Mimi Ikonn: The Visionary Entrepreneur Redefining Mindful Living and Modern Success
Who is Mimi Ikonn?
Mimi Ikonn is a globally celebrated entrepreneur, author, and influencer who has inspired millions through her journey of creativity, mindfulness, and conscious entrepreneurship. Born on 25 July 1986 in Baku, Azerbaijan, Mimi’s story reflects determination, purpose, and the courage to design life on one’s own terms. Today, she stands as a role model for aspiring entrepreneurs and creators worldwide.
After immigrating to Canada as a teenager, Mimi carved her own path through resilience and vision. From working in a bank to becoming a global businesswoman, she has proven that with focus and authenticity, one can build meaningful success. She is best known as the Co-Founder of Intelligent Change, the company behind the globally acclaimed Five Minute Journal and Productivity Planner.
Early Life and Education of Mimi Ikonn
Mimi Ikonn’s early years in Baku were marked by simplicity and strong family values. Her family later relocated to Toronto, Canada, where she pursued education and began her career journey. She attended Seneca Polytechnic to study International Business between 2006 and 2008. Later, she earned a Certification in Image Consulting from George Brown College in 2009.
However, Mimi has often spoken about how traditional education did not align with her dreams. She proudly describes herself as someone who “dropped out after 1.5 years” to follow her passion for creativity, design, and entrepreneurship. This bold decision laid the foundation for her future ventures that would go on to impact millions around the world.
The Entrepreneurial Journey of Mimi Ikonn
The Beginning: From Banking to Fashion
Before her entrepreneurial success, Mimi Ikonn worked as a Branch Ambassador at CIBC Bank in Toronto from 2004 to 2008. This role taught her valuable lessons about communication, customer service, and leadership. However, her creative spirit soon led her towards fashion and styling.
In 2008, she started her first independent venture, La Mimi, offering fashion styling and image consulting services. She collaborated with Judy Inc. and worked with private clients, helping them express their individuality through fashion. This experience gave her a deep understanding of personal branding, which later became an essential element of her entrepreneurial approach.
Co-Founding Luxy Hair: A Game Changer
In 2010, Mimi, along with her husband Alex Ikonn and her sister Leyla Naghizada, co-founded Luxy Hair, a Direct-to-Consumer (D2C) beauty e-commerce brand that transformed the online hair extensions industry. Built on authenticity and trust, Luxy Hair became one of the most successful beauty brands online, reaching millions of women globally.
Through YouTube tutorials and transparent marketing, Mimi Ikonn redefined how businesses communicate with their audiences. Luxy Hair’s genuine storytelling and focus on customer experience built a loyal global community. The company was acquired by Beauty Industry Group in December 2018, marking a successful exit and a major milestone in Mimi’s entrepreneurial journey.
Intelligent Change: Building Mindful Products for a Better World
After the Luxy Hair acquisition, Mimi Ikonn channelled her energy into Intelligent Change, which she co-founded in 2013. The company’s mission is simple yet powerful: to create products that help people live more mindful, productive, and fulfilling lives.
The brand’s flagship product, The Five Minute Journal, has sold over two million copies worldwide, becoming a symbol of daily gratitude and reflection. It is loved by entrepreneurs, students, and leaders for its simple yet transformative structure. Another popular creation, the Productivity Planner, has sold more than 750,000 copies, empowering individuals to focus on meaningful work and personal growth.
Under Mimi’s leadership, Intelligent Change has grown into a global lifestyle brand based in London, England, serving a community of mindful achievers across the world. The company continues to expand its range of products that blend design, psychology, and purpose.
Dreamers & Creators: A Celebration of Imagination
Alongside Intelligent Change, Mimi Ikonn co-founded Dreamers & Creators in 2013 — a creative agency dedicated to storytelling, branding, and marketing strategy. The agency was born out of a passion for creative expression and the desire to help entrepreneurs communicate authentically with their audiences.
Dreamers & Creators specialises in branding, filmmaking, and marketing, helping visionary entrepreneurs design impactful brand experiences. The company’s philosophy mirrors Mimi’s personal ethos: creativity, authenticity, and conscious leadership.
