Tatti Lashes: How Elliot Barton and Charlotte Tiplady Built Europe’s Leading Luxury Lash Empire
In the world of beauty and cosmetics, few names have captured the attention of makeup lovers, celebrities, and professional artists quite like Tatti Lashes. Founded in 2017 in Liverpool, this UK-based brand has grown from a small startup into one of the most recognised luxury lash companies in the world. Its co-founders, Elliot Barton and Charlotte Tiplady, have turned a simple idea—creating affordable yet premium-quality false eyelashes—into a global success story that inspires entrepreneurs and beauty enthusiasts alike.
The Vision Behind Tatti Lashes
When Elliot Barton and Charlotte Tiplady launched Tatti Lashes, they set out with a clear vision: to make high-quality, professional lashes accessible to everyone. The pair, both young and ambitious, saw a gap in the beauty market for lashes that offered luxury at an affordable price. Unlike many competitors at the time, Tatti Lashes focused on creating products specifically designed for professional makeup artists as well as everyday consumers.
From their base in Liverpool, they combined creativity, social media savvy, and an unwavering commitment to quality to develop a product line that quickly became the go-to choice for celebrities, influencers, and beauty professionals. Their lashes are now worn by global icons such as Khloé Kardashian, Nicki Minaj, Ariana Grande, Paris Hilton, and Christina Aguilera, showcasing how a UK brand can make an international impact.
Meet the Founders – Elliot Barton and Charlotte Tiplady
Elliot Barton – The Business Mind Behind the Brand
Elliot Barton, Co-Founder and CEO of Tatti Lashes, has been instrumental in transforming the brand into a household name. A graduate of King David High School in Liverpool, Barton entered the beauty industry with limited resources but boundless ambition. Alongside his best friend Charlotte Tiplady, he founded Tatti Lashes in April 2017. Since then, the company has grown rapidly, now retailing in over 93 countries and stocked in major stores such as Superdrug in the UK and Marionnaud across Europe.
Elliot’s leadership style combines creativity with business strategy. His focus on brand partnerships, influencer marketing, and strong retail distribution has helped establish Tatti Lashes as the #1 lash brand in Europe. Under his direction, the company expanded from online sales to major retail chains, creating a loyal customer base and achieving millions in revenue within just a few years.
Charlotte Tiplady – The Creative Force of Tatti Lashes
Charlotte Tiplady brings the artistic and emotional heart to the Tatti Lashes brand. A Liverpool native, Charlotte studied fashion at Liverpool Community College before entering the beauty industry. Before co-founding Tatti Lashes, she owned and operated a successful beauty salon called Sugar Sugar, where she developed a deep understanding of client needs, beauty trends, and the importance of precision in lash design.
Her salon experience provided invaluable insight into what professional makeup artists and clients truly wanted in false lashes—durability, comfort, and natural appeal. During her first pregnancy, she sought a way to balance motherhood and her passion for beauty, leading to the creation of Tatti Lashes. Today, Charlotte oversees product development and branding, ensuring that every lash line reflects the brand’s core values of quality, confidence, and empowerment.
The Birth of a Beauty Powerhouse
From Liverpool to the World
The story of Tatti Lashes began humbly in 2017 when Elliot and Charlotte decided to create lashes that offered a professional finish without the hefty price tag. They invested their savings into their first production run and started selling directly to makeup artists and customers through social media.
Instagram played a vital role in their early success. Their high-quality product photography, tutorials, and influencer collaborations attracted massive attention online. Soon, Tatti Lashes became a cult favourite among makeup artists, and celebrities began wearing their products on red carpets and in music videos.
By 2019, the company had already achieved major retail breakthroughs. Stocked in over 750 Superdrug stores across the UK and Ireland, Tatti Lashes became a dominant player in the beauty aisle. Their partnership with Marionnaud, one of Europe’s largest beauty retailers, further solidified their international reputation.
What Makes Tatti Lashes Stand Out
Premium Quality and Affordability
Tatti Lashes are designed with both professionals and everyday users in mind. Each lash is crafted using cruelty-free, vegan materials, ensuring ethical production without compromising on style or comfort. The brand offers a variety of lash types, including strip lashes, individual clusters, and DIY extension kits—allowing users to create customised looks for any occasion.
Celebrity Endorsement and Social Proof
One of the major reasons behind Tatti Lashes’ popularity is its association with global celebrities. When international stars such as Khloé Kardashian and Ariana Grande were spotted wearing their lashes, the brand’s visibility skyrocketed. These endorsements not only brought media attention but also reinforced the brand’s positioning as a luxury yet accessible beauty product.
The Power of Social Media Marketing
Elliot and Charlotte’s digital marketing strategy has been key to Tatti Lashes’ growth. They capitalised on influencer collaborations, user-generated content, and viral makeup tutorials. The founders understood that authenticity drives engagement, and they built a community around beauty, confidence, and self-expression. This strategy helped them reach millions of customers organically, without relying solely on traditional advertising.
The Company’s Growth and Achievements
Global Reach and Retail Partnerships
From its humble beginnings, Tatti Lashes now operates in more than 93 countries, with a growing presence in North America, the Middle East, and Europe. The company’s retail partnerships with Superdrug and Marionnaud marked a turning point, allowing the brand to reach customers beyond online platforms.
Financial Success and Industry Recognition
Tatti Lashes Ltd reported impressive financial performance, with turnover exceeding £27 million in recent years. The company’s remarkable growth has earned it a place among the UK’s top beauty brands. The founders have been featured by the BBC as inspirational entrepreneurs, and their story has been highlighted in major publications such as The Times and Insider Media.
A Brand Rooted in Liverpool Pride
Despite global success, Tatti Lashes remains deeply connected to its Liverpool roots. The company’s headquarters at Essex House, Bootle, Merseyside, serves as a reminder of where it all began. Both founders continue to invest in the local community, providing job opportunities and supporting local talent.
The Legacy and Future of Tatti Lashes
Expanding Beyond Lashes
The future of Tatti Lashes is bright. The brand has already expanded into complementary beauty categories such as adhesives, tools, and lash accessories. There are ongoing plans to launch makeup and skincare lines, building on their loyal customer base and strong brand identity.
Inspiring a New Generation of Entrepreneurs
Elliot Barton and Charlotte Tiplady’s journey from humble beginnings to global success is a testament to resilience, vision, and innovation. Their story inspires young entrepreneurs to believe that with creativity, persistence, and integrity, even a small idea can become a worldwide phenomenon.
Conclusion: The Empowerment Behind Every Lash
At its core, Tatti Lashes is more than just a beauty brand—it’s a story of friendship, innovation, and empowerment. From a modest salon dream to a global beauty empire, Elliot Barton and Charlotte Tiplady have shown that passion and purpose can create lasting impact.
Their brand continues to define modern beauty standards, celebrating individuality and confidence in every flutter. As the lash industry evolves, Tatti Lashes remains at the forefront—proving that true success begins with vision, teamwork, and a fearless commitment to excellence.
