So Energy: Powering the UK Towards a Greener Future
The energy sector in the United Kingdom has witnessed dramatic shifts over the last decade, with growing awareness of climate change, consumer demand for renewable energy, and government commitments to reduce carbon emissions. Among the companies leading this transformation is So Energy—a London-based utilities supplier providing gas and 100% renewable electricity to homes across Great Britain.
Founded in 2015, So Energy was built on the principles of honesty, transparency, and innovation. In less than a decade, it has grown from a small challenger brand into a recognised name in the UK energy market, serving hundreds of thousands of customers and earning awards for its service, sustainability, and workplace culture.
This article explores So Energy in depth—covering its history, values, services, and vision for a greener future—while providing useful information about its website, contact details, headquarters, and specialities.
The Story Behind So Energy
Founded in 2015
So Energy was founded in 2015 with the aim of making energy simple, sustainable, and customer-friendly. Unlike traditional suppliers, it was among the first to put renewable energy at the heart of its offering, ensuring that every unit of electricity supplied to households was backed by a Renewable Energy Guarantee of Origin (REGO) certificate.
This bold decision resonated with environmentally conscious consumers, positioning So Energy as a company that not only supplied affordable energy but also helped households make the shift towards net zero.
Core Values That Define So Energy
Transparency and Honesty
From the beginning, So Energy has prided itself on being clear and transparent about tariffs, billing, and customer service. At a time when energy pricing was often complex and confusing, this straightforward approach gave it a strong advantage.
Customer Empowerment
Uniquely, So Energy allows customers to vote annually on how their renewable electricity is sourced—whether from wind, solar, hydro, biomass, or tidal power. This innovative practice places power, quite literally, in the hands of its customers.
Commitment to Green Energy
Every household supplied by So Energy automatically receives electricity that is 100% renewable. Unlike some competitors, there is no premium for this service—it is simply part of the company’s DNA.
So Energy’s Services
Electricity and Gas Supply
So Energy supplies both gas and electricity to households across the UK. While its electricity is 100% renewable, it continues to provide natural gas, recognising the need for a balanced transition as the UK reduces reliance on fossil fuels.
Tariffs and Pricing
So Energy offers a limited but clear set of tariffs:
-
Fixed Tariffs – Lock in prices for a set period, giving customers certainty in a volatile market.
-
Variable Tariffs – Prices adjust according to the energy price cap, ensuring compliance with Ofgem regulations.
This simplicity allows customers to easily choose the right tariff without being overwhelmed by dozens of confusing options.
Warm Home Discount and Vulnerability Commitment
Eligible customers can benefit from the Warm Home Discount, which provides a £150 rebate during the winter months. Additionally, So Energy is part of the Vulnerability Commitment, ensuring that customers who need extra support receive the care they deserve.
Innovation and Future Focus
Solar Energy Solutions
So Energy is actively working on offering solar panels and battery storage solutions, empowering households to generate and store their own clean electricity.
Electric Vehicle (EV) Support
Recognising the rapid growth of electric vehicles, So.Energy is developing packages to support EV charging, helping customers align home energy use with sustainable transport.
Driving Towards Net Zero
By constantly innovating and expanding its services, So Energy is preparing for a future where renewable energy and smart technologies become standard in every British home.
Recognition and Awards
-
Sunday Times Best Places to Work 2024
-
Which? Recommended Supplier in previous years
-
Top 3 in Uswitch Customer Satisfaction Awards
-
Ranked highly by Citizens Advice for customer service
These recognitions reflect So Energy’s consistent focus on both customers and employees, setting it apart from many competitors.
Company Information at a Glance
Website
Official site: https://www.so.energy
Phone
+44 330 111 5050
Headquarters
Studio 2, 114 Power Road, Chiswick, London W4 5PY, United Kingdom
Founded
2015
Specialties
-
100% Renewable Electricity
-
Gas Supply
-
Customer Empowerment (voting on renewable mix)
-
Energy Transparency
-
Solar and EV Innovation
-
Warm Home Discount & Vulnerability Support
Customer Experience
Reviews and Reputation
So.Energy maintains an “Excellent” rating on Trustpilot, reflecting customer satisfaction with its clarity, pricing, and service. On Google, it holds a more mixed rating, highlighting that experiences can vary. Positive reviews often praise quick query resolution and fair pricing, while negative reviews sometimes mention billing transitions after system changes.
Switching Made Simple
Switching to So Energy is straightforward:
-
Get a personalised quote on their website.
-
Choose a fixed or variable tariff.
-
Wait for confirmation from the old supplier.
-
Submit the first meter reading.
-
Switch completed within around five working days.
Why Choose So Energy?
For Households
-
Green Choice at No Extra Cost – Electricity is always 100% renewable.
-
Customer Control – Voting system empowers customers to shape energy sourcing.
-
Simplicity – Straightforward tariffs make decisions easy.
-
Support for Vulnerable Customers – Warm Home Discount and customer care commitments.
For the Planet
By supplying only renewable electricity, So Energy reduces the UK’s reliance on fossil fuels. Its ongoing investments in solar and EV solutions show that it is committed to pushing the energy transition further.
Challenges and Opportunities
Like all energy suppliers, So Energy faces challenges in a volatile energy market where wholesale prices can fluctuate rapidly. The 2021–2022 UK energy crisis saw several smaller suppliers exit the market. However, So Energy’s acquisition by ESB Energy in 2021 gave it additional stability and financial backing, ensuring that it continues to thrive while competitors faltered.
Looking ahead, the company’s biggest opportunity lies in expanding its renewable services, particularly solar and EV support, as the UK accelerates its decarbonisation journey.
Conclusion
So Energy stands out as a company that truly embodies the future of energy supply in the UK. With 100% renewable electricity, customer empowerment through voting, and a clear focus on innovation, it offers households more than just energy—it offers a pathway to sustainability.
Backed by ESB Energy, trusted by over 300,000 customers, and recognised for its workplace culture, So Energy continues to grow as a beacon of transparency and green innovation in the utilities sector.
For households looking to align their energy usage with their environmental values, So Energy provides both the service and the commitment needed for a cleaner, greener future.
