Samantha Faiers – From Reality TV Star to Successful Entrepreneur and Family Icon
Who is Samantha Faiers?
Samantha Elizabeth Faiers, widely known as Sam Faiers, is a prominent English television personality, entrepreneur, author, and social media influencer. Born on 31 December 1990 in Brentwood, Essex, United Kingdom, she rose to fame as one of the original cast members of the hit ITV2 reality series The Only Way Is Essex (TOWIE). Over the years, Samantha has evolved from a reality TV star into a highly respected businesswoman, balancing fame, family, and entrepreneurship with remarkable success.
Today, Samantha Faiers is not only recognised for her television career but also for her growing business empire, including her wellness brand Revive Collagen, her children’s brand Knightley’s Adventures, and her luxury bedding collection.
Early Life and Rise to Fame
Samantha grew up in Brentwood, Essex, alongside her sister Billie Faiers. Both sisters later became household names through TOWIE, which launched in 2010. Her parents, Suzanne Wells and Lee Faiers, were supportive of her career path, and her natural charisma quickly made her one of the most recognisable faces in British reality television.
From 2010 to 2014, Samantha starred in The Only Way Is Essex, showcasing her outgoing personality, fashion sense, and business flair. Her popularity led her to participate in the thirteenth series of Celebrity Big Brother in 2014, where she reached the final stages of the competition. This exposure helped her transition from television to broader business ventures.
Samantha Faiers’ Age and Family Life
So, how old is Samantha Faiers?
As of 2025, she is 34 years old.
Samantha’s personal life is a cornerstone of her public image. She has been in a long-term relationship with Paul Knightley since 2014. Although they are not officially married, the couple have built a strong family unit together, often appearing publicly and on her TV shows.
Samantha Faiers’ Husband and Relationship
While many refer to Paul as her husband, the couple have not yet tied the knot. Samantha has shared in interviews that marriage is not an immediate priority, as the pair are fully focused on their family and businesses. Their bond remains one of mutual respect and shared goals.
Samantha Faiers’ Children
Samantha and Paul share three children:
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Paul Tony Knightley, born in December 2015
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Rosie Elizabeth Knightley, born in November 2017
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Edward Knightley, born in May 2022
Her family life has become a major part of her public persona, inspiring many of her entrepreneurial ventures, particularly those aimed at parents and children.
Television Career and The Mummy Diaries
After leaving The Only Way Is Essex in 2014, Samantha launched her own spin-off documentary series, Sam Faiers: The Baby Diaries, in 2015. The show followed her journey into motherhood and was an instant hit with viewers.
Due to its success, ITV commissioned a full reality series titled Sam & Billie: The Mummy Diaries, which ran from 2016 to 2021. The show chronicled the everyday lives of Samantha and her sister Billie as they navigated motherhood, business, and fame. It became one of ITVBe’s most popular series, cementing the sisters’ status as beloved family icons.
In 2023, Samantha returned to ITV2 screens with Sam & Billie: Sister Act, continuing to share her family’s adventures while celebrating her strong bond with Billie.
Samantha Faiers: The Entrepreneur
Samantha Faiers Collagen – Revive Collagen
In August 2020, Samantha co-founded Revive Collagen, a premium ingestible collagen brand based in Cobham, England. The idea was born from her personal experience with hormonal acne after the birth of her second child.
After spending large sums on ineffective skincare products, she discovered ingestible collagen and noticed dramatic improvements in her skin, hair, and nails. Recognising a gap in the market for high-quality collagen supplements, she partnered with her business associate John Bailey to create Revive Collagen — a ready-to-drink collagen formula free from dairy, soy, gluten, artificial flavours, and added sugar.
Revive Collagen products are manufactured in the UK and sold in over 1,900 stores, including Boots, Harrods, and Holland & Barrett. It is now recognised as one of Europe’s fastest-growing collagen brands. Samantha’s leadership in this venture has positioned her as a powerful figure in the UK wellness and beauty industry.
