Oli White: The Rise of a British YouTuber Turned Entrepreneur and Digital Visionary
Born on 26 January 1995 in England, United Kingdom, Oliver Alan White—known globally as Oli White—rose from an ordinary British teen to one of the internet’s most recognisable YouTubers-turned-entrepreneurs. Standing at 1.83 metres, Oli’s charisma, humour and drive have shaped a decade-long career spanning entertainment, authorship and business.
Oli White Age and Family
As of 2025, Oli White is 30 years old. His family remains an important part of his online story, particularly his younger brother James White, who became a beloved figure among fans. The sibling duo often entertained viewers through humorous challenge videos and travel vlogs, cementing the “James White Oli White” bond as a YouTube classic.
Oli White’s Rise on YouTube
How Oli White Started
In August 2012, Oli launched his main channel OliWhiteTV, marking the beginning of his creative journey. His approachable personality and sense of fun quickly attracted an audience eager for light-hearted content. His early uploads focused on food challenges, games and daily lifestyle vlogs—formats that helped define the early era of British YouTube.
Expansion: OliWhiteVlogs and OliWhiteGames
Following the success of his main channel, he diversified his content by creating OliWhiteVlogs and OliWhiteGames. These spin-offs showcased a more personal side—travel adventures, behind-the-scenes moments, and gaming sessions. Collectively, his channels now boast over 700 million views and a combined audience exceeding 7.5 million followers across all social platforms.
Oli White in Film and Television
Oli’s creativity extended beyond YouTube. In 2014, he portrayed James in the AwesomenessTV web series Shipping Julia. The following year, he appeared alongside fellow creators Joe Sugg and Caspar Lee in Joe and Caspar Hit the Road (2015). These roles reflected his transition from internet personality to mainstream entertainer.
What Happened to Oli White on YouTube?
Long-time fans noticed fewer uploads in recent years. Rather than fading away, Oli White pivoted—choosing to evolve from a full-time YouTuber into a diversified entrepreneur. While he still occasionally posts lifestyle content, most of his focus now lies in running multiple ventures, developing wellness brands and investing in technology and blockchain start-ups.
This shift illustrates a modern creator’s path: using online fame as a springboard for broader professional success. His entrepreneurial projects show that digital influence can translate into tangible, real-world achievement.
Entrepreneurial Ventures and Investments
Founder of OWL Productions
Established in 2015, OWL Productions serves as the creative foundation of Oli’s professional empire. Through it, he has collaborated with world-famous brands including Coca-Cola, KFC, McDonald’s, Disney, Pixar, Vodafone, ASUS, Huawei, Diesel, Nickelodeon and 4Music. The production company provides strategy, video creation and influencer partnerships—bridging the gap between entertainment and digital marketing.
Co-Founder of OWL Ventures
In 2020, Oli White co-founded Owl Ventures, a network of strategic angel investors supporting early-stage blockchain and Web3 projects. His interest in cryptocurrency and emerging technology reflects a keen eye for future markets. Within five years, Owl Ventures has become an incubator for innovative start-ups in the decentralised economy.
Unique CBD: A Premium Wellness Brand
Among his most publicised projects is Unique CBD, launched in 2019 and based in London. The company produces award-winning CBD oils and skincare, formulated alongside neuroscientists to promote mental clarity and balance.
Unique CBD was notably the first CBD brand to advertise on London buses with TFL—a milestone for the UK wellness industry. Its products have been praised by GQ, Glamour, Harper’s Bazaar and The Independent. Oli White’s commitment to transparency and quality has positioned the brand as a market leader.
Unique Nootropics and Other Ventures
In 2023, he expanded into cognitive-enhancement supplements through Unique Nootropics, reinforcing his reputation in the wellness sector. He is also an investor in SLRRRP, a lifestyle and beverages start-up, further diversifying his portfolio.
Oli White and the Vape / CBD Connection
The Oli White vape search trend arises from his company’s product range rather than personal habit. Through Unique CBD, he has helped introduce CBD vape formulations that aim to provide healthier alternatives to traditional vaping. He also advocates against disposable vape waste, promoting sustainability in the wellness market.
