Grant Daniel Long: Leading Innovation in Livestock and Rural Property Services
Grant Daniel Long is more than just a name in the agricultural sector; it is a symbol of trust, professionalism, and innovation in rural Australia. Established in 1997, Grant Daniel Long (GDL) has grown into one of the largest livestock and rural property agencies in Queensland, extending its influence to the Northern Territory and New South Wales. With a network of over 30 branches and a strong team of more than 100 dedicated professionals, GDL has become a household name for graziers, farmers, and rural businesses seeking reliable livestock and property services.
The History of Grant Daniel Long
The story of Grant Daniel Long begins in the late 1990s in Dalby, Queensland. Four ambitious livestock agents — Noel Grant, Jamie Long, Peter Daniel, and John Cullen — decided to combine their experience, youth, and vision to create a company that would revolutionise the livestock and rural property sector. Despite scepticism from some quarters, their belief in hard work, honesty, and professionalism laid the foundation for what would become a thriving business.
In 1997, GDL started operations from a small office in Dalby. With only a desk, a telephone, and second-hand vehicles, the founders began visiting rural clients and building strong, personal relationships. Within ten years, GDL had expanded to 12 branches, trading over 200,000 cattle annually. Today, the company trades more than 800,000 head of cattle each year and has diversified into real estate services, demonstrating remarkable growth over nearly three decades.
Services Offered by Grant Daniel Long
Livestock Services
Grant Daniel Long is renowned for its comprehensive livestock services. These include:
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Livestock Sales: Handling cattle and stud stock auctions across multiple regions.
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Market Reports: Providing detailed insights into livestock trends and market values.
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Feedlot and Management Services: Offering expert support for livestock management.
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Finance and Insurance: Assisting clients with tailored financial solutions for livestock purchases.
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Live Export and Clearing Sales: Facilitating national and international trade in cattle and other livestock.
Through these services, GDL ensures that rural clients have access to reliable information, professional support, and market opportunities that maximise value and efficiency.
Real Estate Services
In addition to livestock services, Grant Daniel Long has successfully expanded into rural and residential real estate. Partnering with industry leaders such as Nutrien Harcourts, GDL offers:
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Rural Property Sales: Including cattle and sheep-producing stations.
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Residential Sales: Catering to individuals seeking homes in rural communities.
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Commercial and Business Sales: Helping entrepreneurs acquire or sell rural businesses.
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Property Management Services: Providing ongoing support for property owners.
This diversification demonstrates GDL’s ability to adapt to changing market demands while maintaining its core values of trust and professionalism.
The Philosophy of Grant Daniel Long
Big Enough to Count, Small Enough to Care
GDL’s guiding principle is that clients should never feel like just a number. Their philosophy, “Big Enough to Count, Small Enough to Care,” reflects their dedication to personalised service. Despite the company’s size and reach, every client receives individual attention, whether they are a small-scale graziers or a large livestock enterprise.
Commitment to Rural Communities
Grant Daniel Long is deeply embedded in rural communities. The company not only provides market and property services but also contributes to the social and economic fabric of these regions. By understanding local priorities and maintaining strong relationships with farmers and graziers, GDL has become a trusted partner in the rural lifestyle.
The People Behind Grant Daniel Long
The success of Grant Daniel Long can largely be attributed to its dedicated team. Comprising over 100 professionals, GDL’s workforce is hand-picked for expertise, integrity, and passion. Employees receive ongoing training to enhance their skills and remain at the forefront of market developments.
Leadership at GDL emphasises mentorship and youth development, ensuring that the next generation of livestock and property specialists is equipped to continue the company’s legacy. This combination of experienced professionals and emerging talent underpins GDL’s reputation as a reliable and innovative agency.
Branch Network and Partnerships
Grant Daniel Long operates through a network of 30 branches across Queensland, the Northern Territory, and New South Wales. Key locations include Dalby, Alice Springs, Darwin, Rockhampton, Toowoomba, and Winton, among others. This extensive reach ensures clients have local access to professional services while benefiting from GDL’s national and international market connections.
Strategic partnerships with organisations such as Nutrien Ag Solutions® and Nutrien Harcourts have expanded GDL’s marketing capabilities, providing access to hundreds of additional livestock agency offices across Australia. These collaborations enhance GDL’s ability to serve clients effectively and grow its business sustainably.
Innovation and Future Growth
From its modest beginnings, Grant Daniel Long has continually embraced innovation. By integrating technology into market reporting, property management, and livestock tracking, GDL has streamlined operations and improved service delivery. The company’s focus on agility and forward-thinking solutions positions it for continued growth in an increasingly competitive rural market.
Quick Info
| Category | Details |
|---|---|
| Company Name | Grant Daniel Long (GDL) |
| Founded | 1997 |
| Founders | Noel Grant, Jamie Long, Peter Daniel, John Cullen |
| Headquarters | Dalby, Queensland, Australia |
| Branches | 30 branches across Queensland, Northern Territory, and New South Wales |
| Employees | 100+ professionals |
| Services | Livestock sales, stud stock, market reports, finance & insurance, feedlot & management, live export, clearing sales; Rural, residential, commercial, and business property sales; Property management |
| Partnerships | Nutrien Ag Solutions®, Nutrien Harcourts, Red Centre Rural (Alice Springs), Top End Livestock (Katherine) |
| Annual Livestock Trade | Over 800,000 head of cattle |
| Core Philosophy | “Big Enough to Count, Small Enough to Care” – personalised service for all clients |
| Key Values | Trust, professionalism, honesty, integrity, innovation |
| Target Audience | Graziers, farmers, rural businesses, property buyers/sellers |
| Notable Achievements | Expanded from a single Dalby office to 30 branches; diversified into real estate; strong community involvement; strategic partnerships for nationwide reach |
| Website | gdlrural.com.au |
Conclusion
Grant Daniel Long is a testament to vision, hard work, and commitment to excellence. From a small office in Dalby to a national leader in livestock and rural property services, GDL has consistently delivered value to its clients while maintaining a human touch. Its philosophy of being “Big Enough to Count, Small Enough to Care” remains at the heart of everything the company does.
For graziers, farmers, and rural businesses across Queensland, the Northern Territory, and New South Wales, Grant Daniel Long is not just a service provider — it is a trusted partner for growth, opportunity, and success.
