NEOM Wellbeing: The British Brand Redefining Modern Wellness Through Natural Fragrance

In an age where stress, poor sleep, and constant fatigue have become part of everyday life, British wellness brands are redefining how people care for themselves. One name that stands out in this space is NEOM Wellbeing. Founded in the United Kingdom, the brand has earned a strong reputation for creating natural products that support emotional and physical balance through the power of scent.

Rather than promoting extreme routines or unrealistic lifestyles, NEOM focuses on small, meaningful changes that fit into daily life. This practical philosophy has helped the brand grow steadily while remaining authentic, ethical, and purpose-driven.

Understanding the NEOM Wellbeing Philosophy

Wellbeing Through Everyday Rituals

The core idea behind NEOM Wellbeing is simple: wellbeing should feel achievable. The brand believes that small moments—such as a calming bath, a morning shower, or a quiet evening routine—can have a powerful impact on how people feel.

Instead of overwhelming customers with complex solutions, NEOM encourages gentle habits that support:

• Restful sleep

• Reduced stress

• Sustained energy

• Emotional balance

This approach resonates strongly with modern consumers seeking calm in busy lives.

Founded in 2005: The Origins of the Brand

NEOM Wellbeing was founded in 2005, at a time when natural wellness products were still emerging in the UK market. The founders recognised a growing need for products that addressed mental and emotional wellbeing, not just physical care.

What began as a small venture gradually developed into a respected name within the personal care manufacturing sector. Over the years, the brand expanded its product range, refined its identity, and built a loyal customer base without losing sight of its original purpose.

The Founders Behind the Vision

Oliver Mennell – Founder and Chair

Oliver Mennell is the Founder and Chair of NEOM Wellbeing and played a central role in shaping the business over nearly two decades. Serving as Chief Executive Officer for more than 18 years, he guided the company through critical growth stages.

His leadership helped establish:

• A digital-first, omnichannel business model

• International market expansion, including the United States

• A robust and ethical supply chain

• Long-term investment while preserving brand values

• A strong board structure and company culture

In 2023, Oliver Mennell transitioned from CEO to Chair, continuing to influence the strategic direction of the business.

Nicola Elliott – Founder and Creative Director

Nicola Elliott, Founder and Creative Director, is the creative heart of the brand. Her passion for fragrance and aromatherapy shaped NEOM’s distinctive identity and wellbeing focus.

She leads:

• Fragrance development and essential oil blending

• Creative direction across product ranges

• The emotional language of the brand

• Commitment to natural formulations

Her influence ensures that every product is designed to support how people feel, not just how something smells.

What Makes the Products Distinctive

Purpose-Led Product Categories

Rather than overwhelming customers with endless choices, NEOM Wellbeing structures its products around clear wellbeing needs. This makes it easier for people to select items that suit their lifestyle.

Sleep Support

Products designed to support evening routines, helping users unwind and prepare for rest.

Stress Reduction

Calming blends intended to create peaceful environments in homes and workspaces.

Energy and Focus

Uplifting formulations that support motivation and alertness during busy days.

Mood Balance

Blends created to encourage positivity and emotional stability.

Each category is rooted in real-life experiences rather than wellness trends.

A Commitment to 100% Natural Fragrances

Why Ingredient Integrity Matters

One of the defining features of NEOM Wellbeing is its dedication to 100% natural fragrances. The brand avoids synthetic scents and prioritises essential oils selected for both quality and purpose.

This commitment reflects a broader responsibility:

• Respect for the environment

• Transparency for consumers

• Products that feel gentle and authentic

As awareness around ingredient safety grows, this natural-first approach continues to strengthen trust in the brand.

Certified B Corp and Ethical Responsibility

NEOM Wellbeing is a Certified B Corporation, demonstrating its commitment to balancing commercial success with social and environmental responsibility.

This certification reflects the company’s efforts in:

• Sustainable sourcing

• Responsible manufacturing

• Fair workplace practices

• Environmental impact reduction

For NEOM, wellbeing extends beyond customers to include employees, communities, and the planet.

Company Size, Location, and Operations

The company operates from Harrogate, England, and employs 51 to 200 people. From its UK base, NEOM manages creative development, brand strategy, and global operations.

Despite its growth, the company maintains a close-knit culture, ensuring that creativity and purpose remain central to decision-making.

Influence Within the UK Wellness Industry

Over the years, NEOM Wellbeing has contributed to shifting how wellness is discussed in the UK. By focusing on emotional health through scent, the brand helped bring conversations about sleep, stress, and balance into mainstream awareness.

Its success reflects a broader change in consumer priorities—towards authenticity, sustainability, and emotional wellbeing.

Why the Brand Continues to Grow

The continued growth of NEOM Wellbeing can be attributed to:

• Clear and consistent brand values

• Strong founder leadership

• High product quality

• Ethical business practices

• Emotional connection with customers

Rather than chasing trends, the brand focuses on long-term relevance.

Looking Ahead

As wellbeing becomes an essential part of everyday life, NEOM Wellbeing is well positioned to remain influential. Its focus on natural solutions, responsible growth, and meaningful rituals suggests a future rooted in both innovation and integrity.

Quick Info

Conclusion

NEOM Wellbeing represents a thoughtful, modern approach to wellness. Founded in 2005 by Oliver Mennell and Nicola Elliott, the brand has grown into a respected British name without losing its original purpose. Through natural fragrances, ethical commitments, and a human understanding of wellbeing, it continues to help people feel better—one small step at a time.

FAQs

1. What is NEOM Wellbeing known for?

NEOM Wellbeing is known for creating natural wellbeing products that support better sleep, reduced stress, increased energy, and improved mood through scent-based rituals.

2. Who founded NEOM Wellbeing?

The company was founded in 2005 by Oliver Mennell and Nicola Elliott, who combined business leadership with creative fragrance expertise to build the brand.

3. Are NEOM Wellbeing products made using natural ingredients?

Yes, the brand focuses on using 100% natural fragrances and carefully selected essential oils, avoiding synthetic scents in its formulations.

4. Where is NEOM Wellbeing based?

NEOM Wellbeing is headquartered in Harrogate, England, where it manages product development, brand strategy, and business operations.

5. Is NEOM Wellbeing an ethical company?

Yes, the company is a Certified B Corporation, demonstrating its commitment to environmental sustainability, ethical practices, and social responsibility.

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