Vivek Sharma: The Visionary Behind Britain’s Most Dynamic Daytime Television
Few names in the UK television landscape carry the same weight of credibility and creative authority as Vivek Sharma. With over two decades of experience across the nation’s most-watched broadcasters, Sharma has carved an indelible mark as a TV producer, showrunner, and journalist. His unique blend of editorial insight, leadership, and storytelling finesse has powered some of Britain’s most successful programmes—making him one of the most influential figures in modern television.
Vivek Sharma’s Early Career and Rise to Prominence
From Journalism to Television Innovation
Vivek Sharma began his career in journalism, quickly demonstrating an instinct for sharp storytelling and live television dynamics. His early work at Sky News and 5 News laid the groundwork for what would become an exceptional broadcasting journey. As a Senior Programme Editor for Live from Studio 5 and OK! TV, Sharma managed high-profile teams, coordinated breaking stories, and built a reputation for reliability under pressure.
These formative years shaped his hallmark traits—editorial precision, audience awareness, and the ability to turn complex topics into engaging on-screen experiences. His leadership at Sky and Channel 5 not only honed his skills but also marked the beginning of a career defined by both innovation and integrity.
Vivek Sharma at ITV: The Face Behind Britain’s Favourite Shows
Head of Features and Deputy Editor Roles
In 2011, Vivek Sharma joined ITV, one of the UK’s most respected broadcasters, where his creative direction would help transform daytime television. His early roles as Head of Features for Lorraine and Daybreak showcased his ability to balance news and entertainment. Sharma’s segments resonated with viewers by blending informative content with warmth and relatability—qualities that would soon define ITV’s flagship shows.
By 2014, he was promoted to Assistant Editor on Good Morning Britain, a position that placed him at the heart of live broadcasting. His editorial vision contributed to the show’s success in competing against rival morning programmes while maintaining ITV’s signature tone—authentic, engaging, and accessible to millions.
Transforming This Morning into a Modern Classic
From 2016 onwards, Vivek Sharma took on one of ITV’s most significant editorial roles—as Deputy Editor of This Morning. The show, already beloved by audiences, reached new heights under his stewardship. Sharma’s editorial leadership refined the programme’s balance of celebrity interviews, human-interest stories, and breaking news.
In 2019, he temporarily stepped into the Editor role for Loose Women, further demonstrating his versatility in handling diverse formats. His ability to manage high-profile presenters, coordinate complex production schedules, and maintain consistency across daily broadcasts made him an invaluable leader within ITV Daytime.
Vivek Sharma’s Expanding Influence Across UK Broadcasters
Leading Roles Beyond ITV
After nearly a decade at ITV, Vivek Sharma continued to shape British television across multiple networks. He became Series Editor and later Executive Editor of Channel 4’s Steph’s Packed Lunch under Expectation Entertainment. There, he oversaw live studio content, driving innovation in a fresh daytime format that combined news, lifestyle, and audience interaction.
In 2022, Sharma transitioned to News UK’s TalkTV as Executive Producer, where he helped launch new prime-time programming. His editorial eye and calm authority under pressure proved vital in establishing the channel’s tone and on-screen credibility.
By late 2023, Sharma returned to ITV as Associate Editor of This Morning—a move that reflected both his enduring connection to the network and his unmatched expertise in daytime programming.
Vivek Sharma: Editor of This Morning – A New Era Begins
In early 2025, ITV officially announced Vivek Sharma as the new Editor of This Morning, marking the start of a new chapter for one of Britain’s longest-running and most iconic shows. The appointment followed years of exceptional performance and leadership across multiple networks.
As Editor, Sharma now oversees every element of production—from editorial tone and content strategy to guest curation and live execution. His vision focuses on innovation, authenticity, and inclusivity, ensuring that This Morning continues to evolve with the times while maintaining its trusted place in the hearts of viewers.
Colleagues describe him as a measured yet bold leader, capable of inspiring creativity while maintaining journalistic rigour. His editorial approach embraces both tradition and progress, blending reliable broadcasting values with modern storytelling techniques.
The Hallmarks of Vivek Sharma’s Leadership
A Reputation for Excellence
Throughout his career, Vivek Sharma has been recognised for fostering collaborative environments where creativity thrives. He manages large teams with empathy and professionalism, earning respect across every production floor he leads. His commitment to diversity, truth, and audience engagement mirrors the evolving demands of modern broadcasting.
Storytelling That Connects with the Nation
What sets Sharma apart is his understanding of the audience. Whether it’s breaking news or light-hearted entertainment, his productions strike an emotional chord with millions of viewers. His ability to make national conversations accessible, relatable, and thought-provoking defines him as a true storyteller of modern Britain.
Conclusion: A Defining Figure in British Television
Vivek Sharma embodies the evolution of British television over the past two decades. From his early newsroom roots to his current role as Editor of ITV’s This Morning, he has consistently demonstrated creativity, composure, and leadership at the highest level.
His career reflects a commitment not only to entertainment but also to public trust and journalistic integrity. As UK broadcasting continues to adapt in an age of digital transformation, Vivek Sharma stands as a guiding force—someone who reminds the industry that great television is not just about ratings, but about connection, truth, and humanity.
In an era defined by rapid change, Vivek Sharma remains the steady hand shaping the future of British daytime television.