Mimi Ikonn as an Angel Investor and Mentor
Beyond building her own businesses, Mimi Ikonn has become a respected angel investor, supporting innovative and value-driven startups. Her investment portfolio includes world-renowned brands like Calm, Tradesy, and WeCommerce. Through her investments, she champions companies that focus on mental wellness, sustainability, and digital innovation.
Mimi’s mentoring approach is rooted in compassion and consciousness. She often emphasises that success should not come at the cost of inner peace or well-being — a message that deeply resonates with the next generation of entrepreneurs.
The Bingo Theory: Mimi Ikonn’s Revolutionary Book
In 2016, Mimi Ikonn published her first book, The Bingo Theory: A Revolutionary Guide to Love, Life, and Relationships. In this groundbreaking work, she introduces the idea of balancing masculine and feminine energies within oneself to achieve harmony in both personal and professional life.
The book offers practical tools for understanding one’s dominant energy and nurturing emotional intelligence. It reflects Mimi’s lifelong commitment to helping people become self-aware, balanced, and authentic in every aspect of their lives. The Bingo Theory remains a highly regarded guide among readers interested in psychology, relationships, and personal growth.
Mimi Ikonn on Social Media and Influence
Mimi Ikonn is more than an entrepreneur — she is a storyteller who shares her life lessons with honesty and grace. With over one million followers on Instagram, she uses her platform to inspire people through mindful living, gratitude, and positivity. Her content ranges from personal reflections to travel, wellness, and entrepreneurship advice.
Her YouTube channel, with over one million subscribers, offers insightful videos on lifestyle, productivity, and personal development. She believes in being transparent about both successes and struggles, helping her audience connect on a deeper level.
Mimi’s motto is simple yet profound: Live with intention, create with love, and serve with purpose.
Personal Life and Values
Mimi Ikonn married Alex Ikonn in 2010, and together they have built both a family and multiple successful ventures. They share a daughter and often discuss parenting, mindfulness, and the importance of designing a balanced life. Her sister Leyla Naghizada is also an accomplished entrepreneur and co-founder of Luxy Hair.
Originally from Azerbaijan, Mimi identifies deeply with her multicultural background and global mindset. She currently resides in London, United Kingdom, where she continues to lead Intelligent Change and advocate for purposeful entrepreneurship.
Legacy and Impact of Mimi Ikonn
What makes Mimi Ikonn extraordinary is not just her business success but her unwavering dedication to authenticity and conscious living. She has built a legacy of turning ideas into impactful movements — whether through beauty, mindfulness, or storytelling.
Her journey from a young immigrant to a global entrepreneur exemplifies the power of vision, courage, and kindness. In a world driven by hustle, Mimi reminds us that true success lies in alignment — aligning purpose with passion, and ambition with gratitude.
Conclusion
Mimi Ikonn stands as a beacon of inspiration for anyone seeking to live with meaning and creativity. Her life is a testament to the idea that success is not defined by wealth or fame, but by the positive influence one creates in the world. Through her ventures — Luxy Hair, Intelligent Change, Dreamers & Creators, and her writing — Mimi continues to empower millions to embrace mindful living and conscious success.
Her story is not just about entrepreneurship; it is about evolution — evolving as a human, as a creator, and as a force for good. In every sense, Mimi Ikonn embodies the modern balance of heart, intellect, and purpose — a true visionary of our time.
FAQs
When was Mimi Ikonn born?
Mimi Ikonn was born on July 25, 1986, in Baku, Azerbaijan.
How old is Mimi Ikonn?
As of 2025, Mimi Ikonn is 39 years old.
What is Mimi Ikonn’s nationality?
She is Azerbaijani-Canadian and currently resides in London, England.
Who is Mimi Ikonn’s husband?
Mimi Ikonn is married to Alex Ikonn, an entrepreneur and co-founder of Intelligent Change.
Who is Mimi Ikonn’s spouse?
Her spouse is Alex Ikonn, with whom she co-founded multiple successful ventures.
Does Mimi Ikonn have any siblings?
Yes, her sister Leyla Naghizada is also an entrepreneur and co-founder of Luxy Hair.
What is Mimi Ikonn famous for?
Mimi Ikonn is best known as the Co-Founder of Intelligent Change and the author of The Bingo Theory, a guide to mindful living and balanced relationships.
Does Mimi Ikonn have a daughter?
Yes, Mimi Ikonn and Alex Ikonn have a daughter named Alexa Ikonn, born in 2016.
