Sirayah Shiraz: The Egyptian-Jamaican Broadcaster Redefining Sports Media
Who Is Sirayah Shiraz?
Sirayah Shiraz is a multi-award-winning sports broadcaster and reporter from London, England, known for her powerful presence, versatility, and commitment to diversity in sports journalism. Of Egyptian and Jamaican heritage, she represents a new generation of broadcasters who blend professionalism, cultural authenticity, and relatability.
Her journey from a banking apprentice to one of the most recognised sports presenters in the UK is a story of perseverance, adaptability, and purpose. Today, she is one of the most engaging voices across DAZN, Premier League Productions, Disney Plus UK, IMG Media, ESPN UK, and Ligue 1, covering everything from football and Formula 1 to tennis and basketball.
Early Life and Education of Sirayah Shiraz
Born on 31 January (year undisclosed), Sirayah Shiraz grew up in London, where she attended Enfield County School. She completed her GCSEs in 2014, earning strong grades in Maths, English, Science, French, Drama, and Music. Her natural communication skills, combined with her passion for performance, later became the foundation of her broadcasting career.
After secondary education, she developed an early interest in finance and customer engagement, which led her to join BPP University to pursue Banking and Financial Support Services, earning a Chartered Banker Certificate in Professional Finance Services.
In pursuit of her creative side, Sirayah later studied Journalism at News Associates, where she trained under the NCTJ (National Council for the Training of Journalists). This formal journalism qualification marked her shift from the corporate world to media.
Sirayah Shiraz Age and Background
Although Sirayah Shiraz has not publicly disclosed her birth year, based on her academic timeline she is estimated to be around 27 years old in 2025. Her cultural background — a blend of Egyptian and Jamaican roots — shapes her worldview and adds a unique dimension to her storytelling.
Sirayah proudly displays her dual heritage across her professional platforms, using the emojis to symbolise the intersection of African, Arab, and Caribbean identities.
Career Journey of Sirayah Shiraz
From Finance to Broadcasting
Before stepping into the world of sports media, Sirayah Shiraz gained experience in corporate roles. She began her career as an RBS Apprentice at Esme Loans, a digital finance provider under the Royal Bank of Scotland. Later, she worked as a People and Culture Manager at Portico and a SkillBank & Diversity Lead at NatWest Group, where she earned recognition for her leadership in inclusion projects.
Her time at NatWest proved to be pivotal. During a corporate event, she was asked to step in and interview Marcus Rashford, the famous English footballer. That spontaneous moment awakened her confidence and passion for presenting — and marked the birth of her broadcasting journey.
Rise in Sports Media
In 2022, she launched The Shiraz Segment, a self-produced digital talk show exploring sports, society, and style. This platform gave her the creative freedom to shape conversations around identity, representation, and the beauty of storytelling.
Her professionalism and charisma quickly caught attention, leading to opportunities with major sports media networks:
-
Chelsea Football Club (since 2023): As a presenter, she conducts exclusive interviews with players and guests for Chelsea’s global social channels, including hosting the Premier League’s first pitch-side Iftar event.
-
IMG Media / Premier League Productions (since 2023): Sirayah Shiraz works as a reporter, conducting player interviews, attending press conferences, and serving as a pitch-side journalist for matchday coverage.
-
DAZN Group (since 2024): Serving as a presenter and broadcaster, she hosts live sports events, reports from stadiums, and leads digital takeovers on DAZN’s social platforms.
-
Collaborations: Her expertise extends across Disney Plus UK, ESPN UK, and Ligue 1, reflecting her international recognition.
Follower Reach and Influence
Sirayah’s influence spans over 100,000 followers across Twitter (X), TikTok, and Instagram combined. On her verified platforms:
-
Instagram: @sirayahshiraz (45.7 K followers, 71 posts)
-
Twitter (X): @SirayahShiraz (78.9 K followers)
She uses these channels not only to report on sports but to amplify cultural conversations, celebrate achievements in women’s sport, and inspire young journalists of colour.
The Vision and Voice of Sirayah Shiraz
Making Uncomfortable Topics Comfortable
Sirayah describes herself as someone who “loves to make uncomfortable topics comfortable and relatable for all audiences.” This philosophy defines her presenting style — warm, inclusive, and courageous.
