Rob Gold: Driving Global B2B Growth at dentsu with Vision, Strategy, and Innovation

Rob Gold is a highly respected global marketing leader, widely recognised for shaping the future of B2B marketing within the dentsu network. With a career spanning more than two decades across media, communications, and data-driven marketing, Rob Gold currently holds one of the most influential B2B leadership positions in the global marketing industry.

Who Is Rob Gold?

Rob Gold is the President of dentsu B2B Global and UK & Ireland, based in the United Kingdom. He also serves as Integrated Growth Officer for dentsu UK&I, giving him a unique dual mandate that combines global B2B leadership with regional growth strategy.

At the heart of Rob’s professional identity is a deep-rooted background in communications planning. This foundation has shaped his leadership style, enabling him to blend strategic thinking with practical, client-focused execution.

Rob Gold’s Current Role at dentsu B2B

President, dentsu B2B Global & UK&I

As President of dentsu B2B, Rob leads a specialised global B2B group designed to connect modern businesses with next-generation marketing solutions. The group brings together globally connected capabilities across:

• Business transformation

• Media and communications

• Creative and brand strategy

• Customer experience management (CXM)

• Commerce

• Data and technology

Under Rob’s leadership, dentsu B2B focuses on driving transformational change, not only for clients but also in partnership with them. His approach emphasises integration, innovation, and measurable business growth rather than siloed marketing activity.

Rob Gold as Integrated Growth Officer, dentsu UK&I

Driving Growth Through Integration

In his role as Integrated Growth Officer for dentsu UK & Ireland, Rob is responsible for bringing together the best of dentsu’s capabilities to support customers and prospects. His remit includes:

• Aligning core dentsu solutions with client growth objectives

• Building strategic partnerships

• Supporting product and service innovation

• Creating joined-up growth strategies across agencies and disciplines

This role places Rob Gold at the centre of dentsu’s UK&I growth agenda, ensuring clients benefit from fully integrated, end-to-end marketing solutions.

Rob Gold’s Career Journey and Leadership Experience

CEO, UK – Merkle B2B Group

Before assuming his current roles, Rob Gold served as CEO of the UK Merkle B2B Group from 2021 to 2024. In this position, he integrated and oversaw UK B2B services within Merkle to deliver data-driven, technology-enabled, and idea-led B2B solutions.

He directly led agencies such as gyro and DWA, while collaborating closely with B2B International, Digital Pi, and Merkle. His leadership covered the entire B2B sales and marketing funnel, including:

• Brand building

• Customer acquisition

• Retention and loyalty

• Driving customer lifetime value

Managing Director, DWA

From 2018 to 2020, Rob Gold was Managing Director at DWA in London. During this period, he strengthened the agency’s strategic positioning and client delivery, helping to evolve B2B marketing services in a rapidly changing digital landscape.

Managing Partner, Zenith

Earlier in his career, Rob spent over 11 years at Zenith, where he held the role of Managing Partner. This long tenure played a crucial role in shaping his expertise in media strategy, communications planning, and large-scale client management.

Rob Gold’s Leadership Style and Professional Philosophy

A Planner at Heart

He frequently describes himself as a communications planner at heart. He thrives on working directly alongside clients and colleagues to solve complex business challenges. This hands-on, collaborative mindset is a defining feature of his leadership approach.

Optimism and Future Focus

Known as a firm optimist and future gazer, Rob Gold consistently looks ahead to identify new opportunities in marketing, data, and technology. His teams are encouraged to think beyond current models and explore next-generation marketing services that anticipate future client needs.

Why Rob Gold Matters in Global B2B Marketing

He stands out in the global B2B marketing landscape because of his ability to connect strategy, creativity, data, and technology at scale. His career progression within the dentsu ecosystem reflects both trust and long-term impact.

By leading dentsu B2B while also shaping growth across the UK & Ireland, Rob Gold plays a pivotal role in redefining how B2B brands engage audiences, drive revenue, and achieve sustainable growth in an increasingly complex business environment.

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Conclusion

Rob Gold’s career is a clear example of how strategic vision, deep communications expertise, and collaborative leadership can transform global B2B marketing. As President of dentsu B2B Global and UK&I and Integrated Growth Officer for dentsu UK & Ireland, he continues to influence how modern businesses connect, grow, and compete on the world stage.

FAQs

1. Who is Rob Gold?

Rob Gold is the President of dentsu B2B Global and UK & Ireland, and also serves as Integrated Growth Officer for dentsu UK&I. He is a senior B2B marketing and growth leader based in the United Kingdom.

2. What is Rob Gold responsible for at dentsu?

Rob Gold leads dentsu’s global B2B strategy, overseeing integrated capabilities across business transformation, media, creative, CXM, commerce, data, and technology. In the UK&I, he is responsible for driving growth through integrated solutions, partnerships, and product innovation.

3. What is Rob Gold’s professional background?

Rob Gold has over two decades of experience in communications and marketing leadership. His career includes senior roles at Zenith, DWA, Merkle B2B Group, and dentsu, with a strong foundation in communications planning and data-driven B2B growth strategies.

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