Jenna Meek: The Visionary Beauty Entrepreneur Behind REFY
In the ever-evolving world of beauty and fashion, few names stand out as brightly as Jenna Meek. Known for her pioneering spirit, innovative approach to cosmetics, and remarkable business acumen, Jenna has transformed the way consumers experience beauty. As the co-founder and Chief Executive Officer of REFY, she has played a pivotal role in shaping a brand that is redefining modern beauty standards. From her earlier venture SHRINE to her extensive background in the fashion industry, Jenna’s journey is both inspiring and instructive. This article explores her life, career, achievements, and influence in detail.
Early Life and Education
Manchester Roots
Jenna Meek was born in August 1992 and raised in the United Kingdom. From an early age, she displayed a fascination with fashion and beauty, often experimenting with style and keeping a close eye on trends. This natural inclination set the foundation for a career in the creative industries.
Academic Excellence
Jenna pursued her higher education at Manchester Metropolitan University, where she studied International Fashion Marketing. Graduating with First Class Honours, she demonstrated a rare combination of creativity and analytical skill. Her academic background gave her a solid understanding of consumer behaviour, marketing strategies, and global fashion trends — all of which would later prove invaluable.
Early Career in Fashion
Hugo Boss and New York Experience
Jenna’s first steps into the professional fashion world began with Hugo Boss, where she worked as a Sales Advisor between 2011 and 2012. She quickly demonstrated her ability to understand customer needs and the importance of brand presentation.
Her career then took her overseas to New York, where she joined Hugo Boss Fashion Inc. as a Marketing Placement Intern in 2012. This seven-month stint immersed her in the competitive US fashion industry and expanded her international outlook.
Rebecca Minkoff Internship
In early 2013, Jenna secured a short internship with Rebecca Minkoff, a renowned American fashion designer. The opportunity exposed her to the design process at a high-profile fashion house, sharpening her appreciation for creativity and craftsmanship.
Product Development Roles
Jenna’s career continued to gain momentum when she returned to London. She worked at Christopher Raeburn as a Product Developer and Production Coordinator from 2013 to 2014, gaining valuable experience in sustainable fashion and technical design.
In 2014, she joined Emilia Wickstead as a Product Developer and Studio Manager, further enhancing her ability to manage design studios and oversee development processes. Shortly after, she took on a role at Burberry, one of the world’s most iconic British luxury fashion brands, where she contributed as a Product Developer until early 2016. These roles honed her attention to detail and ability to balance creativity with commercial demands.
Entrepreneurial Journey
The Birth of SHRINE
In 2015, Jenna Meek made a bold decision to step away from established fashion houses and pursue her own venture. With just £3,000 of her savings, she launched SHRINE, a brand inspired by festival culture and self-expression.
SHRINE quickly made a name for itself with innovative products such as eco-friendly glitter and temporary hair dyes. These offerings tapped into a growing consumer desire for bold, creative, and Instagram-ready looks. Over the span of nearly nine years, Jenna built SHRINE into a household name within its niche, cementing her reputation as a creative entrepreneur who could spot emerging trends.
Founding of REFY
In November 2020, Jenna co-founded REFY Beauty alongside model and influencer Jess Hunt. REFY was born from a shared vision: to create beauty products that simplified routines while enhancing natural features.
The brand immediately gained attention for its minimalist aesthetic, functional packaging, and versatile products such as brow sculpting kits and multi-purpose makeup essentials. REFY was designed not just as a cosmetics brand but as a movement that embraced individuality and effortless beauty.
REFY: Redefining Beauty
Philosophy and Mission
REFY stands for “Simplifying Beauty”, a concept that resonates with consumers worldwide. The brand emphasises multipurpose, easy-to-use products that streamline beauty routines without compromising on style or effectiveness.
Viral Success
Thanks to Jenna’s business expertise and Jess Hunt’s influencer reach, REFY became a viral sensation. Social media platforms, particularly Instagram and TikTok, played a crucial role in driving brand awareness. The company’s sleek campaigns and authentic storytelling struck a chord with younger audiences, leading to rapid growth.
Recognition and Growth
Under Jenna’s leadership, REFY has expanded internationally, securing placements with leading retailers and achieving significant sales growth. Industry publications frequently highlight REFY as one of the fastest-growing beauty companies in the UK.
Net Worth and Recognition
Jenna Meek’s entrepreneurial success has translated into significant personal wealth. By 2025, she was listed in the Sunday Times Beauty Rich List, with an estimated net worth of around £52 million. This achievement not only reflects her success at REFY but also underscores the strength of her earlier work with SHRINE.
Her co-founder Jess Hunt was similarly recognised, showcasing how their partnership has become one of the most influential duos in the beauty industry.
Leadership Style
Strategic Vision
Jenna’s leadership style combines creativity with strategy. She is known for identifying gaps in the market and delivering products that resonate with modern consumers. Her approach is rooted in listening to customer feedback, harnessing the power of digital platforms, and building strong brand communities.
Empowering Women
As a female entrepreneur in a competitive industry, Jenna is vocal about empowering women to pursue their goals. She often highlights the importance of resilience, innovation, and authenticity in building a successful career.
Personal Life
While much of Jenna’s public profile focuses on her professional achievements, she remains relatively private about her personal life. Unlike her business partner Jess Hunt, who shares aspects of her lifestyle online, Jenna tends to maintain a lower profile. This balance allows her to focus on driving REFY’s growth while keeping certain aspects of her life out of the spotlight.
Achievements and Legacy
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Founder of Two Successful Brands: SHRINE and REFY.
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Industry Recognition: Regularly featured in top business and beauty lists.
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Financial Success: Net worth exceeding £50 million by her early thirties.
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Innovator: Introduced products that align with changing consumer behaviour and social media trends.
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Leader: Inspires the next generation of female entrepreneurs in the UK.
Conclusion
Jenna Meek represents the best of modern British entrepreneurship. With a career that began in fashion’s most respected houses, she took the bold step of launching her own ventures and reaped the rewards of persistence and innovation. From SHRINE’s festival-inspired products to REFY’s sleek, functional beauty solutions, Jenna has consistently demonstrated an ability to stay ahead of trends and deliver what consumers want.
Her journey is a testament to the power of vision, determination, and creativity. At just 32, with decades of potential still ahead, Jenna Meek has already secured her place among the most influential figures in the beauty industry.
