Franklin Asante: The Rising British Finance Leader Shaping Entrepreneurial Banking
Who Is Franklin Asante?
Franklin Asante is a prominent British private banker, the Head of Entrepreneurs at Coutts, an influential finance educator, and the author of The Money Ladder. With nearly two decades of experience in wealth management, leadership roles across major UK institutions, and an expanding public presence under the brand UrbanFinancier, Franklin Asante has become one of the most recognised voices in modern British finance.
Widely respected for his strategic mindset, mentorship work, and ability to translate complex financial ideas into accessible guidance, he stands at the intersection of entrepreneurship, wealth building, and social impact. His journey reflects resilience, discipline, and the belief that anyone can elevate their financial life with the right knowledge and mindset.
Early Life and Education of Franklin Asante
Franklin Asante studied Communication and Media Studies at Brunel University London between 2006 and 2010. His academic focus sharpened his ability to communicate finance effectively to both high-net-worth clients and the wider public. Although he did not pursue a traditional finance degree, his communication skills became a defining advantage in his banking career.
During these formative years, Franklin Asante built the foundation of the interpersonal, analytical, and leadership skills that later shaped his approach to private banking and entrepreneurial support.
Career Beginnings: Joining Coutts at an Early Age
Franklin Asante at Coutts
One of the most remarkable aspects of Franklin Asante’s journey is his early entry into one of the UK’s most prestigious financial institutions. In April 2008, he joined Coutts, the private banking arm of the NatWest Group. Over the next seventeen years, he moved through senior roles and built a strong reputation for working with business founders, creators, and high-net-worth individuals.
Today, Franklin Asante serves as the Head of Entrepreneurs at Coutts, where he specialises in advising business owners, guiding wealth strategies, and supporting the financial journeys of innovative leaders across the UK. His role places him at the heart of the British entrepreneurial ecosystem, helping shape how emerging and established entrepreneurs manage and grow their wealth.
Leadership Roles Beyond Private Banking
Chairperson and Vice-Chair at United Colleges Group
Franklin’s influence extends beyond the world of finance. He has dedicated much of his career to governance and community development.
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Vice Chair, United Colleges Group (2019–2024)
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Chairperson of the Board from December 2024 to present
His leadership at United Colleges Group reflects his commitment to education, youth empowerment, and long-term community investment.
Trustee at Goals4Girls
Since September 2021, Franklin has also served as a Member of the Board of Trustees at Goals4Girls, an organisation supporting young women through sports, mentoring, and personal development initiatives. His involvement highlights his dedication to equity, opportunity, and social mobility.
Global Co-Chair at NatWest Group
Between April 2021 and February 2024, he was the Global Co-Chair of the Multicultural Network at NatWest Group, demonstrating his commitment to diversity, representation, and inclusive workplace culture.
Author of “The Money Ladder”: Franklin Asante as a Finance Educator
Franklin Asante The Money Ladder
In 2024, Franklin Asante published his book “The Money Ladder: A 3-Step Guide to Make and Grow Your Wealth.”
Available in Hardcover, Paperback, and Audiobook, the book breaks down financial literacy into clear, action-oriented strategies.
The three pillars highlighted in the book revolve around:
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Building foundational financial understanding
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Practising disciplined money habits
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Growing long-term wealth intentionally
His writing is known for being relatable, practical, and deeply encouraging — reflecting his communication background and desire to make finance accessible for all.
Public Personality: UrbanFinancier
Under the Instagram handle @urbanfinancier, Franklin has built a strong digital presence with over 55,000 followers. His content focuses on:
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Financial literacy
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Wealth building
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Mindset and discipline
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Entrepreneurship
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Career growth
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Inspirational reflections
His birthday posts, motivational messages, and insights into private banking have made him a respected figure for young entrepreneurs and professionals seeking guidance in finance.
Franklin Asante Age: How Old Is He?
Understanding Franklin Asante’s Age
Although Franklin Asante has never publicly posted his year of birth, his Instagram posts confirm that his birthday is 15 August. Based on his university timeline (2006–2010) and the year he joined Coutts (2008), reasonable analysis places him in the 37–38 age range as of 2025.
This estimation aligns with typical UK education pathways and career progression into private banking.
What Is Franklin Asante’s Net Worth?
Franklin Asante Net Worth
There is no official public disclosure of Franklin Asante’s net worth. As a senior private banker at Coutts, a board chair, a published author, and a public finance educator, he is undoubtedly a high-earning professional.
However, precise numbers remain private, and any online estimates are purely speculative.
From a journalism and SEO perspective, the only accurate and ethical statement is:
Franklin Asante’s net worth is not publicly available, but his long-standing career at Coutts and his leadership roles reflect a strong financial profile and high professional standing.
Professional Philosophy and Values
Franklin Asante’s messaging consistently revolves around discipline, service, resilience, and purpose. Through his posts, interviews, and public appearances, he emphasises:
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Helping others elevate financially
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Staying grounded despite success
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The importance of mentorship
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The value of continuous learning
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Finding balance between ambition and faith
His quote:
“You can have anything you want in life, but you cannot have everything.”
captures his belief in intentional living and meaningful priorities.
Why Franklin Asante’s Influence Continues to Grow
1. Expertise in Entrepreneurial Banking
Few bankers specialise so deeply in serving founders, innovators, and creators.
2. Ability to Simplify Complex Finance
His communication background makes him uniquely effective at explaining wealth concepts.
3. Commitment to Governance and Social Impact
His roles in education and charity show that his work extends beyond banking.
4. Strong Digital Brand
UrbanFinancier has become a trusted source of financial inspiration for a younger audience.
5. Author and Thought Leader
The Money Ladder positions him as both a practitioner and educator.
Conclusion: Franklin Asante’s Ongoing Journey
Franklin Asante’s story is one of growth, purpose, and impact. From his early days at Brunel University to becoming Head of Entrepreneurs at Coutts, from mentoring young people to publishing a widely praised finance book, his career demonstrates resilience, clarity, and a desire to uplift others.
As a leader, author, and educator, he continues to influence the UK’s financial and entrepreneurial landscape. Whether through private banking, governance roles, or digital education, Franklin Asante remains a powerful voice guiding individuals towards wealth, stability and long-term success.
