Simon Boi: The Creative Director Shaping Brands, Digital Media and Design Excellence in the UK
Simon Boi is a highly experienced British creative professional whose career reflects consistency, adaptability and commercial awareness. Best known as the Director of Boi Creative Ltd, he has spent more than two decades building a strong reputation in branding, design, digital media and creative leadership. Based in Watford, England, Simon Boi has developed a portfolio that spans public sector work, private business projects, entrepreneurial ventures and contract leadership roles.
What makes Simon Boi stand out is not simply the length of his career, but the breadth of his expertise. He has worked across print, digital, presentations, exhibitions, social campaigns, reports and full website design and development. From supporting local authorities to helping tech companies and startups, he has consistently delivered high-quality creative solutions that combine visual impact with strategic purpose.
Simon Boi and the Story of Boi Creative
The founding of Boi Creative
Simon Boi founded Boi Creative in 2008 as a platform to support clients across a wide range of industries. The business was created to provide a direct and flexible creative service, allowing him to work closely with clients from the earliest stage of a brief through to final delivery. Over time, Boi Creative became a reflection of his own professional values: quality, creativity, strategic thinking and reliability.
At Boi Creative, Simon has handled much more than visual design. His role has involved direct client collaboration, project management and budget oversight, showing that his strengths extend into the commercial side of the creative industry. This combination of design skill and business acumen has helped him maintain long-term relevance in a competitive field.
Services delivered by Simon Boi through Boi Creative
Through Boi Creative, Simon Boi has delivered an impressive variety of work. His projects have included brochures, branding, exhibition materials, reports, presentations, social media campaigns, and complete website design and development. He has worked with startups needing a brand identity from scratch, as well as established organisations seeking to refresh their image or improve the consistency of their communications.
His ability to move across different media and formats shows a modern understanding of branding. Today, clients need creative work that is not only visually polished but also consistent across platforms, accessible to varied audiences and aligned with wider business goals. Simon appears to have built his company around exactly that principle.
Simon Boi’s career journey in design
Early development at Hunterlodge Advertising
Simon Boi’s professional journey began at Hunterlodge Advertising, where he worked from September 1999 to November 2005. During this period, he progressed from Junior Designer to Middleweight Designer. This stage of his career gave him a solid grounding in branding and print design, particularly for the education and IT sectors. It was an important foundation, allowing him to refine his technical skills while also learning how to contribute to commercial design projects in a professional agency setting.
Expanding responsibility in design and marketing
After Hunterlodge Advertising, Simon Boi moved into a full-time role at Sac Hardware as Senior of Design and Marketing from January 2005 to January 2006. In this position, he worked closely with the founder to create materials for a major global industry exhibition. He delivered brand collateral including high-end brochures, print advertisements and branding assets. The work was completed on schedule and contributed to generating strong brand interest and valuable leads.
This role demonstrated that Simon could do more than execute design tasks. He could connect creative output with business objectives, helping brands attract attention and support growth.
Senior Designer roles and leadership growth
From March 2006 to November 2008, Simon worked at Hunter Lodge as Senior Designer. In a 30-person agency, he specialised in branding and print design for the education and IT sectors and contributed to a range of pitches and client projects. One notable aspect of this role was his leadership in helping the team transition to InDesign, alongside training colleagues on Adobe Creative Suite. This indicates not only technical confidence but also trust from the organisation and a willingness to support team development.
He also spent a short period in 2008 at Versus Design as Senior Designer, adding further experience to his growing creative portfolio.
Simon Boi in contract and freelance creative roles
Simon Boi at Ealing Council
Simon Boi worked as Senior Graphic Designer for Ealing Council from June 2009 to June 2012 on a contract basis. In this role, he became involved in a wide range of projects and worked with the in-house marketing team on consultation work, information pieces, reports, newsletters, presentations, websites and digital media. Public sector design often requires clarity, accuracy and audience awareness, and this experience would have strengthened his ability to communicate complex information effectively.
Simon Boi at Paragon Workplace Solutions
From November 2021 to July 2023, Simon Boi worked as a freelance Senior Designer for Paragon Workplace Solutions. Supporting both UK and US teams, particularly on projects for JLL, he contributed to sustainability reports, branding, brochures, digital assets and external presentations. He also played a role in the rollout of JLL brand guidelines, helping to ensure consistency across materials and channels. This work reflects his capacity to operate within large, structured organisations while maintaining strong creative standards.
Simon Boi at Play Innovation
Between July 2023 and July 2025, Simon worked on a contract basis with Play Innovation as Brand Design Director. In this hybrid London-based role, he delivered projects including branding, brochures, exhibition materials, presentations, social media campaigns and website design. The title itself suggests a strategic position, combining oversight of brand direction with practical creative delivery. It also reinforces his reputation as a trusted senior figure in design.
Simon Boi as an entrepreneur
The Dadmin Trading Ltd success story
One of the most distinctive chapters in Simon Boi’s career is his role as Founder of Dadmin Trading Ltd from October 2017 to January 2021. The lifestyle brand was inspired by fatherhood and built around the idea of having “so much Dadmin” to do. Simon conceptualised and created all brand elements before launching the online store in October 2017.
The results were striking. In its first 12 months, the business completed 15,000 individual orders and raised thousands of pounds for charities. This achievement highlights his entrepreneurial mindset and his understanding of how branding, social media and online marketing can work together to create commercial success. It also shows that Simon is not limited to client work; he has successfully built and grown his own brand.
Skills, education and professional strengths of Simon Boi
Core expertise
Simon’s skill set includes digital media, graphic design, logo design, presentations, brochure design, marketing, social media, Adobe Creative Suite, data visualisation and WCAG compliance. These capabilities position him as a versatile creative leader who can respond to both visual and technical demands.
Education
He studied Graphic Design at Plymouth University and achieved a Merit. He also has educational ties to Rickmansworth, which forms part of the wider local backdrop to his early development and career journey.
Why Simon Boi remains relevant
Simon Boi’s lasting value in the creative industry
The career of Simon Boi reflects more than experience alone. It shows a professional who has adapted to changes in media, design tools, client expectations and digital communication. He has moved successfully between agency work, public sector contracts, freelance roles, brand leadership and entrepreneurship. That range is rare and valuable.
In a creative industry where many professionals specialise narrowly, Simon has built a career on breadth without losing quality. His work suggests a designer who understands both aesthetics and outcomes, combining creativity with strategic vision. Whether leading a brand project, managing a website brief, delivering a sustainability report or launching a lifestyle business, he has consistently shown the ability to turn ideas into effective, polished results.
Conclusion
Simon Boi is an accomplished Creative Director whose professional journey highlights design excellence, business awareness and sustained adaptability. From founding Boi Creative to delivering work for councils, agencies, global teams and his own entrepreneurial venture, he has built a strong and credible profile within the UK creative sector. His story is one of progression, innovation and long-term commitment to quality. For anyone looking to understand the career of Simon Boi, the picture is clear: he is a seasoned creative leader with the experience, versatility and vision to make a lasting impact.
FAQs
Who is Simon Boi?
Simon Boi is a British Creative Director and designer, best known as the founder of Boi Creative Ltd. He has built a long career in branding, digital media, website design, presentations, reports, social media campaigns and creative direction across a wide range of industries.
How old is Simon Boi?
Simon Boi is 48 years old as of March 2026. He was born in June 1977 and will turn 49 in June 2026.
Is Simon Boi based in Watford?
Yes, Simon Boi is professionally associated with Watford, England, United Kingdom. His profile lists Watford as his location, although his company correspondence address is in Leighton Buzzard, Bedfordshire.
