Vertu Motors plc: A Comprehensive Look at the UK’s Leading Automotive Retail Group
Vertu Motors plc has rapidly emerged as one of the most influential automotive retail groups in the United Kingdom. Known for its strong commitment to customer service, transparent operations, and nationwide presence, the company has built a powerful reputation since its foundation in 2006. With a brand philosophy based on honesty, trust, and an outstanding customer experience, Vertu Motors plc continues to shape the future of motor retailing across the UK.
What Is Vertu Motors plc?
Vertu Motors plc is a major automotive retailing group headquartered in Team Valley, Gateshead, England. Operating more than 200 dealerships nationwide, the company represents over 30 of the world’s leading car, van, and motorcycle manufacturers. Vertu is a trusted name in the UK’s motor vehicle manufacturing and retail sector, providing consumers with a complete range of automotive services, including new and used vehicle sales, servicing, repairs, MOTs, fleet management, and motability solutions.
Vertu Motors plc Headquarters
The corporate headquarters of Vertu Motors plc is located at:
Vertu House, Fifth Avenue Business Park, Team Valley, Gateshead, NE11 0XA, United Kingdom.
This central location supports the company’s extensive operational network across England and Scotland. From Dunfermline in the north to Truro in the south, the dealership footprint ensures nationwide accessibility for customers.
Official Website of Vertu Motors plc
The official website of the company is VertuMotors.com, where customers can access vehicle listings, service bookings, corporate updates, and business information. The website also serves as the hub for their digital retail experience, allowing users to explore new and used vehicles, arrange valuations, or book after-sales services from the comfort of their home.
The Founding of Vertu Motors plc
Vertu Motors plc was established in 2006 as part of a new strategy to consolidate UK motor retailing. The company began with a reverse takeover of Bristol Street Motors, allowing it to enter the market with a strong brand heritage. From its inception, the goal was clear: to build a trusted automotive group providing exceptional customer experiences across multiple regions and manufacturer partnerships.
Robert Forrester – The Driving Force Behind Vertu Motors plc
A key figure in the company’s development is Robert Forrester, the founder and long-standing Chief Executive Officer of Vertu Motors plc. Under his leadership, the company has grown from a bold idea into one of the UK’s most respected automotive groups.
Leadership and Vision
Robert Forrester is known for his dynamic leadership style, strategic insight, and unwavering focus on customer satisfaction. Working tirelessly to shape a transparent, trusted automotive retail environment, he has become a well-recognised figure within the UK motor industry. His leadership has enabled Vertu to navigate challenging economic conditions, implement digital transformation initiatives, and maintain a forward-thinking approach to retailing.
Industry Influence
Beyond his role at Vertu Motors plc, Robert Forrester also serves as Vice President of The Institute of the Motor Industry (IMI) and holds board positions such as with the Marches Academy Trust. His involvement across various sectors reflects his commitment to rising talent, skill development, and the broader automotive community.
Vertu Motors plc Operations and Business Structure
Vertu Motors plc operates across multiple divisions, each designed to meet the diverse needs of modern drivers. The company’s scale and wide range of brands provide immense choice and convenience for customers nationwide.
New and Used Vehicle Retailing
Representing more than 30 leading global manufacturers, Vertu Motors plc offers a comprehensive selection of new vehicles, from premium brands to mainstream family cars. Its used car offering is equally robust, featuring thousands of quality-checked vehicles at competitive prices across its dealership network.
Brands Represented by Vertu Motors plc
Some of the world-leading manufacturers under the Vertu umbrella include:
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Audi
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BMW
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Mercedes-Benz
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Volkswagen
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Ford
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Toyota
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Kia
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Land Rover
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Jaguar
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Honda
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Nissan
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Motability specialist brands
This diverse representation ensures that customers across the UK have access to vehicles that meet a wide range of preferences, lifestyles, and budgets.
Aftersales Services
Vertu Motors plc excels not only in vehicle sales but also in its extensive aftersales services. Customers can access:
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Servicing and maintenance
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MOT testing
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Repairs and diagnostics
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Genuine parts and accessories
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Body-shop and accident repairs
These services are delivered by highly skilled technicians using the latest equipment, ensuring every vehicle receives high-quality care.
Digital and Online Retail Experience
In response to evolving customer expectations, Vertu Motors plc has invested significantly in developing a seamless digital retail environment. Customers can explore vehicles online, schedule servicing, obtain instant valuations, or even complete much of the purchasing process remotely. This digital transformation has strengthened the company’s competitive edge in a fast-changing marketplace.
Company Culture
The company is built on core values of trust, integrity, respect, and teamwork. Vertu maintains a strong emphasis on professional development, employee wellbeing, and ethical business practices. These principles are fundamental to the company’s mission to deliver exceptional customer service.
Why Vertu Motors plc Stands Out in the UK Motor Industry
Vertu Motors plc differentiates itself through its scale, reputation, leadership, and customer-first approach.
Commitment to Customer Experience
The company’s philosophy centres on delivering an outstanding customer experience, underpinned by honesty and trust. This consistent focus has strengthened its brand reputation and earned it a loyal customer base.
Nationwide Accessibility
With more than 200 dealerships across the UK, consumers are never far from a Vertu Motors location. The company’s wide geographic coverage ensures convenience and reinforces its position as a truly national automotive group.
Large Manufacturer Portfolio
Representing over 30 global brands enables Vertu Motors plc to provide unparalleled choice. Whether customers seek electric vehicles, luxury models, practical family cars, or commercial vans, Vertu offers an option to suit every need.
The Future of Vertu Motors plc
As electric vehicles, digital tools, and customer expectations evolve, Vertu Motors plc continues to adapt. The company is investing in electrification, modern dealership facilities, enhanced training for technicians, and innovative retail solutions that blend online and in-person experiences.
Strategic Growth Plans
Under the guidance of Robert Forrester, Vertu Motors plc aims to:
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Expand its dealership footprint
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Strengthen relationships with manufacturers
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Introduce more digital retail capabilities
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Enhance sustainability initiatives
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Maintain a customer-centric business model
Conclusion
Vertu Motors plc has developed into a powerhouse of the UK automotive retail sector. With strong leadership from Robert Forrester, a nationwide network of over 200 dealerships, a diverse portfolio of 30+ leading manufacturers, and a mission rooted in honesty and trust, the company continues to grow and innovate. As the automotive industry evolves, Vertu Motors plc is well-positioned to remain at the forefront, providing exceptional value and service to customers across the United Kingdom.