Her approach blends empathy with intelligence, whether she’s interviewing top-flight footballers, moderating panels, or hosting live coverage. She frequently highlights human stories behind sporting excellence, focusing on emotion, culture, and growth.
Championing Diversity and Representation
Diversity and inclusion are central to Sirayah’s mission. Drawing on her own multicultural identity, she advocates for fair representation in media. Her work with NatWest and The Prince’s Trust has created real opportunities for multicultural youth to enter the sports industry.
In 2020, she received the Diversity & Inclusion Champion Award from BPP, selected from more than 600 nominations — a testament to her dedication to equality and empowerment.
Recognition and Awards
Sirayah Shiraz is widely recognised as one of the UK’s rising stars in sports broadcasting. Her accolades include:
-
Multi-Award-Winning Presenter & Reporter across major sports networks
-
Diversity & Inclusion Champion Award (2020) by BPP University and NatWest Group
-
Featured by DAZN and Her Network for her groundbreaking work in women’s sports and representation
-
Public acknowledgment from peers for bridging culture and sport in modern journalism
Her credibility stems not only from awards but from the trust she builds with audiences. She brings authenticity, insight, and warmth — qualities often missing in traditional sports coverage.
Personal Life: Sirayah Shiraz Husband and Family
As of 2025, there is no verified public information about Sirayah Shiraz’s husband or relationship status. She maintains a professional focus online, sharing insights into her work, travel, and community involvement rather than her private life.
Respecting her privacy, it’s best to state that she appears unmarried and dedicated to advancing her media career. Her personal ethos — “In pursuit of greatness – منتصرا” — reflects her drive and independence.
Sirayah Shiraz’s Unique Style and Presence
What sets Sirayah apart is her ability to connect global sports with culture. Her presenting style is dynamic yet composed, professional yet conversational. Whether she’s standing pitch-side in the Premier League or hosting a studio panel for DAZN, she embodies confidence, poise, and sincerity.
She often blends her journalism training with her performing-arts background to create content that feels both informative and entertaining. Her warm voice, sharp questions, and authentic delivery have made her a fan favourite among both viewers and players.
The Future of Sirayah Shiraz
Sirayah Shiraz represents the future of inclusive sports media. As a young, multi-ethnic woman succeeding in a traditionally male-dominated field, she continues to inspire thousands. Her mission goes beyond covering matches; it’s about reshaping narratives and opening doors for those who come after her.
Looking ahead, Sirayah is expected to expand her portfolio into international broadcasting, sports documentaries, and youth mentoring programmes. With her unique cultural background, journalistic integrity, and digital influence, she stands on the brink of becoming one of the UK’s most recognisable sports personalities.
Conclusion
Sirayah Shiraz’s story is one of reinvention and impact. From her early corporate roles at NatWest to interviewing Premier League stars for DAZN, she embodies resilience, adaptability, and excellence.
Her Egyptian-Jamaican heritage enriches her global perspective, her professionalism raises the standard of modern broadcasting, and her commitment to diversity continues to inspire under-represented voices.
In an industry hungry for authenticity and representation, Sirayah Shiraz shines as a trailblazer — proving that true greatness lies not just in breaking barriers but in helping others do the same.
FAQs
1. Who is Sirayah Shiraz?
Sirayah Shiraz is a multi-award-winning Egyptian-Jamaican sports broadcaster and reporter based in London. She works with DAZN, Premier League Productions, Disney Plus UK, IMG Media, and ESPN UK.
2. How old is Sirayah Shiraz?
While her exact year of birth isn’t public, Sirayah Shiraz was born on 31 January and is estimated to be around 27 years old in 2025.
3. Is Sirayah Shiraz married?
There is no verified public information about her husband or relationship status. She appears focused on her broadcasting career and advocacy work.
4. What is Sirayah Shiraz’s educational background?
She studied Journalism (NCTJ) at News Associates and earned a Chartered Banker Certificate from BPP University, after completing her GCSEs at Enfield County School.
5. What sports does Sirayah Shiraz cover?
Sirayah Shiraz covers a wide range of sports, including football, Formula 1, tennis, and basketball (men’s and women’s), appearing across live and studio broadcasts worldwide.