Knightley’s Adventures – Children’s Bath and Body Range
In 2021, Samantha launched her children’s bath and body brand Knightley’s Adventures, named after her son. The brand, exclusively available at Tesco, quickly became one of the retailer’s most successful celebrity brand partnerships.
The colourful collection features fun designs inspired by safari animals and educational facts printed on the packaging. Within weeks of launch, Knightley’s Adventures outperformed several established children’s bath-care brands in sales, demonstrating Samantha’s ability to connect authentically with parents through creativity and trust.
Samantha Faiers Bedding Collection
In addition to wellness and children’s products, Samantha expanded into home décor with her Samantha Faiers Bedding line. The range includes stylish duvet covers, pillowcases, and home accessories, sold through leading retailers such as Next and Wayfair.
Each collection reflects Samantha’s elegant taste and focus on comfort and quality. The bedding designs feature soft tones, high-quality fabrics, and chic patterns that appeal to modern British households. Her bedding range complements her lifestyle brand perfectly, representing luxury and family living.
Other Ventures
Samantha also launched her debut fragrance “La Bella” in 2014, which became the number one best-selling celebrity perfume in the UK, outselling global stars like Britney Spears and One Direction. The perfume went on to generate millions in sales, solidifying Samantha’s reputation as a successful brand creator.
Samantha Faiers Net Worth
As of 2025, Samantha Faiers’ net worth is estimated at approximately £9 million.
Her wealth has been accumulated through:
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Television appearances and reality series
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Endorsements and brand collaborations
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Ownership of Revive Collagen and Knightley’s Adventures
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Sales of her perfume and home products
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Her strong social media influence with over 2.5 million Instagram followers
Her financial success reflects her ability to diversify her brand from entertainment into sustainable business ventures — a rare achievement among reality TV alumni.
Samantha Faiers Instagram and Social Media Influence
On Instagram (@samanthafaiers), Sam maintains a following of over 2.5 million. Her posts are a blend of family life, fashion, travel, and business promotions, resonating deeply with her audience.
She uses her platform to promote her brands authentically, often sharing her children’s milestones, beauty routines, and wellness habits. This genuine approach has made her one of the most trusted influencers in the UK lifestyle and parenting space.
Is Samantha Faiers Married?
As of now, Samantha Faiers is not married, though she has been in a committed relationship with Paul Knightley since 2014. The couple continues to focus on raising their three children and growing their family-run businesses. Samantha has expressed that marriage might happen “one day,” but her priority remains her children and career.
FAQs
1. How old is Samantha Faiers?
Samantha Faiers was born on 31 December 1990, making her 34 years old as of 2025.
2. Is Samantha Faiers married?
No, Samantha is not married, but she has been in a long-term relationship with Paul Knightley since 2014. The couple share three children together.
3. How many children does Samantha Faiers have?
Samantha has three children — Paul, Rosie, and Edward Knightley.
4. What is Samantha Faiers’ net worth?
Her estimated net worth is around £9 million, earned through television, brand endorsements, and her successful wellness company Revive Collagen.
5. What businesses does Samantha Faiers own?
Samantha co-founded Revive Collagen, launched Knightley’s Adventures, and created her own bedding and fragrance collections, making her one of the UK’s most successful reality-TV entrepreneurs.
Conclusion
Samantha Faiers represents the modern British woman — confident, entrepreneurial, family-oriented, and authentic. From her early days on The Only Way Is Essex to building a multimillion-pound wellness brand, she has carved a unique path in both entertainment and business.
Her ventures like Revive Collagen, Knightley’s Adventures, and Samantha Faiers Bedding demonstrate her dedication to quality, health, and family values. At just 34 years old, she has already achieved more than most, transforming her celebrity into a lasting legacy built on hard work and integrity.
Whether on television, Instagram, or in business, Samantha Faiers continues to inspire millions with her story — proof that with determination and vision, success and family can thrive side by side.
