George Lineker: The Entrepreneur Behind YourBusinessNumber and Son of Gary Lineker
George Lineker is a British entrepreneur and company director best known as the co-founder of YourBusinessNumber, a business communication service that provides users with an additional UK mobile number for WhatsApp Business and other messaging platforms. He is also widely recognised as the son of former England footballer and broadcaster Gary Lineker and Michelle Cockayne.
Born in October 1991 in England, United Kingdom, George has built his own professional identity in the technology and telecoms sector. Although his family name is strongly connected with football and television, he has followed a different path by focusing on business, start-ups, mobile communication and digital services.
Early Life and Family Background
George was born into one of Britain’s most recognisable sporting families. His father, Gary Lineker, is a former professional footballer who played for clubs including Leicester City, Everton, Barcelona and Tottenham Hotspur. After retiring from football, Gary became one of the UK’s best-known sports broadcasters.
His mother is Michelle Cockayne, Gary Lineker’s former wife. George is one of four brothers. His siblings are Harry Lineker, Angus Lineker and Tobias Lineker. The Lineker family has often attracted public interest because of Gary’s fame, but George has largely focused on his own business career rather than building a public celebrity profile.
His uncle is Wayne Lineker, a businessman known for his work in the hospitality and nightlife industry. His paternal grandparents are Barry Lineker and Margaret Lineker.
George Lineker Age and Birthday
George was born in October 1991, which makes him 34 years old as of 2026. His social media profile also shows his birthday as 2 October, and an earlier birthday post suggested he turned 30 on 2 October 2021. This supports the commonly reported date of birth as 2 October 1991.
Education and Academic Background
George attended Charterhouse School, one of the well-known independent schools in England. For higher education, his professional profile lists the University of the West of England, where he studied Business, Management, Marketing and related support services between 2011 and 2012.
This educational background fits closely with his later career in start-ups, branding, customer communication and digital business services. Rather than moving into sport or broadcasting, he developed a professional interest in business and technology.
Career Journey of George Lineker
George’s career has mainly focused on telecoms, start-ups and communication tools for businesses. His professional profile shows that he has worked as a co-founder in more than one business connected to mobile numbers and digital communication.
Flipper and Futuregen Communication
Before YourBusinessNumber, George was the co-founder of Flipper, a service offering additional UK mobile numbers on an existing smartphone. He worked with Flipper from January 2016 to February 2021.
Flipper was connected with Futuregen Communication Ltd, a London-based telecoms start-up. The company aimed to allow users to download extra UK mobile numbers through an app. The idea was based on helping people manage calls and messages more easily without needing a second phone or SIM card.
The app used both VoIP and cellular technologies, allowing users to communicate through SMS and voice services in the UK and abroad. This experience gave George a strong foundation in the mobile communication industry.
Co-Founder of YourBusinessNumber
In February 2021, George became co-founder of YourBusinessNumber, the business for which he is now best known. The company provides a simple but useful service: it gives users another UK mobile number on their phone for professional communication.
The service is especially useful for people who want to use WhatsApp Business, Telegram, Signal or similar messaging apps without mixing personal and work conversations. For freelancers, small business owners, consultants and online sellers, this kind of service can help separate personal life from professional life.
What Is YourBusinessNumber?
YourBusinessNumber is a digital communication service designed for modern professionals and small businesses. Its main purpose is to give users a second UK mobile number without needing another physical phone.
How the Service Helps Users
Many business owners use WhatsApp to speak with customers, but using a personal mobile number for work can create privacy and organisation problems. YourBusinessNumber solves this by allowing people to keep a separate number for business communication.
This can be useful for:
Freelancers
Freelancers can communicate with clients professionally without sharing their private number.
Small Business Owners
Shop owners, online sellers and service providers can manage customer messages through a separate business number.
Consultants and Professionals
Professionals can separate client communication from personal chats.
Remote Workers
People working from home can maintain a clearer boundary between work and private life. The business fits well with the modern working world, where many people use smartphones as their main communication tool.
Company Director Roles
Public company records list George Benjamin Lineker as a British company director with active appointments. His current appointments include:
YourBusinessNumber Limited
He was appointed as a director on 3 February 2021. This is his main public business venture.
George Lineker Limited
He was appointed as a director on 21 April 2022. This company is connected with his own business activities.
Six Four Six Fulham Road Limited
He was appointed as a director on 12 May 2023. This is another active company appointment connected to him.
These records show that George is not only publicly associated with YourBusinessNumber but is also officially active in the business and company management space.
Social Media Presence
George has a visible social media presence, especially on Instagram and X, formerly Twitter.
His Instagram account uses the handle @georgelineker. The profile describes him as the co-founder of YourBusinessNumber and includes the company website in the bio. The account has shown around 46.7K followers, although follower numbers can change over time.
His Instagram presence is a mixture of personal life, social content and business identity. It also helps confirm his public connection with YourBusinessNumber.
George Lineker Twitter / X
On X, he uses the handle @GeorgeLineker. His profile describes him as the founder of YourBusinessNumber and lists London as his location. The account has shown around 87.6K followers and has been active since June 2009.
His X profile further supports his identity as a London-based entrepreneur connected to the YourBusinessNumber brand.
Location and Hometown
George is publicly linked with London, United Kingdom. His professional profile lists him in Greater London, and his social media also connects him with London. His business activities are mainly based in the UK, particularly London.
Health Story
George also has a remarkable early-life health story. As a baby, he suffered from leukaemia, and his father has spoken publicly about the difficult period the family went through. George survived that serious illness and later built a successful life and career.
This part of his story is often mentioned because it shows the personal challenges he and his family faced when he was very young.
Conclusion
George Lineker is a British entrepreneur, company director and co-founder of YourBusinessNumber. Born in October 1991, he is the eldest son of Gary Lineker and Michelle Cockayne, and the brother of Harry, Angus and Tobias Lineker. Educated at Charterhouse School and the University of the West of England, he developed a career in telecoms and business communication rather than football or broadcasting.
Through Flipper and YourBusinessNumber, he has worked on services that help people manage business communication more easily. While his famous family background makes him recognisable, his own professional achievements show his focus on technology, start-ups and modern communication solutions.
FAQs
1. Who is George Lineker?
George Lineker is a British entrepreneur and company director best known as the co-founder of YourBusinessNumber, a service that provides additional UK mobile numbers for WhatsApp Business and other messaging apps. He is also known as the eldest son of former England footballer and broadcaster Gary Lineker.
2. How old is George Lineker?
George Lineker was born in October 1991. His birthday is publicly shown as 2 October, which makes him 34 years old as of 2026.
3. Who are George Lineker’s parents?
George Lineker’s parents are Gary Lineker and Michelle Cockayne. His father, Gary Lineker, is a former England footballer and well-known sports broadcaster, while his mother, Michelle Cockayne, was Gary Lineker’s first wife.
4. Who are George Lineker’s siblings?
George Lineker has three brothers: Harry Lineker, Angus Lineker and Tobias Lineker. He is one of the four sons of Gary Lineker and Michelle Cockayne.
