From Kitchen Table to Boardroom Success: The Inspiring Journey of Joanna Jensen

Joanna Jensen is a name that has become synonymous with resilience, entrepreneurial excellence, and female-led innovation in the UK business landscape. Best known as the founder of the award-winning skincare brand Childs Farm, Joanna has built an extraordinary career that spans investment banking, entrepreneurship, non-executive leadership, and national media commentary. Her transformation from banking professional to renowned FMCG founder has inspired thousands of business owners across the UK and beyond.

Who Is Joanna Jensen?

Born on 14 May 1970, Joanna Jensen (age 55) is a British businesswoman, angel investor, author, and advocate for women in business. Her career is marked by an unwavering commitment to innovation, particularly within the SME and startup ecosystem. Joanna’s journey proves that entrepreneurial success can emerge from both personal challenges and bold creative vision.

A Multifaceted Leader

Joanna Jensen today wears multiple hats:

• Chair of the Enterprise Investment Scheme Association (EISA)

• Chair of The Parallel Club, the philanthropic arm of Paralympics GB

• Angel investor and strategic advisor to female-founded brands

• Author of Making Business Child’s Play: How to Build a Winning Brand

• Media contributor across national TV, radio, and print

Her presence in business leadership circles continues to grow, making her one of the UK’s most respected SME advocates.

Joanna Jensen Age and Early Life

Born in 1970, Joanna has spent more than three decades navigating, influencing, and transforming different industries. Her foundation in education, including time at Canford School, helped shape her academic and professional trajectory.

Early Career Before Entrepreneurship

Before entering the world of skincare and consumer goods, Joanna built a strong career in finance. She worked in:

• Hong Kong with WI Carr

• London with BNP Paribas

• UBS, where she served as Equity Client Relationship Director

Her years in investment banking provided her with a deep understanding of markets, leadership, and client relationships—skills that later became instrumental in growing her own company.

Joanna Jensen and the Birth of Childs Farm

How Childs Farm Started

The foundation of Childs Farm emerged from a deeply personal need. Joanna’s youngest daughter suffered from atopic eczema, and the skincare products available on the market did not provide the gentle, natural relief she needed. Driven by determination and motherly instinct, Joanna began formulating her own products using naturally derived ingredients tailored for sensitive skin.

From Kitchen Table to National Retailer

What began as a small project at her kitchen table became a national sensation. By 2014, Childs Farm launched in mainstream UK retailers. Joanna’s distinctive branding—featuring her daughters and their animals—helped the products stand out in a crowded marketplace.

Explosive Growth and National Recognition

By 2019, Childs Farm had:

• Become the No.1 brand in the UK baby and child personal care category

• Ranked as the 9th fastest-growing privately owned company in The Sunday Times Fast Track

Her brand built trust with millions of parents, positioning Childs Farm as one of the UK’s leading family skincare brands.

The £38.6 Million Deal

In 2022, Joanna sold a majority stake in Childs Farm to PZ Cussons in a deal widely valued at £36.8–£38.6 million. This transaction marked one of the most successful founder-led exits in the UK FMCG market.

Joanna Jensen Net Worth

While Joanna Jensen’s net worth is not officially disclosed, her business achievements offer strong indicators. The multi-million-pound sale of Childs Farm, combined with her portfolio of investments and executive roles, place her comfortably within the multi-millionaire category.

Her financial influence is further strengthened by:

• Angel investments across UK consumer brands

• Leadership roles in national business organisations

• Revenue from her book, media work, and advisory appointments

It is fair to conclude that Joanna Jensen remains one of the UK’s most financially successful female entrepreneurs of the last decade.

Joanna Jensen Husband and Family Life

Joanna Jensen married Jonathan Patrick, an executive coach, on 6 April 2024. Their marriage followed eight years together, a detail Joanna confirmed publicly through her official Instagram account @joannajensenofficial. The couple celebrated with a beautiful ceremony at Chelsea Registry Office, followed by a reception at The Peninsula London.

Her Children

Joanna is a devoted mother to her two daughters:

• Mimi, who completed her education at Marlborough College in 2024

• Bella, who frequently appears in Joanna’s posts and family updates

Family plays a central role in Joanna’s life, and her daughters were both significant inspirations behind the original Childs Farm brand imagery.

Leadership Roles Beyond Childs Farm

Joanna’s career after selling Childs Farm has been full of dynamic leadership roles.

Chair of EISA

As Chair of the Enterprise Investment Scheme Association, Joanna champions tax-efficient investment opportunities that support UK startups and scale-ups. Her work helps empower early-stage founders and encourage innovation throughout the country.

Chair of The Parallel Club

Through Paralympics GB’s philanthropic arm, Joanna works to raise funds that support British Paralympic athletes. This work highlights her dedication to social impact and community empowerment.

Strategic Advisor and Mentor

Joanna serves as:

• Advisor to Buy Women Built, a movement promoting female-founded consumer brands

• Mentor at Imperial College London, supporting emerging entrepreneurs

Her commitment to empowering others demonstrates her belief in shared success and inclusive business growth.

Joanna Jensen as an Author and Media Contributor

Her book, Making Business Child’s Play, distils her entrepreneurial experiences into practical guidance for aspiring founders. Joanna also appears regularly on:

• Channel 5 morning shows

• Radio 5 Live

• The Sunday Times

• The Times

• City AM

Her insights make her a trusted thought leader on entrepreneurship, branding, and SME challenges.

Personal Strength and Resilience

In 2024, Joanna openly shared her recovery journey after fracturing her spine during race training. Remarkably, she returned to horse riding just three months later, reflecting her determination and positive spirit. This resilience mirrors the tenacity that built her business career.

Quick Info

Conclusion

Joanna Jensen stands as an extraordinary example of British entrepreneurial spirit. From creating Childs Farm at her kitchen table to leading national organisations, investing in future generations of founders, and championing women in business, her influence continues to grow.

At 55 years old, married to Jonathan JP Patrick, and recognised as a multi-millionaire entrepreneur, Joanna’s story remains a powerful reminder that innovation, resilience, and purpose can transform personal challenges into globally recognised success.

Her contribution to UK business, philanthropy, female empowerment, and consumer innovation ensures that Joanna Jensen’s legacy will continue to inspire for decades to come.

FAQs

1. Who is Joanna Jensen?

Joanna Jensen is a British entrepreneur, angel investor, author, and business leader best known as the founder of Childs Farm, the UK’s No.1 baby and child skincare brand. She is also Chair of the Enterprise Investment Scheme Association (EISA) and a well-recognised advocate for women in business.

2. How old is Joanna Jensen?

Joanna Jensen was born on 14 May 1970, making her 55 years old. Her career spans investment banking, entrepreneurship, mentoring, and national media commentary.

3. Is Joanna Jensen married?

Yes. Joanna Jensen is married to Jonathan JP Patrick, an executive coach. The couple married on 6 April 2024 after eight years together, a moment she publicly shared on her official Instagram account.

4. What is Joanna Jensen’s net worth?

Joanna Jensen’s exact net worth is not publicly disclosed. However, she is widely considered a multi-millionaire following the sale of a majority stake in Childs Farm to PZ Cussons in a deal valued at around £38 million, alongside her ongoing investments and executive roles.

5. Does Joanna Jensen have daughters?

Yes. Joanna Jensen has two daughters, Mimi and Bella. Her daughters were central inspirations for Childs Farm’s early branding, and she frequently celebrates their achievements on her social media.

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