Shamaan Freeman-Powell: A Rising Force in British Broadcast Journalism
Who Is Shamaan Freeman-Powell?
Shamaan Freeman-Powell is a distinguished British multimedia journalist best known for her role as a Midlands Correspondent at Sky News. With a career spanning the BBC, Panorama, and national broadcast platforms, she has established herself as a tenacious storyteller who blends creativity with journalistic integrity. Her work reflects a strong focus on social issues, human-interest stories, and underrepresented communities, making her one of the most respected emerging voices in UK journalism. Highly skilled in self-shooting, editing, interviewing, and digital production, Shamaan represents the modern, versatile reporter who excels both on-screen and behind the camera.
Early Life and Educational Background of Shamaan Freeman-Powell
Shamaan Freeman-Powell grew up in Nottingham before moving to London to pursue a journalism career. Her academic journey reflects a deep commitment to mastering the craft. She earned a Bachelor’s degree in Media Studies from Sheffield Hallam University between 2012 and 2015, graduating with a 2:1. This degree equipped her with foundational knowledge of media politics, representation, globalisation, news media, and media technologies.
She continued her education with a Master’s Degree in International Journalism at the same institution from 2015 to 2016. Awarded a Merit, she studied multimedia journalism, TV and radio presentation, political communication, PR, and media law. Her time at university helped refine her ability to write, present, research, and produce content across multiple platforms.
To further strengthen her professional credentials, Shamaan gained an NCTJ Diploma from the Press Association, becoming trained in media law, court reporting, and shorthand. This specialist training positioned her well for the fast-paced, legally sensitive world of British journalism.
Career Beginnings and Early Professional Growth
First Steps with the Press Association
Shamaan Freeman-Powell began her professional journey as a Trainee at the Press Association in 2017. This role introduced her to newsroom operations, legal considerations, and the fundamentals of fast, accurate reporting. Her training laid the groundwork for her later success in national journalism.
BBC Home Affairs and Freelance Work
Between 2017 and 2021, she worked as a freelance video journalist and producer, acquiring the ability to self-shoot and edit compelling visual content. Simultaneously, she worked as a Trainee Researcher for BBC Home Affairs, contributing to investigations into crime, social policy, and public interest issues. This period helped her develop strong research skills and a deeper understanding of the nation’s political and social landscape.
Shamaan Freeman-Powell’s BBC Career
Shamaan’s progression within the BBC showcases her versatility and talent.
BBC News Channel and Victoria Derbyshire Programme
She joined the BBC News Channel as a Broadcast Journalist in 2019, crafting scripts, producing bulletins, and assisting live coverage. Soon after, she moved to the Victoria Derbyshire Programme as both producer and reporter. Here, she worked on powerful stories highlighting social justice issues, public health concerns, and the lived experiences of minority groups.
BBC Network News and Panorama
From 2020 to 2021, she served as a Reporter and Producer for BBC Network News, producing national stories with significant impact. Her investigative abilities were further demonstrated during her time as an Assistant Producer for BBC Panorama, where she contributed to high-profile, in-depth documentary reporting.
Becoming a Recognised Face at Sky News
News Correspondent at Sky News
In May 2021, Shamaan joined Sky News as a News Correspondent, becoming a regular on-screen presence covering national breaking stories. Known for her clarity, empathy, and confident delivery, she quickly gained recognition for her compelling field reporting.
Midlands Correspondent
In April 2025, she became the Midlands Correspondent, a role that expanded her responsibility to cover the region’s major stories, including crime, politics, community events, and social challenges. Her reports demonstrate strong storytelling, meticulous research, and an eye for narratives that resonate across the UK.
Professional Skills and Journalistic Style
Shamaan Freeman-Powell is widely respected for her ability to navigate multiple journalistic roles. Her key skills include:
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Broadcast presentation and on-air reporting
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Scriptwriting and field producing
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Self-shooting and video editing for digital platforms
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Investigative research and documentary development
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Engaging storytelling with a human-centred approach
Her colleagues frequently describe her as creative, hardworking, and deeply committed to ethical journalism. She has built a strong personal brand across Instagram and Twitter through her handle @shamaantv, where she shares reels, behind-the-scenes moments, and professional updates.
Professional Recognition and Memberships
Shamaan is a Creative Access alumna and a John Schofield Trust fellow, two respected organisations supporting excellence and diversity in journalism. These affiliations highlight her credibility within the industry and her dedication to ongoing professional development.
Personal Insights into Shamaan Freeman-Powell
Although she maintains a primarily professional online presence, Shamaan’s social media reveals her personality—confident, empathetic, articulate, and committed to helping untold stories reach the public. Her Facebook profile under the name Shamaàn Violet shows moments of family connection and emotional honesty. However, she keeps her private life largely out of the public eye.
Shamaan has never publicly shared her age or marital status. Based on her academic timeline, she is estimated to be in her early 30s, though she has not confirmed this herself.
Why Shamaan Freeman-Powell Stands Out in UK Journalism
Shamaan Freeman-Powell’s career reflects the evolution of modern journalism—dynamic, multimedia-driven, and deeply rooted in public interest storytelling. Her ability to shift between investigative work, on-air reporting, and digital content creation places her among the most adaptable journalists of her generation. With experience across the BBC, Panorama, and Sky News, she continues to shape narratives that inform, challenge, and engage audiences across the UK.
Her rise demonstrates not only professional excellence but also an unwavering dedication to giving voice to stories that matter.
