth capital injections

• Restructuring and turnaround projects

• Non-core acquisitions

• Acquisitions out of administration

Geographic Scope

The investment focus is primarily within the UK and Western Europe, markets where the team has strong operational and advisory experience.

Independence and Reliability

One of Modella Capital’s standout features is that it invests its own balance sheet capital. This independence allows the firm to be more flexible, pragmatic, and quicker in decision-making compared to traditional private equity funds.

The Portfolio of Modella Capital

Modella Capital’s portfolio is steadily growing, with investments spanning well-known retail names. Some of its most notable acquisitions and transactions include:

• Hobbycraft (2024): A leading UK arts and crafts retailer.

• The Original Factory Shop (2025): A discount department store chain.

• TG Jones (2025): Formerly WHSmith’s high-street division.

• Crafter’s Companion (2025): A prominent craft and design brand.

• Ted Baker (NODL Limited, 2023): Provided capital support during its financial difficulties.

These transactions illustrate Modella Capital’s confidence in consumer-facing businesses and its ability to unlock value in both growth and distressed scenarios.

The Team Behind Modella Capital

The backbone of Modella Capital is its experienced leadership team, bringing together expertise in restructuring, M&A, investment, law, and retail operations.

Executive Leadership

• Joseph Price (Managing Director): With a background at Kroll and AlixPartners, Joseph Price is ACA and CFA qualified, with extensive experience advising small-cap and multinational retail clients.

• Steve Curtis (Chairman): With over 40 years in retail, Curtis has led transactions at Jigsaw, Paperchase, and Tie Rack, among others.

Advisors and Directors

• Jamie Constable (Investment Advisor): Founder of Rcapital, known for award-winning investment in distressed assets.

• Alex John (Investment Advisor): Former Arrowpoint Advisory Partner with 70+ M&A deals.

• Euan Phillips (Investment Director): Previously at Aurelius and Hilco, specialising in retail private equity.

• Henry Don (Legal Director): A solicitor with 10 years of private equity and M&A experience.

• Charlie Martindale (Property Director): Former CBRE professional with £350m+ real estate deals.

Managers and Associates

• Jamie Cairns (Investment Manager): Background in restructuring and M&A at Kroll.

• Tara Wessely (Investment Manager): Former Moore Kingston Smith restructuring specialist.

• Joel Bullivant (Associate): Chartered Accountant with retail-focused assurance experience.

• Eoin Larmer (Analyst): Former EY and PwC, specialising in audit and capital markets.

Operating Partners and Support

• James Warburton (Operating Partner): Technology and digital transformation expert.

• Dave Camm (Operating Partner): Strategic change and transformation specialist.

• Lucy Wells (Events & Office Manager): Responsible for events, operations, and administration.

Together, this team provides a blend of financial acumen, operational knowledge, and retail experience, enabling Modella Capital to deliver long-term sustainable growth for its portfolio companies.

Why Modella Capital Stands Out

A Boutique with a Clear Vision

Unlike large, generalist investment firms, Modella Capital has a laser focus on retail and consumer businesses. This allows them to anticipate sector trends, navigate challenges, and identify opportunities that others may overlook.

Flexible and Independent

The firm invests its own capital, avoiding the rigid timelines of typical private equity funds. This independence makes them more entrepreneurial and collaborative with management teams.

Experienced Professionals

The team’s decades of combined experience across retail, M&A, restructuring, and private equity give them a unique edge in identifying opportunities and steering businesses through change.

Conclusion

Since its founding in 2022, Modella Capital has grown into a trusted name in retail and consumer investment. With its boutique structure, flexible approach, and highly skilled team, it is well-positioned to expand further across the UK and Europe.

The firm’s journey, from its origins on Regent Street to its current headquarters at Cavendish Place, demonstrates its commitment to growth and adaptability. Its expanding portfolio, coupled with deep sector expertise, cements Modella Capital’s reputation as a reliable partner for businesses seeking capital, turnaround expertise, or strategic growth.

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