Personal Life: Oli White’s Girlfriend
Oli White has been in a committed relationship with Evie Marcer (Instagram @evie_mm) since around 2016 – 2017. The couple celebrated eight years together in 2024, sharing heartfelt tributes on Instagram: “I found my pot of gold 8 years with this one ❤️.”
Evie frequently appears in his posts, reflecting a supportive, long-term partnership admired by fans. Comments often hint at engagement rumours, underscoring how invested his audience remains in their journey.
Oli White Brother – The Role of James White
James White, Oli’s younger brother, has been instrumental in his online rise. Their sibling chemistry brought warmth and relatability to early content—fans fondly remember challenge videos, competitions and pranks. Although James has stepped away from the spotlight, followers still ask about him in recent comments, proof of the duo’s enduring fanbase.
Oli White Merch and Oli White TV Merch
Oli’s merchandising has evolved alongside his brand. Early on, he released Oli White TV merch—hoodies, T-shirts and phone accessories featuring fun catchphrases. Later, he experimented with lifestyle branding such as Cactus Boy Clothing.
These merch lines strengthened his personal identity and allowed fans to express loyalty beyond the screen. Today, his branded products mainly operate through his wellness businesses, but the nostalgic merch remains part of his YouTube legacy.
Oli White Net Worth
Estimates place Oli White’s net worth at around US $6 million (approximately £4.7 million) in 2025. This valuation reflects income from:
-
YouTube ad revenue and brand sponsorships
-
Book sales (Generation Next series)
-
Acting appearances
-
Merchandise and clothing lines
-
Ownership stakes in Unique CBD, Unique Nootropics and Owl Ventures
As with most public estimates, the actual figure can vary, but it’s clear that his diversified ventures have created long-term financial stability.
Achievements and Influence
Over more than a decade, Oli White has built a personal brand rooted in authenticity and adaptability. His evolution—from making comedic challenge videos with James White to leading successful UK-based start-ups—demonstrates resilience and business intelligence.
He has also collaborated with some of the world’s largest companies, including Google, Amazon, Coca-Cola, Fanta, Disney and Pixar, showcasing how YouTubers can become trusted corporate partners.
Beyond numbers, his impact lies in inspiring younger creators to think beyond content and pursue ownership of their craft.
Future Prospects
Oli White’s public posts suggest he is planning new chapters: further expansion of Unique CBD, potential global distribution for his wellness brands, and increased angel investment through Owl Ventures.
Though he no longer uploads weekly YouTube videos, his entrepreneurial ventures continue to grow—and his loyal community still follows his journey across platforms like Instagram (@oliwhite), where he has over 1.2 million followers.
Conclusion
Oli White represents the evolution of digital influence into business excellence. From a teenager posting YouTube challenges in 2012 to a respected entrepreneur at 30, he has mastered reinvention.
Supported by his brother James White and long-term partner Evie Marcer, Oli’s story is both inspiring and instructive: creativity can build empires when matched with vision and authenticity. Whether through Oli White TV merch, Unique CBD products, or future ventures, his journey remains proof that online beginnings can lead to real-world impact.
FAQs
1. How old is Oli White?
Oli White was born on 26 January 1995, making him 30 years old in 2025.
2. Who is Oli White’s girlfriend?
Oli White’s long-term girlfriend is Evie Marcer (known online as @evie_mm). The couple have been together for over eight years and frequently appear in each other’s social media posts.
3. Who is Oli White’s brother?
His younger brother is James White, who often featured in Oli’s early YouTube challenge videos and remains a much-loved part of his fan community.
4. What is Oli White’s height?
Oli White stands approximately 1.83 metres tall, or around 6 feet.
5. What happened to Oli White’s YouTube channel?
Oli hasn’t stopped creating—he has simply shifted focus from regular uploads to running businesses such as Unique CBD, Unique Nootropics, and Owl Ventures, while still sharing lifestyle content with his loyal audience.
